Scribd
Upload
395 views

Marketing Project 1

The document introduces the Zoomer, a new running shoe that aims to be more comfortable than competitors' shoes. It targets athletes, runners, and anyone who likes comfortable shoes of all ages and genders. Key features include cushioned foam, arrow-shaped patterns for speed and lightness, soft inner soles, and a unique design. At $99.99, it is competitively priced against brands like Nike and Adidas. The shoe will be advertised through magazines, commercials, and billboards to showcase its trendy design and affordable price point.

Uploaded by

api-547243255
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
395 views

Marketing Project 1

The document introduces the Zoomer, a new running shoe that aims to be more comfortable than competitors' shoes. It targets athletes, runners, and anyone who likes comfortable shoes of all ages and genders. Key features include cushioned foam, arrow-shaped patterns for speed and lightness, soft inner soles, and a unique design. At $99.99, it is competitively priced against brands like Nike and Adidas. The shoe will be advertised through magazines, commercials, and billboards to showcase its trendy design and affordable price point.

Uploaded by

api-547243255
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Zoomers

The next generation running shoe

Brendon Kilkenny
Target Audience and Market
Potential customers/demographics:

● Athletes
● Runners
● People who enjoy comfortable shoes
● All Ages
● Male or Female

Target Market:

● Footwear industry
● Clothing industry
The Zoomer Running Shoe
The Zoomer is a next generation running show that has some

of the most comfortable shoe soles you can ever buy with

the perfect cushioned foam to make you feel like your walking

on clouds for the best running experience. The Zoomer also

has a arrow dynamic shoe pattern to make runners glide

through the wind with its extreme lightness to make normal

people, runners or athletes fall in love with this shoe.


Competition
● Companies that may be competition to the Zoomer running shoe is Adidas, Nike, Brooks,
Under Armour, Puma, New Balance, and Hoka One One.
● The products that may be competition to the Zoomer running shoe is in fact running
shoes from every one of the brands listed above.
● Zoomers running shoe is better than all the competition because it includes nice quality
design and materials, as well arrow dynamics, and great cushion for running out beating
every other brand for its price.
Features
● Arrow dynamics for speed and lightness to make someone feel as they glide through the
air while running.
● Foam cushion to make the shoe light and feel very comfortable as if someone was walking
on clouds.
● Inner soles are very soft and foamed to fit any persons foot for the best running
experience with no worries about pain on their feet.
● The design for Zoomers are very unique and well organized to make it look like a flashy,
but a very comfortable shoe with great inner, and outer materials supporting for long term
wear.
● With all these great features, the price of zoomers is only $99.99, which beats out any
other high quality branded running shoe.
Advertising
● Advertisement for Zoomers will be in many forms
such as Commercials, Magazines and Billboards.
● Zoomers would be advertised through a NY Times
magazine known as a up and coming running shoe
that is the best for its price.
● Zoomers ads will also be placed on TV while on
networks such as ESPN, Fox and ABC to show the
new trending running shoe with its features in
commercials.
● Zoomers will be on Billboards to show off the design
and comfortability for many people out in the public
or on the road.

You might also like