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Qualitative Data Analysis

This document discusses qualitative data analysis. It outlines seven aims of qualitative analysis: detecting patterns, identifying oddities, comparing to theory, identifying groups, comparing groups, constructing models, and testing models. Selection of analysis techniques depends on factors like data type and objectives. There are three common steps: data reduction by identifying patterns; data display to increase validity; and conclusion drawing and verification by comparing ideas to data. Similarities between qualitative and quantitative analysis include data reduction, answering research questions, relating to literature, treating frequency as a springboard, ensuring no distortions, transparency, and addressing error.

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Keith
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150 views

Qualitative Data Analysis

This document discusses qualitative data analysis. It outlines seven aims of qualitative analysis: detecting patterns, identifying oddities, comparing to theory, identifying groups, comparing groups, constructing models, and testing models. Selection of analysis techniques depends on factors like data type and objectives. There are three common steps: data reduction by identifying patterns; data display to increase validity; and conclusion drawing and verification by comparing ideas to data. Similarities between qualitative and quantitative analysis include data reduction, answering research questions, relating to literature, treating frequency as a springboard, ensuring no distortions, transparency, and addressing error.

Uploaded by

Keith
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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DATA ANALYSIS

by

Dr Freddie Mupambireyi (PhD)


Senior Lecturer: Business Studies Department

QUALITATIVE DATA
ANALYSIS
Qualitative Data Analysis
 The aims of qualitative analysis are seven fold:
 1. To detect patterns in the data
 2. Identify deviants and oddities
 3. To compare to theory—detection of conformance
(if the scientific method is used)
 4. Identify groups—classification
 5. Compare and contrast groups
 6. Construct a model
 7. Test the model—validation
Qualitative Data Analysis
The selection of individual techniques of qualitative
data analysis depends on a wide number of factors
including, for example,
 type of qualitative data
 the objectives of the research/analysis,
 data availability,
 costs and resources, and so on.
There are three common steps irrespective of the
techniques to be employed for qualitative data
analysis
Qualitative Data Analysis
 1) Data reduction
 This is the process of selecting, focusing,
simplifying, abstracting and transforming
qualitative data by identifying and organizing
the data into clear patterns
 The researcher should first sift the data
reducing it into patterns which best summarize
the data and enable preliminary findings to
begin to be determined.
Qualitative Data Analysis
 The very process of selecting and identifying
chunks of data into patterns, inevitably means that
the researcher’s own often subjective view points
and ideas serve to shape and determine the data
reduction process
 Data reduction process should be an explanation of
how this process was performed and the reasons for
selecting and identifying patterns in the data.
 Basically, you are looking for common threads or
trends in response patterns
Qualitative Data Analysis
 2) Data display
 This involves the presentation of the qualitative data
in ways which enable others to assess, interpret and
evaluate the interpretations and conclusions drawn
by the researcher.
 The emphasis is on increasing validity and reliability.
 Similar patterns for instance between different focus
groups can be matched and put in folders containing
relevant material by subject matter.
Qualitative Data Analysis
3) Conclusion drawing and verification
This involves drawing definitive conclusions from the
data.
 Throughout the process of analysis, initial and often

tentative conclusions should begin to firm up and be


verified as the analysis proceeds.
 Verification involves comparing initial ideas and

thoughts with the data and hence may involve.


Similarities between Quantitative
and Qualitative Data Analysis
a) Both are concerned with data reduction.
b) Both are associated with answering research
questions
c) Both relate data analysis to research literature
d) Both treat frequency as a springboard for analysis
e) Both seek to ensure that deliberate distortions do
not occur
f) Both argue the importance of transparency
g) Both must address the question of error.
The End

 Thank You

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