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FRP On: Buying Behaviour of Consumers Towards Water Purifier

This document summarizes research on the buying behavior of consumers towards water purifiers in India. It outlines the research objectives, methodology, sample size, statistical tools used, and key findings. The research found that health and safety concerns are driving more people to purchase water purifiers. However, awareness remains low, so companies should focus on advertising and retail distribution to increase awareness and sales. After-sale service also needs improving to maintain customer relationships.

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Anand Pandey
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404 views23 pages

FRP On: Buying Behaviour of Consumers Towards Water Purifier

This document summarizes research on the buying behavior of consumers towards water purifiers in India. It outlines the research objectives, methodology, sample size, statistical tools used, and key findings. The research found that health and safety concerns are driving more people to purchase water purifiers. However, awareness remains low, so companies should focus on advertising and retail distribution to increase awareness and sales. After-sale service also needs improving to maintain customer relationships.

Uploaded by

Anand Pandey
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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FRP ON 

BUYING BEHAVIOUR OF CONSUMERS


TOWARDS WATER PURIFIER

PROJECT GUIDE PRESENTED


BY
Prof. Suneel Gupta Anand Pandey
Roll No.- 1158
INTRODUCTION
 Approximately 80% of diseases in India are
caused by water borne micro organisms.
This is true in rural as well as urban India.
 It is estimated that around 80% of urban
dwellers do not purify tap water.
 The two brands are reported to be growing
at 100 percent per annum those are:
#Aquaguard and
#Pure-it
DATA COLLECTION METHOD

PRIMARY DATA
 By questionnaire
 By personal Interview

SECONDARY DATA
 Books magazines and news papers.
 Reports prepared by research scholars,
universities, economists etc.
 Internet
 Focus group & Personal interview of dealers
and channel intermediaries.
SAMPLE SIZE
 Respondents taken---- 120
 In which 20 don’t have water purifier
 So final respondents are --- 100

Statistical tool
SPSS Analysis
RESEARCH OBJECTIVE

 To find out the reason to buy water purifier.

 To know the awareness level of consumers towards


water purifier.

 Factors influencing the choice of buyers while


making the purchase of a purifier.
SPSS Evolution

 Relationship b/w usage time and occupation


( cross-tab, chi-square)
 Relationship b/w
capacity of water purifier and family size
( cross-tab, chi-square)
 Relationship b/w Type of water
purifier any body have and occupation
( cross-tab, chi-square)
 Frequency distribution
ANALYSIS
 
 Ho: There is no association between
occupation and usage time
 Hα: There is no association between
occupation and usage time
2

 
 Ho: There is no association between family
size and capacity of water purifier
 Hα: There is an association between family
size and capacity of water purifier
3

 Ho: There is no association between the type


of water purifier any body have and
occupation
 Hα: There is an association between the type
of water purifier any body have and
occupation
FREQUENCY DISTRIBUTION

Awareness for water purifier


Frequency Table for price
 
Frequency Table for Health and
Safety
Frequency Table for societal
status
Frequency Table for Aesthetics
Frequency distribution

 Purchase of water purifier


CONCLUSION
 It is observed from the study that many people are using normal
water. Though some are using water purifier but the amount is not
up to the mark.

 It is also observed that in the market very well known water purifiers
are Aqua guard and pure-it.

 People are now more conscious about their health and water born
diseases.

 Most People give preference to water purifier having capacity of 10


liters, family size and income does not effect the buying behavior.

 Mostly people know about the technologies used in electrical and non
electrical water purifiers but still they prefer non electrical purifiers.
RECOMMENDATIONS
 Awareness – Water purifier Companies should look forward to
the product awareness and give advertisement as there is lack of
awareness of purifier.

 Retailbooming – Retail market is booming now a day. So


company should distribute more of its purifier product to the
retail markets which will not only increase product sales but also
enhance product awareness. On the other hand Company should
focus on door to door selling (DIRECT MARKETING).

 Serviceshould be improved in order to maintain long term


relationship with the clients.

 company should increase its help lines to give better services and
information to its customers.

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