PRESENTATION
On “OCP & sap
scanning”
Submitted to:- Mrs. Reetu Singh
SUBMITTED BY :- RITUL TRIPATHI (PGDM 2ND YEAR)
(ROLL NO. 21)
Organizational Capability
Profile (OCP)
Organizational Capability Profile (OCP)
An organizational capability profile describes the skills,
knowledge and resources that enable your company to provide
quality products or services to customers. The profile provides
useful background information for your marketing and corporate
communications.
Strategic advantage
Organizational capability
Competencies
Synergistic effects
Strength and weaknesses
Organizational
Organization resources
behavior
Organisational Capability Profile
Organisational capability the potential of the
means
company to use its strengths & to overcome its
weaknesses with a view to avail the opportunities
provided & face the threats posed by its external
enviornment.
Organisational Capability Profile includes 3 factors:
General management factor
It is concerned with the accomplishment of
organisational objectives by utilising physical, financial
& human resources.
A Manager performs 5 basic functions:
Planning
Suitable
Organisati
onal
structure
Optimum Right
Levels People in
of Right
Control Effective Places
Planning
Effective Effective
Methods of
Leadership
Motivation
Means to an end.
It is essential to carry out pre-determined course of action
Organising includes:
Giving a structure to a task
Authority – Responsibility Relationship.
Co-ordination
Control
Pressure to complete the desired objectives.
Organising is a medium to complete tasks as per priority
Directing
It involves efforts directed towards
achieving organisational goals
The basic function of management is:
Motivating
Commanding
Leading
Activating
It deals with inducing the willingness & cooperation of
employees towards attaining the objectives
It also enables a sense of coordination of activities
Staffing
Centered around human resource management.
It includes:
Job Design & Analysis
HR Planning
Recruitment & Selection
Training & Development
Performance Appraisal & Compensation
Union Mgmt & Grievance Handling
Maintaining records
It is one of the most complicated task to handle.
4-24
Controlling
It includes all activities that are undertaken to ensure the
actual performance confirm to the planned performance
The controlling activities include:
Establish performance standards
Measure actual performance
Compare actual performance to planned standards
Take corrective action
Financial management factors
Functional competence refers to the strengths of the
organisation in the functional areas of management viz;
Marketing Management
Customer
Analysis
Social
Responsibili
Buying
ty
Opportunity
Selling
Analysis
Product &
Marketing
Service
Research
Planning
Price
Distribution
Planning
Financial Management
Investment Financing
Decision Decision
Dividend
Decision
Contd…
Financial Checklist
Liquidity
Activity(Turnover)
Profitability
Growth
Managing the resources required to produce the
products or render services provided by the
organisation.
It reflects:
Product Design
Product Cost
Production Efficiencies
Production Process
Inventory
Work Force
Product Quality
Human Resource Management
It is said that, the difference between two organisations in
term of competencies is due to the difference in the
capabilities of their Human Resources.
Human Resource
Department
HR Human Industrial
Employment Compensation
Development Relations
Relations
Research & Development
It is concerned with:
creationof knowledge;
design of goods & services; &
the operation of production process
Survival & Development
EXAMPLES OF ORGANIZATIONAL CAPABILITY PROFILE
Financial Capability
Bajaj - Cash Management
LIC - Centralized payment, decentralized collection
Relia - high investor confidence
nce - Amicable relation with FIS (world's top-ranked technology
Esco provider to the banking industry)
rts
Marketing Capability
Hindustan Lever - Distribution Channel
IDBI/ICICI Bank - Wide variety of products
Tata - Company / Product Image
Operations Capability
kshmi machine works - absorb imported technology
Balmer & LawrieLa - R&D - New specialty chemicals
Personnel Capability
Apollo tyres - Industrial relations
problem
General management capability
Malayalam Manaroma - largest selling newspaper
Unchallenged leadership - Unified, stable Best edited & most
professionally produced
Strategic
Advant age
Profile (SAP)
Strategic advantage profile (Sap)
Ever y firm has strategic advantages and disadvantages.
For example, large firms have financial strength, but
they tend to move slowly
compared to smaller firms, and often can not react to changes
quickly.
No firm is equally strong in all it’s functions. In other words,
every firm has strengths as well as weaknesses.
The Strategist should look to see if t he
firm is stronger in these factors than it’s competitor s.
When a firm is strong in the market , it has a strategic
advantage in launching new
products or services and increasing market share of
present products and services.
S.A.P.
There ar e generally f ive f unctional areas in
most of the
organizat ions.
These areas ar e:
Ø Pr oduction or Operat ion Ø
Finance or Account ing
Ø Mar ket ing or Dist r ibut ion
Ø Human Resour ce & Cor por at e Planning
Ø Research & Development
Strategic Advantage factors:marketing and distribution
1. Competitive structure and market share: To what extent has the firm
established a strong mark share in the total market or its key sub
markets?
2. Efficient and effective market research system.
3. The product-service mix: quality of products and services.
4. Product-service line: completeness of product-service line
and product-service mix; phase of life-cycle the main products and
services are in.
5. Strong new-product and new- service leadership.
6. Patent protection (or equivalent legal protection for services).
7. Positive feelings about the firm and its products and services on the
part of the ultimate consumer.
StrategicAdvantageFactors:R&DAndEngineering
1. Basic research capabilities within the firm
2. Development capability for product.
3. Excellence in product design.
4. Excellence in process design and improvements.
5. Superior packaging developments being created.
6. Improvements in the use of old or new materials.
7. Ability to meet design goals and customer requirements.
8. Well-equipped laboratories and testing facilities.
9. Trained and experienced technicians and scientists.
10. Work environment suited to creativity and innovation.
THANK YOU
