Nature Scope of Managerial Economics
Nature Scope of Managerial Economics
MANAGERIAL
ECONOMICS
For classroom discussion purposes only. Not for citation.
WHAT IS ECONOMICS?
IS THE STUDY OF HOW SOCIETY
CHOOSES TO USE PRODUCTIVE
RESOURCES THAT HAVE ALTERNATIVE
USES, TO PRODUCE COMMODITIES OF
VARIOUS KINDS, AND DISTRIBUTE THEM
AMONG DIFFERENT GROUPS.
WHAT IS ECONOMICS?
Economics basically comes from the Greek word
“Oikonomicus” , incorporated by the Greek
philosopher Xenophon which means “State
Management”
It is useful in:
Evaluating choice alternatives
Optimize or Satisfice?
Models involved:
Size or growth maximization is the assumed primary
objective of management.
Models that argue that managers are most concerned
with their own personal utility or welfare
maximization.
Models that treat firm as a collection of individuals
with widely divergent goals rather than as a single,
identifiable unit.
Profit Measurement
Profit
- defined as the residual of sales revenue minus the
explicit (actual) costs of doing business.
Business and Economic (Normal) Profit
Business Profit
Business’s common description about profit.
Economic Profit
Business profit minus the implicit costs
Theories on Profit: Why do Profits Vary among
Firms?