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Values and Value Cluster: Gerald G. Lingad

This document discusses values and value clusters. It defines values as concepts that influence behavior and priorities, derived from the Latin term meaning "to measure the worth of something." Values form a hierarchy based on individual importance. Terminal values are end goals in life, while instrumental values are means of achieving terminal values. The Rokeach Value Survey classifies and measures values. Values are grouped into broad clusters representing categories like social responsibility, mastery, self-development, relationships, continuity, and lifestyle. Each cluster contains a range of related values and concepts.

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105 views7 pages

Values and Value Cluster: Gerald G. Lingad

This document discusses values and value clusters. It defines values as concepts that influence behavior and priorities, derived from the Latin term meaning "to measure the worth of something." Values form a hierarchy based on individual importance. Terminal values are end goals in life, while instrumental values are means of achieving terminal values. The Rokeach Value Survey classifies and measures values. Values are grouped into broad clusters representing categories like social responsibility, mastery, self-development, relationships, continuity, and lifestyle. Each cluster contains a range of related values and concepts.

Uploaded by

Jim Cordova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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VALUES AND VALUE CLUSTER

Gerald G. Lingad

09/01/2011 Values 1
Values
 derived from the Latin term “valere” which
means “to measure the worth of something”
 influence your behavior and priorities.
 Strong values are what you put first,defend
most.
 These are abstract concepts of what is
important
Vanadul weoSrthywtsheimle.
is a hierarchy based on a ranking of an
individual values in terms of one’s
intensity.
Measuring Attitudes and Values 2
Classifying Values –
Rokeach Value Survey

Terminal Values
 Are the end-state we hope to achieve
in life.
Instrumental Values
 means of achieving these terminal
values

Measuring Attitudes and Values 3


Values in the
Rokeach Survey

Measuring Attitudes and Values 4


Value Cluster

 The values are broad and rich. As a


result each value is in essence a
values ‘cluster’ that has a range of
values ideas and concepts within it.
 Each one represents a cluster of
values. Different value clusters
with different specific category.

Measuring Attitudes and Values 5


Value Cluster
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6
Self-
Social Mastery development Relationship Continuity Lifestyle
Responsibility
 Fairness  Competence  Challenge  Belonging  Tradition  Health
 Honesty  Achievement Self-  Diplomacy  Security  Pleasure
 Tolerance  Advancement Acceptance  Teamwork  Stability  Play
 Courageous Intellectual  Knowled  Helping  Neatness  Prosperity
 Integrity Status ge  Communication  Self-control  Family
 Forgiveness  Recognitio  Adventur  Friendship  Perseverance  Appearance
 Peace n e  Consensus  Rationality  Intimacy
 Environment  Authority  Creativity  Respectfully  Aesthetic
 Power Personal  community
 Competitio
Growth
n Inner
Harmony
Spritual
Growth

Measuring Attitudes and Values 6


09/01/2011 Measuring Attitudes and Values 29

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