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LESSON 1 - Introduction To Purposive Communication .

The document discusses purposive communication and its meaning. It provides that purposive communication develops students' communication competence and cultural awareness through multimodal tasks. It also discusses the nature and elements of communication, including its definition, the sender, message, receiver, channels, and feedback. Models of communication discussed include the linear, interactional, and transactional models. Purposes of communication are also outlined.

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Rovenick Singga
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873 views

LESSON 1 - Introduction To Purposive Communication .

The document discusses purposive communication and its meaning. It provides that purposive communication develops students' communication competence and cultural awareness through multimodal tasks. It also discusses the nature and elements of communication, including its definition, the sender, message, receiver, channels, and feedback. Models of communication discussed include the linear, interactional, and transactional models. Purposes of communication are also outlined.

Uploaded by

Rovenick Singga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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PURPOSIVE

COMMUNICATION:
Understanding the
Multicultural World
through Language

Mrs. Emalyn F. Tabaranza, LPT


Instructor
LESSON 1

What is the meaning of this


quote?

Can you site some instances


in your life wherein there was
a failure in communication?
What is Purposive Communication?

Purposive communication is a three-unit course that develops


students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global
context.
What is Purposive Communication?

It equips students with tools for critical evaluation of a variety


of tests and focuses on the power of language and the impact of
images to emphasize the importance of conversing messages
responsibly.
What is Purposive Communication?

The knowledge, skills and insights that students gain from this
course may be used in their other academic endeavors, their
chosen disciplines, and their future careers as they compose and
produce relevant, oral, written, and audio-visual and /or web-
based output for various purposes.
UNIT 1- NATURE AND ELEMENTS OF COMMUNICATION

What is communication?

-taken from the Latin verb “communicare” or noun


“communis” which means “sharing”
-imparting or exchanging of information or news
-successful conveying or sharing of ideas and feelings
-social contact
ELEMENTS OF COMMUNICATION

1. source or sender- encodes a message based on diverse


stimuli available in the environment that trigger a thought
2. message- may be transmitted through words/ and or
actions
3. receiver/ listener- receiver of the message conveyed by
the source or sender who uses an comprehensible
language
ELEMENTS OF COMMUNICATION

4. channels- where the receiver’s decoded message is being


transmitted (voice, letter, telephone, radio, tv, etc.)
5. feedback- the receiver’s response which may be through
words/and or actions
When role reversal happens, the sender now becomes the
receiver of the message.

There are instances, when the receiver fails to respond


appropriately to the message because of barriers that affect
his/her reception and understanding of the message. These
barriers are referred to as noise.
MODELS OF COMMUNICATION

1. LINEAR (by Aristotle before 300 B.C.)


- emphasized three key points:
a. ethos (ethical appeal)- the source’s credibility or
trustworthiness
b. pathos (emotional appeal)- persuading by means of
appealing to the audience’s emotions
c. logos (logical appeal)- pertains to persuasion through
reasoning done through effective use of message, design,
and strategy
MODELS OF COMMUNICATION

1. LINEAR (Aristotle before 300 B.C.)

Speaker Speech Audience


MODELS OF COMMUNICATION

LINEAR (by Laswell, 1948)


-based on five questions:

Who says? What? Through To whom?

With what channel? What effect?


MODELS OF COMMUNICATION

2. INTERACTIONAL (by Osgood and Schramm, 1955)


- assumes communication to be circular in nature,
which implies that communication is an interaction
- assumes that communication proceeds by taking
turns, and that every message helps shape the next
Message

Encoder Encoder
Interpreter Interpreter
Decoder Decoder

Message

INTERACTIONAL (by Osgood and Schramm, 1955)


MODELS OF COMMUNICATION

3. TRANSACTIONAL (by Barnlund, 1962)


- considered by critics as the most systematic model of
communication
- suggests that giving and receiving messages is
reciprocal
- a sender and a receiver is linked reciprocally
When the communicator fails to consider context (setting,
background, environment, perspective, etc.), there is possibility of
communication breakdown.
PURPOSES OF COMMUNICATION
Communication is one of the fundamental activities of
every human being.
We communicate, either through speech or through writing,
for various purposes.
1. Social
2. Information
interaction

Purposes of 3. Emotional
communication: expression

5. Regulation 4. Motivation

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