Welcome to My

Presentation on
Marketing Strategy
of
Dutch Bangla Bank
Limited
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Background of Dutch-Bangla Bank
Limited
Dutch-Bangla Bank started operation as
Bangladesh’s first joint venture bank. The bank
was an effort by local shareholders spearheaded
by Md. Sahabuddin Ahmed (Founder chairman)
and the Dutch company FMO.
 Timeline
1991 1994 1996

DBBL was established incorporated as a public DBBL commenced formal

under the Bank limited company under the operation from June 3,
Companies Act 1991 Companies Act 1994 1996

It is the largest bank in Bangladesh by market capital. DBBL was

established under the Bank Companies Act 1991 and incorporated as a
public limited company under the Companies Act 1994 in Bangladesh with
the primary objective to carry on all kinds of banking business in
Bangladesh. DBBL commenced formal operation from June 3, 1996. The
Bank is listed with the Dhaka Stock Exchange Limited and Chittagong
Stock Exchange Limited.
 DBBL Mission Statement
• Dutch-Bangla Bank engineers enterprise and creativity in business and

01 Mission industry with a commitment to social responsibility. “Profits alone” do not

hold a central focus in the Bank’s operation; because “man does not live
by bread and butter alone”

• Dutch-Bangla Bank dreams of better Bangladesh, where arts and letters, sports

02 Vision and athletics, music and entertainment, science and education, health and
hygiene, clean and pollution free environment and above all a society based on
morality and ethics make all our lives worth living. DBBL’s essence and ethos
rest on a cosmos of creativity and the marvel-magic of a charmed life that
abounds with spirit of life and adventures that contributes towards human
development.

• Dutch-Bangla Bank believes in its uncompromising commitment to fulfill its

03 Core customer needs and satisfaction and to become their first choice in banking.
Taking cue from its pool esteemed clientele, Dutch-Bangla Bank intends to
Objectives pave the way for a new era in banking that upholds and epitomizes its
vaunted marques “Your Trusted Partner”
DBBL Cards Product
Products
The bank has launched a number of financial
products since its inception. The best product
Dutch-Bangla Bank is the DBBL Card Products

There are mainly two types of card. Like-

1.Debit Card; and
2.Credit Card.

 Debit Card:
1. DBBL-NEXUS Classic Card (debit)
2. DBBL-NEXUS Maestro card (debit)
3. DBBL-NEXUS VISA Electron card (debit)

Credit Card:
A.DBBL-NEXUS Silver OD card (credit)
B.DBBL-NEXUS Gold OD card (credit)
 Pricing

 Overdraft/Credit facilities   Cost and Benefit Analysis of the ATM Card:

01             Credit limit
   DBBL Nexus Silver                         50,000
   DBBL Nexus Gold                          200,000 
02 A charge of per card is:               230 Tk.
Less: Cost of per card is:            170 Tk.
                                                    ——————–
                                                    60 Tk
Less: Vat of per card is:               30 Tk.
                                                    ——————–
So, the benefit of per card is:         30 Tk
 Promotion

The DBBL also needs some certain ways to

promote their product. Promotion is not only
the main part for selling the product; it is only
a portion of their selling. To sell the product or
increase the selling, the DBBL uses some kinds
of promotion systems and they are as follows:

1. Advertising in TV or radio.
2. Advertising in newspaper.
3. Electronic media.
4. Print media.
Includes bank activities that make the product available to
target consumers. The concept of distribution channels is
not limited to the distribution of tangible products. Producers
of services and ideas also face the problem of making their
output available to target populations.
Since this is a core product, the company adopted mass
marketing strategy to make it popular among the existing
and potential customers. That’s why this product is available
all branches of DBBL in Bangladesh. At present DBBL has
82 branches throughout the country.

Distribution
SWOT

Strengths Weaknesses
 Largest banking service provider in the  Low deposit rate and minimum
commercial bank and operate near balances are too high.
about 1000 corporate client.  Non functioning ATM machines, delay
 Qualified, hard working & dedicated for providing cards.
human resources  Poor coordination & communication
 Gets advantage for ATM card between Head offices and branches

Opportunities Threats
 If reducing its current fees & charges  At present Trust Bank, EBL and BRAC
and positioning attractively , so DBBL Corp are posing significant threats to
can attract more corporate client DBBL regarding retail and business
 By offering more attractive interest banking respectively.
rates, and lowering the minimum  Furthermore, the new comers in private
balances eligible for interest, the bank banking sector are also coming up with
can attract a lot of the old customers very competitive products.
 Recommendations
1. Improve own ATM network.
2. The Bank should maintain sufficient fund in ATM
booth.
3. The Bank must adopt strict supervision and
monitoring.
4. The Bank should be fully improve the service
5. The Bank should increase human
resources/Man power.
6. The Bank Should provide Smooth service and
less time consumption regarding providing the
Card Products.
7. Branch expansion should be done very rapidly
so that customers easily can use ATM Card all
over the country.
8. The bankers need to be motivated in a proper
way so that they are very often heavily
burdened with work.
 CONCLUSION

80%
DBBL also operates the nation’s largest ATM fleet
and in the process drastically cut consumer costs
and fees by 80%. Moreover, DBBL choosing the
low profitability route for this sector has surprised
many critics

Content Here
DBBL was the first bank in Bangladesh to be fully
automated. The Electronic- Banking Division was
established in 2002 to undertake rapid automation
and bring modern banking services into this field.
Full automation was completed in 2003 and hereby
introduced plastic money to the Bangladeshi masses.
THANK YOU