Communication GRP WRK
Communication GRP WRK
COMMUNICATION
American International University West Africa
(AIUWA)
By: Malick Sanyang & Mamadou J Jallow
15/07/2021
OUTLINE
• Communication
• Major Goals Of Communication
• Communication Process
• Verbal Communication
• Classification Of Organisational Communication
• Interpersonal Communication
• Interpersonal Communication
Skills
• Principles Of Effective Communication
• Reference
COMMUNICATION
• ‘‘communication is the transmission of information and
meaning from one individual or group to another’’
(Mary Ellen Guffey )
• Communication is a process of transmitting thought,
ideas, attitudes and feelings from one person to another
• Communication is a two-way process and is not
complete without a feedback. Feedback ensures that
communication is more effective because it confirms
receipt and adequate understanding of the intended
message.
MAJOR GOALS OF COMMUNICATION
1. Conception:
The process starts with the conception of the
message which may be involuntary and
instantaneous
• Listening Skills
• Communication Skills
• Verbal Communication
• Assertiveness
• Non-Verbal Communication
LISTENING SKILL
• listening is more important than just verbal
communication.
• Listening is not the same as hearing.
• Listening means paying attention not only to the story, but h
ow it is told,
the use of language and voice, and how the other person us
es
• his or her body to communicate.
• Listening requires you to concentrate and use your other
senses in addition to simply hearing the words spoken.
PRINCIPLES OF LISTENING
• Stop Talking
• Prepare Yourself to Listen
• Put the Speaker at Ease
• Remove Distractions
• Empathise
• Be Patient
• Listen to the Tone
• Listen for Ideas – Not Just Words
• Watch for Non-Verbal Communication
COMMUNICATION SKILL
• Communication is not just about what is
actually saidand the language used but how
it is said and the nonverbal messages sent
through tone of voice, facial expessions,
gestures and body language.
• Interpersonal communication is face to face.
• People receive message even when
communication is not taking place. This is called
non verbal behaviour.
VERBAL COMMUNICATION
• The first few minutes are extremely important as
first
• impressions have a significant impact on the
success of further communication.
• Everyone has some expectation that how
things to take place.
• If interpersonal expectation is mismatched,
communication will not be effective nor
run smooth.
• The use of encouraging words alongside non-
verbal gestures such as
head nods, a warm facial expression and maintaining
eye contact, are more likely to reinforce openness in
others.
• The use of encouragement and positive reinforceme
nt can: Encourage others to participate in discussion ,
Signify interest in what other people have to say,
Pave the way for development and/or maintenance o
f a relationship and Show warmth and openness.
ASSERTIVENESS
• Assertiveness means standing up for your
personal rights in expressing thoughts, feelings a
nd beliefs in direct, honest and appropriate ways.
• Assertiveness is misunderstood as aggressivenes
s
• Being assertive means we should also respect th
e thoughts, feelings and beliefs of other people.
• Assertiveness aims to be neither passive nor
aggressive.
PRINCIPLES OF EFFECTIVE COMMUNICATION
• Choice of words
• Clarity of purpose
• Clarity of purpose
• Selection of suitable media
• Appropriate timing of the communication
• Obtaining feedback
• Standards
BARRIERS TO EFFECTIVE COMMUNICATION
• Unclear aim or objective
• Choice of wrong medium
• Wrong timing
• Wrong choice of words
• Meaning of words
• Environmental factors
• Capability of the recipient
• Pre-judgement
• Relationships
• Information overload
• Information under-load
• Distractions/Noise
• Emotions
• Poor retention
reference
1. Ajayi, Wale and Idakwo, V (2006):
Communication in English, Ilaro: Marvel
Books
2. Erasmus-Kritzinger, L E., Bowler, A and
Goliath, D (2001): Effective Communication,
Western Cape: Afritech