AMITY
UNIVERSITY Amity Business School
Selection Process for
Digital Marketing
Executive
Group 5 –
A t i s h a y J a i n ( 1 2 0 C 2 4 )
K a r a n J a i t l e y ( 1 2 0 C 2 5 )
K h u s h b o o B e l l a n i ( 1 2 0 C 0 8 )
R u p a l i S h a r m a ( 1 2 0 C 1 3 )
Va n e e B a t r a ( 1 2 0 C 0 2 )
S r i s h t i G o e l ( 1 2 0 C 1 8 )
AMITY
UNIVERSITY Amity Business School
Selection Process
Background Decision Selection
Screening of Initial Intensive
Testing Investigatio and Physical and Job
Applications Interview Interview
n Examination Offer
AMITY
UNIVERSITY Amity Business School
Screening of Applications
Skills based selection (Social Media Internships)
Social Media Engagement
Experience of minimum 6 months
Chatbot to make interviews interactive
AMITY
UNIVERSITY Amity Business School
Initial Interview
One on one interview using STAR technique (Situation – Task – Action – Result) in order to test
and eliminate uninterested candidates.
Questions
Have you ever had disagreements
with a supervisor?
Tell me about a time where you
worked with another department to
complete a project.
Explain a situation where you used
data or logic to give a
recommendation
Share an example of a time when
you had to make a difficult decision.
What did you do?
AMITY
UNIVERSITY Amity Business School
Testing
Online Psychometric Test using Mettle as medium to test emotional stability, learning agility, results
orientation, strategic and analytical mind along with people management skills. It also assess the knowledge
level and understanding of the customer base, key trends in the market, advertising tools for promotion and
branding, ability to effectively plan, organize and execute various marketing campaigns. (
https://mettl.com/test/marketing-manager-skills/ )
AMITY
UNIVERSITY Amity Business School
Testing
Presentation Skills - A case based presentation test is conducted to know the –
HARD SKILL
MS PowerPoint skills of the candidate
the communication and cognitive skills of the candidate.
how clearly they puts forward their views and thinking.
the content writing ability of the candidate.
AMITY
UNIVERSITY Amity Business School
Intensive Interview
Technical
HR Round
Round
What can you tell me about our company? What Good Product Do You Believe Is Marketed
Poorly?
Tell me how you got started in your What’s the Last Marketing Campaign That
career. Caught Your Eye?
What makes you passionate about this Can You Walk Me Through Your Last Product
work? Launch?
What Did Product Marketing Look Like Where
How has your skillset grown over time? You Previously Worked?
Are there skills you'd like the opportunity How Do You Measure the Success of Product
to develop in the future? Marketing?
What Are Some Ways You Build Relationships
How did you learn about this open
With Fellow Employees?
position?
AMITY
UNIVERSITY Amity Business School
Background Investigation
In this stage there are almost three to four candidates which are viable for the job. Background
checks becomes essential as the information given by former employers or schools gives a clearer
image of the applicant’s character. If during the interview there are any doubts about a certain
competency or skill, the reference check is an excellent way to gather more information from
different perspectives.
.
AMITY
UNIVERSITY Amity Business School
Decision and Physical Examination
The next step is making the decision and choosing the candidate with the greatest future potential
for the organization. Sometimes this means picking someone less qualified at the moment – but
who is committed to growing and staying with the organization longer.
A physical examination for the finalist helps ascertain his mental and physical capabilities can
also be conducted to suit the laws of the country.
AMITY
UNIVERSITY Amity Business School
Selection Decision and Job Offer
After the company has made the decision, the selection process isn’t over. The candidate still
needs to accept the offer. At this point, the organization should have all the information that will
make the candidate say yes. This has been retrieved during the phone screening and job
interview.
The offer is then made to the candidate. If the offer is accepted a contract is drawn and signed.
Only when the employment contract is signed by all parties, will the selection process be
completed.
AMITY
UNIVERSITY Amity Business School
