Qualitative Inquiry: Trustworthiness: Quality Research Standards For
Qualitative Inquiry: Trustworthiness: Quality Research Standards For
[insert date]
Qualitative Methods
in Evaluation of Public
Health Programs
Session 8
The evaluation process
Learning objectives
By the end of the session, participants will be
able to:
Discuss the relevance of trustworthiness in
qualitative evaluations
Justify the choice of qualitative approach to be
applied to a particular evaluation
Develop a plan for establishing trustworthiness
in a qualitative component of an evaluation
Differing schools of thought
How to assess quality
Rigour and quality of qualitative data should be
measured according to the same standards as
quantitative data (Morse, et al.)
Qualitative data should adhere to set standards
specifically designed for qualitative research
(Kvale, Lincoln,
& Guba)
This should be assessed for each
individual study
Establishing quality
Shaking up the establishment
Kvale (1989) questioned the appropriateness of the “holy trinity of
science” used in quantitative evaluation when applied to qualitative
evaluation.
Reliability
Validity
Generalizability
The paradigm behind qualitative
evaluation differs from quantitative
evaluation. In qualitative evaluation, we acknowledge
multiple constructed realities.
Trustworthiness is born
2. Referential adequacy
3. Triangulation
4. Peer debriefing
6. Member checks
Trustworthiness
Menu of options
Credibility
Prolonged engagement: Multiple points of contact with
your participants
Referential adequacy: Method used to store raw data in
records to examine later and compare to other future
studies to show
the credibility of data
Triangulation: Using multiple data sources and
methods in an evaluation to ensure the best possible
understanding
Trustworthiness
Menu of options
Credibility
Peer debriefing: Having colleagues review and question
your findings and emergent hypotheses to see if they seem
reasonable and plausible
Negative case analysis: Data that may indicate that there
are different patterns for different groups of participants, or
that something is different in a certain case
Member checks: Going back to the participants and asking
if they agree with the findings or if there are other
explanations for the findings
Trustworthiness
Menu of options
Transferability
Thick/rich descriptions
Participants’ voices
Context
Methodology
Trustworthiness
Menu of options
Dependability and confirmability
Audit trail
o Raw data (notes, transcripts, photos, etc.)
Have we measured what we set out Truth value Internal validity Credibility
to measure?
How applicable are our results to Applicability External validity
Transferability
other subjects Generalizability
and other contexts?
Take it to Tanzania
Putting quality first: Activity 1
Evaluation in the real world
Split into three groups
Use the template
provided and indicate
(30 mins.):
o Your theoretical
planning, aspects of
trustworthiness
o Practical implementation
• E.g., how would you
conduct member checks?
Present your plan to the class
o 10 mins. each
Class discussion
Summary
Rigorous qualitative research adheres
to standards of:
Credibility—have we measured what we set out to
measure?
Transferability—how applicable are
our results to other subjects and
other contexts?
Dependability—would our findings be repeated if our
evaluation were replicated
in the same context with the same subjects?
Confirmability—to what extent are our findings
affected by personal interests
and biases?
References
www.measureevaluation.org