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Global Communication Definition

Global communication involves the transmission of information between countries through various channels. It plays a key role in business, technology, culture, and politics on a global scale. While global communication has expanded opportunities for international cooperation, it also faces challenges from differences in language, cultural values and norms, and communication styles between high and low context cultures. Effective global communication requires being open and aware of cultural nuances while considering language needs.

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251 views

Global Communication Definition

Global communication involves the transmission of information between countries through various channels. It plays a key role in business, technology, culture, and politics on a global scale. While global communication has expanded opportunities for international cooperation, it also faces challenges from differences in language, cultural values and norms, and communication styles between high and low context cultures. Effective global communication requires being open and aware of cultural nuances while considering language needs.

Uploaded by

Hearts heavy Moms spaghetti
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Global Communication Definition

• A person or an organization in one country sends a message. 

• The message is encoded. 

• The message travels through a channel or medium. 

• The receiver in another country decodes the message.

• The recipient receives the message.


What is Global Communication?
• It is related to share information among nations by speaking, writing,
reading, listening and by using signals. It is influence by culture,
politics, media, economies, health and relationships in the age of
globalization and spread out through many different channels
Global communication is the basic flow
o flows of people
o flows of goods
o flows of money
o flows of stories.
• Global communication is a key player in the global economy
• Global communication is facilitated through the industries that
manufacture infrastructural equipment that provide connectivity
services and that produce content.
• Global communication is essential to global politics
• Military operations depend upon global communication
• Global communication is a carrier of cultural expressions Global
communication distributes globally essential cultural icons, is crucial to
the development of cultural diversity and is a major cause of local
resistance against foreign cultural impositions.
History: The Globalization of
Communication
• The role of Global communication changed after cold war through
technological advancements and international relations.
• The rise of a global media system first became visible in the late eighteenth
and early nineteenth centuries with the early development of a global
infrastructure of Telegraph and Telephone and wireless connections and
global news distribution (through Reuters, Havas, and Wolff).
• “The web of interconnections and interdependence constituting the global
media system of the late nineteenth century and early twentieth could also be
seen in governments’ willingness to rely on foreign firms to meet their foreign
communication and military security interests” (Winseck and Pike, 2007: xvi)
• The driving forces were also primarily economic
Effects of Global Communication:
1. BUSINESS
2. TECHNOLOGY
3. CULTURE

                
Business
Today’s business is global, many companies have locations
around the world and others use resellers, partners, or subcontractors
to deliver products and services wherever needed.
• Learning Market Nuances
• Communicating with Customers Online
• International Business Communications and Growth
Technology
• Technology has drastically shrunk the world, providing instant
accessibility to countries around the globe.
• Internet is an effective medium to communicate effectively through
emails and other social media tools. 
• Companies have been able to expand their businesses on  global scale
• Help to promote effective communication on international teams
CULTURE
Many people perceive culture to be the root of communication
challenges. When people from two different cultures try to exchange
information, the way they speak, their body language or their
mannerisms can be interpreted differently by the other person. The
way people approach problems and how they participate in
communities is all influenced by culture.
Some source of Cultural barriers
• Language: Language is considered as the most crucial barrier in cross-
cultural communication. Since verbal communication is important in
every context, the understandings of the meaning of words are also
important. The language barrier occurs not only because of
differences in language but also in the forms of a variety of dialects. 
• Values and Beliefs: The differences in values and beliefs in cultures
also create a barrier in communication. The difference in the level of
acceptability in cultures is an example. 
• Stereotypes: Stereotypes are any negative image or preconceived
notions on a particular community and identity. 
Global Communication

Strategies in effective Global


Challenges Communication
• Variations in language and • Be open to and accepting other
behavior patterns cultures
• High-context cultures prefer • Review the culture and be aware
indirect communication of cultural nuances
• Lower-context cultures prefer • Consider language needs
direct communication
• Differences in language patterns
and implied meanings of words
• Differences in meanings
attached to nonverbal language
Sources
https://uk.sagepub.com/sites/default/files/upm-
binaries/66671_Hamelink___Global_Commun
ication_chap_1.pdf

https://www.communicationtheory.org/cultural
-barriers/

https://courses.lumenlearning.com/wmopen-
humanresourcesmgmt/chapter/global-

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