Positive relationship Negative correlation No relation Simple Correlation coefficient (r) • It is also called Pearson's correlation or product moment correlation coefficient. • It measures the nature and strength between two variables of the quantitative type. • The sign of r denotes the nature of association while the value of r denotes the strength of association. • If the sign is +ve this means the relation is direct • While if the sign is -ve this means an inverse or indirect relationship • The value of r ranges between ( -1) and ( +1) • The value of r denotes the strength of the association as illustrated by the following diagram. • The range of the correlation coefficient is 1 to 1. If x and y have a strong positive linear correlation, r is close to 1 • If r = Zero this means no association or correlation between the two variables. • If 0 < r < 0.25 = weak correlation. • If 0.25 ≤ r < 0.75 = intermediate correlation. • If 0.75 ≤ r < 1 = strong correlation. • If r = l = perfect correlation. Multiple Correlation • If a variable is dependent on a number of other variables called independent variables.