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HRM

National Foods began in 1970 as a spice company and has since diversified into a versatile food company with over 110 products. It has basic departments including project, marketing, sales, manufacturing, supply chain, and finance. National Foods aims to be a global leader in natural products through high quality products and customer service strategies. The document describes National Foods' current human resource practices, competitors, products, and SWOT analysis. It recommends focusing on career development, involvement in solutions, compensation concerns, and leaving room for error.

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Alishba Shahid
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141 views

HRM

National Foods began in 1970 as a spice company and has since diversified into a versatile food company with over 110 products. It has basic departments including project, marketing, sales, manufacturing, supply chain, and finance. National Foods aims to be a global leader in natural products through high quality products and customer service strategies. The document describes National Foods' current human resource practices, competitors, products, and SWOT analysis. It recommends focusing on career development, involvement in solutions, compensation concerns, and leaving room for error.

Uploaded by

Alishba Shahid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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HRM PROJECT

INSTRUCTOR: SIR SOHRAB AHMED

ALISHBA SHAHID 181333


JAVERIA KALSOOM 181344
NATIONAL FOOD LIMITED
Company Description
INTRODUCTION
• National Foods began its journey in 1970 as a Spice company.
• 3 decades later it has diversified into a versatile Food Company with over:
 110 products.
 165 and above SKUs (Stock Keeping Unit) for the domestic market.
 Over 100 different products for the international markets.
• Revolutionary product that popularized the concept of having clean, healthy
food.
• National Foods must focus on customer needs and serve them with quality
products at affordable prices.
• Their products are pure and conform to international standards.
• They create an environment in their offices and factories where talent is
groomed and people have every opportunity to advance in their careers.
BASIC
DEPARTMENTS
1. Project Department.
2. Marketing department.
3. Sales department.
4. Manufacturing
department.
5. Supply chain
department.
6. Finance department.
7. Human Resources
department.
8. Operational department.
9. Trading.
10. Admin.
1. 37 years of innovation.
2. Rs. 3 billion in sales.
3. 300 product SKUs.
4. 6 manufacturing units (Karachi,
Bin Qasim, Lahore).
5. Central Warehousing (Lahore,
Gujranwala, Multan, Islamabad).
6. Rs. 1 million to the economy
everyday in shape of taxes.
7. 350 towns covered across
Pakistan.
8. 1500 employees.
9. Annualized Growth Rate of 23%
for the last 35 years.
• VALUES
Values include ensuring products of high quality. .
• VISSION
To be a Rs.50 billion company in the convenience food segment by launching products and services
in the domestic and international markets that enhance lifestyle and create value for our customers
through management excellence at all levels.
• MISSION
Be a source of knowledge and Leadership for the Achievement of Economically, Environmentally and
Socially Sustainable Development.
• OBJECTIVE
Our objective is to be a global leader in Natural Products and we are fully geared to achieve this
goal.
• STRATEGIES
1. Customer service strategies of National Foods.
2. Pricing Strategies of National Foods.
3. Integrated Marketing Strategies.
4. Product Marketing Strategy.
• TACTICS
To produce high quality products at medicinal and farm product division for distribution in the market
and to take the maximum share of the market.
CURRENT HUMAN RESOURCE
MANAGEMENT PRACTICES
• Core Values. Excellence in Execution.
• Analysis of Interview. Accountability.
• Six Structure Elements.
• Training and Compensation.
• Hiring and Selection process in NFL.
• Motivation.
• Leadership.
• Democratic Style.
• Directive Style.
• Empowerment.
• Promotion.
• Team Work
Competitors Analysis
• MEHRAN FOODS

• SHAN FOODS

• SHANGRILA
NATIONAL FOODS PRODUCTS
National Food Masala National Foods Rice

National Foods Salts

National Foods
Ketchup

National Food National Food Frozen


Pickles meals National Food Jams
National Foods National Foods
National Foods GINGER & GARLIC GOLDEN FRIES
Powder Drink PASTE ONIONS

National Foods Basic


Spices

DESERT
National Food
Custard,Kheer,Jelly
National Foods Chat National Foods
Masala Chutney and Sauces
SWOT ANALYSIS
• OPPORTUNITIES
• STRENGTH  Trend in use of natural products.
 Broad Product Line.  Increasing demand for herbal products.
 Broad Market Coverage.  Expansion of Core Business.
 Manufacturing Competence.  Ecological organizations.
 Good Marketing Skills.  Opportunities expanding into foreign
 Enhanced Research & Development. markets.
 Appropriate Organizational Structure.  Market potential.
 Good Finance Management.  Health sub consciousness.
• WEAKNESSES • THREATS
 Lack in employees motivation.  Threats New Entrants.
 Communication gap.  Price war.
 Pursuing with failures.  Increase in taxes.
 Customer feedback approach.  Increase in labour cost.
 Central control.  New Form of Industry Competition.
WE RECOMMENDED

• Focus on Career Development.


• Involvement in Solutions.
• Compensation concerns.
• Leave some room for Error.
• We came to know about many aspects including Managing people, Client relations (an
important skill to acquire in business), Organization, Administration, Multitasking,
Presentations, Reporting and Communication etc.

• Also, there are several different focus areas in HRM that we learned including Recruiting
and Staffing, Compensation and Benefits, Training and Learning, Labour and
Employee Relations Organization development.

• We learned during this project on National Food that there are couple of important qualities
HR professionals should have.For instance, Problem-solving way of thinking,
Collaborating with various people, Social intelligence, Creativity, Insight into new
media etc.

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