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Concept Selection: Teaching Materials To Accompany

This document summarizes Chapter 8 on concept selection from the book "Product Design and Development" by Karl T. Ulrich and Steven D. Eppinger. It discusses the concept selection process, which involves preparing a selection matrix with criteria and weightings, rating concepts, ranking them based on weighted scores, and combining qualities of high-scoring concepts to select the best one. An example of selecting among concepts for a reusable syringe is provided. It emphasizes that the goal is to develop the best concept, not just select the existing best one. Caveats discussed include avoiding average concepts, checking sensitivity, and applying features across concepts.

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75 views23 pages

Concept Selection: Teaching Materials To Accompany

This document summarizes Chapter 8 on concept selection from the book "Product Design and Development" by Karl T. Ulrich and Steven D. Eppinger. It discusses the concept selection process, which involves preparing a selection matrix with criteria and weightings, rating concepts, ranking them based on weighted scores, and combining qualities of high-scoring concepts to select the best one. An example of selecting among concepts for a reusable syringe is provided. It emphasizes that the goal is to develop the best concept, not just select the existing best one. Caveats discussed include avoiding average concepts, checking sensitivity, and applying features across concepts.

Uploaded by

parth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Concept Selection

Teaching materials to accompany:


Product Design and Development
Chapter 8
Karl T. Ulrich and Steven D. Eppinger
5th Edition, Irwin McGraw-Hill, 2012.
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger
5th edition, Irwin McGraw-Hill, 2012.
Chapter Table of Contents:
1.Introduction
2.Development Processes and Organizations
3.Opportunity Identification
4.Product Planning
5.Identifying Customer Needs
6.Product Specifications
7.Concept Generation
8.Concept Selection
9.Concept Testing
10.Product Architecture
11.Industrial Design
12.Design for Environment
13.Design for Manufacturing
14.Prototyping
15.Robust Design
16.Patents and Intellectual Property
17.Product Development Economics
18.Managing Projects
Concept Development Process
Mission Development
Statement Identify Establish Generate Select Test Set Plan Plan
Customer Target Product Product Product Final Downstream
Needs Specifications Concepts Concept(s) Concept(s) Specifications Development

Perform Economic Analysis

Benchmark Competitive Products

Build and Test Models and Prototypes


Concept Selection Example:
Reusable Syringe
Concept Development Funnel

c o nc e pt g e ne ratio n
c o nc e pt s c re e ning
c o nc e pt s c o ring
c o nc e pt te s ting
Concept Selection Process
• Prepare the Matrix
– Criteria
– Reference Concept
– Weightings
• Rate Concepts
– Scale (+ – 0) or (1–5)
– Compare to Reference Concept or Values
• Rank Concepts
– Sum Weighted Scores
• Combine and Improve
– Remove Bad Features
– Combine Good Qualities
• Select Best Concept
– May Be More than One
– Beware of Average Concepts
• Reflect on the Process
– Continuous Improvement
Example: Concept Screening
Example: Concept Scoring
Concept Selection Exercise:
Mechanical Pencils
Mechanical Pencils:
Customer Needs
Mechanical Pencils:
Concept Selection Matrix
Retail Prices of Five Pencils

• Classic $2.75
• Quick Click $2.58
• Twist Erase $2.08
• Zézé $0.90
• Bic $0.33
Remember…
The goal of concept selection is not to
• Select the best concept.

The goal of concept selection is to


• Develop the best concept.

So remember to combine and refine the


concepts to develop better ones!
Caveats
• Beware of the best "average" product.
• Perform concept selection for each different
customer group and compare results.
• Check sensitivity of selection to the importance
weightings and ratings.
• May want to use all of detailed requirements in
final stages of selection.
• Note features which can be applied to other
concepts.
Other Images

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