MEDIA AND INFORMATION LITERACY (MIL)

THE EVOLUTION OF TRADITIONAL

TO NEW MEDIA (Part 1)

T RA DI T I O N AL V S . N EW M ED I A
T EC H N O L O GI CAL D ET E RM I N I S M V S . CU L T U RA L DE T E RM I N I S M
N O RM A T I V E T H EO RI ES O F T H E P R ES S

NEIL JOHN M. DE VERA

Daniel Maramba National High School
 LEARNING COMPETENCIES
Identify traditional media and new media, and their
relationships.
MIL11/12EMIL-IIIb-5
Editorialize the roles and functions of media in
democratic society.
MIL11/12EMIL-IIIb-6
 LEARNING COMPETENCIES
Specific Learning Objectives
• Examine the technology or resources available during
the prehistoric age, the industrial age, the electronic
age, and the new or digital age.
• Identify the devices used by people to communicate
with each other, store information, and broadcast
information across the different ages.
 LEARNING COMPETENCIES
Learners will be able to…
search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
evaluate the type of media in the Philippines using the
Normative Theories of the Press (SSHS).
 TOPIC OUTLINE
I. The Evolution from Traditional to New Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate
The sinking of Titanic
The death of Ramon Magsaysay
Miss Universe 1969 Gloria Diaz
 VIDEO PRESENTATION

History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
 CARTOON ANALYSIS

Source: https://amt.caltech.edu/resources/cartoons
 FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and 10. Newspaper
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
Evolution of Media
Pre-Industrial Age (Before 1700s) - People discovered fire,
developed paper from plants, and forged weapons and tools
with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
 INDUSTRIAL AGE (1700S-1930S) - People used the power of steam,
developed machine tools, established iron production, and the manufacturing of
various products (including books through the printing press).
Evolution of Media
Examples:
Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)
Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
 Electronic Age (1930s-1980s) –
The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that
led to the transistor radio, electronic circuits, and the early computers. In
this age, long distance communication became more efficient.
• Transistor Radio • Mainframe
computers - i.e. IBM
• Television (1941) 704 (1960)
• Large electronic • Personal computers -
computers- i.e. EDSAC i.e. Hewlett-Packard
(1949) and UNIVAC 1 9100A (1968), Apple 1
(1951) (1976)
• OHP, LCD projectors
Information Age (1900s-2000s) –

The Internet paved the way for faster communication and the
creation of the social network. People
advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology.
Moreover, voice,
image, sound and data are digitalized. We are now living in the
information age.
 Information Age
Web browsers: Mosaic (1993), Internet • Video chat: Skype (2003), Google
Explorer (1995) Hangouts (2013)
• Blogs: Blogspot (1999), LiveJournal • Search Engines: Google (1996),
(1999), Wordpress (2003) Yahoo (1995)
• Social networks: Friendster (2002), • Portable computers- laptops (1980),
Multiply (2003), Facebook (2004) netbooks (2008), tablets (1993)
• Microblogs: Twitter (2006), Tumblr (2007) • Smart phones
• Video: YouTube (2005) • Wearable technology
• Augmented Reality / Virtual Reality • Cloud and Big Data
https://www.google.com.ph/search?q=Acta+Diurna+in+Rome+(130+BC)&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjis-
aj4drUAhWEXrwKHbudBcQQ_AUICygC&biw=1024&bih=494#tbm=isch&q=+Twitter+(2006),+Tumblr+(2007)&imgrc=3GOWnubg82pedM:
 VIDEO PRESENTATION

History of Social Media

by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
Group Activity
 VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)

https://www.youtube.com/watch?v=Ko6J9v1C9zE
 CLASS ACTIVITY: CLASS DISCUSSION
1. Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us
who shaped technology? Explain your
answer and give an example.
FORMATIVE ASSESSMENT: RECITATION

How will you describe

media in the
Philippines using the
normative theories of
the press?

Source: https://www.johntaylorgatto.com/2015/09/
 VIDEO PRESENTATION
World Press Freedom Day 2017: UNESCO calls for
better protection of press
By Al Jazeera
YouTube Channel: Al Jazeera English
Date Uploaded: May 4, 2017
https://www.youtube.com/watch?v=AZfHwMmjI_8
 FORMATIVE ASSESSMENT: RECITATION

• What is the news all

about?
• What issues facing
journalist are
mentioned in the news?

Source: https://www.johntaylorgatto.com/2015/09/
 FORMATIVE ASSESSMENT: CLASS DEBATE

Is censorship in
the media
necessary?

Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
 REFERENCES
Media and Information Literacy Curriculum Guide by DepEd
Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.
Arniel Pings Presentation
http://communicationtheory.org/normative-theory-four-theories-of-the-press/
https://www.youtube.com/watch?v=rDkxsNmKDGk
https://www.youtube.com/watch?v=VE8GHioR1YU
https://www.youtube.com/watch?v=Ko6J9v1C9zE
https://www.youtube.com/watch?v=rDkxsNmKDGk
http://www.philshttps://www.youtube.com/watch?v=EAxKactVrpQ