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MANJUNATH

Royal Enfield Company is partnering with Shri Munishwara Motors in Belagavi, India. Shri Munishwara Motors was established in 2009 and sells and services Royal Enfield motorcycles. It currently employs 50 workers and sells popular Royal Enfield models like the Classic 350, Bullet 500, and Continental GT. The partnership will allow Shri Munishwara Motors to continue satisfying customers in Belagavi with Royal Enfield motorcycles and accessories.

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Sharan Gowda
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142 views

MANJUNATH

Royal Enfield Company is partnering with Shri Munishwara Motors in Belagavi, India. Shri Munishwara Motors was established in 2009 and sells and services Royal Enfield motorcycles. It currently employs 50 workers and sells popular Royal Enfield models like the Classic 350, Bullet 500, and Continental GT. The partnership will allow Shri Munishwara Motors to continue satisfying customers in Belagavi with Royal Enfield motorcycles and accessories.

Uploaded by

Sharan Gowda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ROYAL ENFEILD COMPANY TOWARDS SHRI MUNISHWARA MOTORS BELAGAVI

PRESENTED BY
MANJUNATH

MBA Department
VNE College Shorapur USN :- 3VN19MBA07
INTRODUCTION
Royal Enfield Ltd. is the largest exporter of two wheelers' with
Eicher motors at Redditch industries of; Royal Enfield
manufactures state-of the-art range of two wheelers. The brand,
classic 350cc is continually dominating the Indian motorcycle
market in the premium segment. its thunderbird also a
successful bike on Indian roads

INDUSTRY: Motorcycles, Bicycles, Lawnmowers, cars


FOUNDER: Albert Eadie and Robert Walker Smith
Products: Royal Enfield clipper, Crusader, Bullet, Interceptor,
WD/RE, Super Meteor HEADQUARTERS: Redditch, United
Kingdom, England
INTRODUCTION ABOUT ORGANISATION
SHRI MUNISHWARA MOTORS BELAGAVI
Name
  Shri Munishwar motors Pvt ltd

Company Royal Enfield Bikes

Address Shri munishwar motors Nehru nagar belgavi

Started in 2009

Ownership Private

Activity Trading ,service

List of Bikes 1) CLASSIC 350-cc&500-cc

2) ELECTRA 350-cc

3) BULLET 500-cc

4) STD- UCE

5) TBTS 350 cc & 500cc

Workers 50 workers
NATURE OF BUSINESS
Sales:
Sales of the Royal Enfield bikes
Sales of the spares
Trading:
Satisfying the customer with their needs
Service:
Passing, insurance
Free general check-ups
Paid check ups
VISSION & MISSION
VISSION
“Becoming A remarkable entity in automobile industry
with the support of spirituality, honesty, ethical
practice dedication and sustainable practices creating a
value addition among every stake holder associated
with and thereby contributing a bit to nation building”

MISSION
“To become an enterprise with 100% customer
satisfaction being customer friendly. Transparent and
achieving goals with innovation”
OBJECTIVES OF THE STUDY
To familiarize with the organization structure and its functioning.
To familiarize with the different departments in the organization
and their functions and activities including documentation
To understand how the key business processes are carried out in
on organization.
To understand the growth and diversification strategies, portfolio
Structure of the Organization.
To understand the performance measurements of employees and
various employee welfare activities, Training activities.
To understand the steps taken to increase the productivity in the
organization
To conduct a SWOT analysis of the Organisation.
PRODUCT PROFILE

Royal Enfield bikes: Royal Enfield


CLASSIC 350-cc &500- Accessories:
cc Helmets
ELECTRA 350-cc Jackets, T- shirts
BULLET 500-cc Wallets
STD- UCE Safety guards
TBTS 350 cc & 500cc Bike accessories
CONTINENTAL – GT Hand glouse
Stylish belts
MICKENSY’S 7’S FRAMEWORK
Strategy: The plan devised to maintain and build competitive
advantage over the competition.
Structure: The way the organization is structured and who reports to
whom.
Systems: the daily activities and procedures that staff members
engaged in to get the job done.
Shared Values: Called super ordinate goals. When the model was
first developed these are the core values of the company that are
evidenced in the corporate culture and the general work ethic.
Style: the style of leadership is adopted.
Staff: the employees and general capabilities.
Skills: the actual skills and competencies of the employees working
for the company.
PORTERS FIVE FORCE MODEL
1) Threats of New Entrants:- New entrants are less likely to enter a dynamic industry where the established players such as Tata
Motors Limited keep defining the standards regularly.

2) Bargaining Power of Suppliers:- By building efficient supply chain with multiple suppliers.
By experimenting with product designs using different materials so that if the prices go up of one raw material then company
can shift to another.

3) Bargaining Power of Buyers:- By building a large base of customers.It will reduce the bargaining power of the buyers plus it
will provide an opportunity to the firm to streamline its sales and production process.
New products will also reduce the defection of existing customers of ROYAL ENFIELD to its competitors.

4)Threats of Substitute Products or Services


By being service oriented rather than just product oriented.
By increasing the switching cost for the customers.

5)Rivalry among the Existing Competitors

 By building a sustainable differentiation


By building scale so that it can compete better
Collaborating with competitors to increase the market size rather than just competing for small market.
SWOT ANALYSIS
1) STRENGTHS
Size and scale of parent company
2. Effective Advertising Capability
3. High emphasis on R and D
4. Established brand name in the cruiser market
5. Established market distribution channel
2) WEAKNESS
Weight of the motor cycle can be an issue for few
customers.
2. Mileage of high cc bikes is an issue
3. High rate price issue
3) OPPORTUNITY
 Two-wheeler segment is one of the most growing
industries
 Export of bikes is limited i.e. untapped international
markets

4) THREATS
Strong competition from Indian as well as
international brands
2. Dependence on government policies and rising fuel
prices
3. Better public transport will affect two-wheeler sales
CONCLUSION
Based on analysis & discussion made in study. The
overall performance of the company satisfactory.
Compared to past record it has good captured to global
market and it has been able to utilize the opportunities
and its strengths to top most level.
 The company is achieving sales of the bikes in the
market at a higher growth. And they are adopting new
technologies every year for maximizing their sales.
And they are also focusing on the launching new bikes
into the market.
THANK YOU

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