FRP On: Buying Behaviour of Consumers Towards Water Purifier
FRP On: Buying Behaviour of Consumers Towards Water Purifier
PRIMARY DATA
By questionnaire
By personal Interview
SECONDARY DATA
Books magazines and news papers.
Reports prepared by research scholars,
universities, economists etc.
Internet
Focus group & Personal interview of dealers
and channel intermediaries.
SAMPLE SIZE
Respondents taken---- 120
In which 20 don’t have water purifier
So final respondents are --- 100
Statistical tool
SPSS Analysis
RESEARCH OBJECTIVE
Ho: There is no association between family
size and capacity of water purifier
Hα: There is an association between family
size and capacity of water purifier
3
It is also observed that in the market very well known water purifiers
are Aqua guard and pure-it.
People are now more conscious about their health and water born
diseases.
Mostly people know about the technologies used in electrical and non
electrical water purifiers but still they prefer non electrical purifiers.
RECOMMENDATIONS
Awareness – Water purifier Companies should look forward to
the product awareness and give advertisement as there is lack of
awareness of purifier.
company should increase its help lines to give better services and
information to its customers.