Scribd
Upload
157 views27 pages

Introduction To MIL (Part 4) - Key Concepts and Questions To Ask in Media Literacy

This document provides an introduction to key concepts in media analysis and questions to ask when analyzing media messages. It outlines six key concepts: (1) all media messages are constructed, (2) different mediums have unique characteristics, (3) messages are produced for purposes, (4) messages contain values and perspectives, (5) people derive their own meanings, and (6) media can influence beliefs. It also lists questions about audience/authorship, messages/meanings, representations/reality, and credibility when analyzing media. The document includes formative assessments analyzing a Facebook post and Jollibee TV ad to apply these concepts.

Uploaded by

Ruel Paredo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
157 views27 pages

Introduction To MIL (Part 4) - Key Concepts and Questions To Ask in Media Literacy

This document provides an introduction to key concepts in media analysis and questions to ask when analyzing media messages. It outlines six key concepts: (1) all media messages are constructed, (2) different mediums have unique characteristics, (3) messages are produced for purposes, (4) messages contain values and perspectives, (5) people derive their own meanings, and (6) media can influence beliefs. It also lists questions about audience/authorship, messages/meanings, representations/reality, and credibility when analyzing media. The document includes formative assessments analyzing a Facebook post and Jollibee TV ad to apply these concepts.

Uploaded by

Ruel Paredo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 27

MEDIA AND INFORMATION LITERACY (MIL)

1. INTRODUCTION TO MIL (Part 4)


Key Concepts and Questions in Media Analysis

Mr. Arniel Ping


St. Stephen’s High School
Manila, Philippines
MIL PPT 04, Updated: October 26, 2016
LEARNING COMPETENCIES
Learners will be able to:
• Identify and explain the key concepts in media
analysis (SSHS);
• Discuss key questions to ask when analyzing m
edia messages (SSHS); and
• apply the discussed strategies in analyzing me
dia messages (SSHS).
TOPIC OUTLINE

I- Media and Information Literacy


A. Key Concepts In Media Analysis
B. Key Questions to Ask When Analyzing Media
Messages
C. Formative Assessment: Analyzing Media
Messages
VIDEO PRESENTATION

Top 10 Misleading Marketing Tactics


by mojo.com
https://www.youtube.com/watch?v=M-HrTC8QCbM
CLASS DISCUSSION
1. What valuable lessons can we learn from the
video?
2. How is being a media and information litera
te related to being a wise consumer?
3. How can media and information literacy ma
ke producers or companies be more honest i
n their advertisements?
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”

Instagram Vs. Real Life


By BuzzFeedViolet

https://www.youtube.com/watch?v=zgWIxv5_6SE
SIX KEY CONCEPTS IN MEDIA ANALYSIS
2. Each medium has different characteristics, stren
gths, and a unique “language” of construction.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
3. Media messages are produced for particular
purposes.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
4. All media messages contain embedded values a
nd points of view.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
5. People use their individual skills, beliefs and experienc
es to construct their own meanings from media message
s.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
5. People use their individual skills, beliefs and experienc
es to construct their own meanings from media message
s.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and the democratic process.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs, attit
udes, values, behaviors, and the democratic process.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs, attit
udes, values, behaviors, and the democratic process.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs, attit
udes, values, behaviors, and the democratic process.
KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA ME
SSAGES
AUDIENCE & AUTHORSHIP
AUTHORSHIP • Who made this message?

• Why was this made?


PURPOSE
• Who is the target audience (and how do you know)?

ECONOMICS • Who paid for this?


• Who might benefit from this message?
IMPACT • Who might be harmed by it?
• Why might this message matter to me?
• What kinds of actions might I take in response to this
RESPONSE
message?
KEY QUESTIONS TO ASK WHEN ANALYZING
MEDIA MESSAGES
MESSAGES & MEANINGS
• What is this about (and what makes you think that)?
• What ideas, values, information, and/or points of view
CONTENT are overt? Implied?
• What is left out of this message that might be
important to know?
• What techniques are used?
TECHNIQUES • Why were those techniques used?
• How do they communicate the message?
KEY QUESTIONS TO ASK WHEN ANALYZING
MEDIA MESSAGES
MESSAGES & MEANINGS (Continuation)

• How might different people understand


this message differently?
INTERPRETATIONS • What is my interpretation of this and
what do I learn about myself from my
reaction or interpretation?
KEY QUESTIONS TO ASK WHEN ANALYZING
MEDIA MESSAGES
REPRESENTATIONS & REALITY
• When was this made?
CONTEXT
• Where or how was it shared with the public?
• Is this fact, opinion, or something else?
• How credible is this (and what makes you think
CREDIBILITY that)?
• What are the sources of the information, ideas,
or assertions?
Formative Assessment
Analyzing Media Message: FB Post
Formative Assessment
Analyzing Media Message: FB Post
FORMATIVE ASSESSMENT
ANALYZING MEDIA MESSAGE: TV AD

JolliSavers Meals
By Jollibee Philippines

https://www.youtube.com/watch?v=0Wh-nrEkBD8
FORMATIVE ASSESSMENT
ANALYZING MEDIA MESSAGE:
JOLLISAVERS MEALS TV AD
1. Who made the ad? On what purpose?
2. Who do you think is the target audience? Why?
3. What is this ad about?
4. What ideas, values, information, and/or points of view are
overt? Implied?
5. What is left out in the ad that might be important to know?
6. What is your conclusion about this ad after answering ques
tions no. 1- 5?
AGREEMENT

1. Watch this in video uploaded on YouTube:


• Behind the Scenes at a McDonald's Photo Shoot
by McDonald's Canada (YouTube)
• Link
https://www.youtube.com/watch?v=oSd0keSj2W8
REFERENCES

• Media and Information Literacy by Boots C. Liquiga


n, Diwa
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/free/007
2827580/88223/bar27580_ch02.pdf
• http://depts.washington.edu/nwmedia/sections/nw
_center/curriculum_docs/stud_combine.pdf

You might also like