Data Handling Techniques

Assignment

Submitted to –Mr.Neeraj kumar

Submitted by- Ankita kumari(bft/19/434)
Dipika(bft/19/1066)
Minal(bft/19/955)
CUSTOMER RELATIONship
MANAGEMENT
 Definition:
• It is a business strategy with outcomes
that optimise profitability, revenue and customer
satisfaction by organizing around customer
segments, fostering customer-satisfying behaviors
and implementing customer-centric processes.

• It is a strategy used to learn more about customers'

needs and behaviors
in order to develop stronger relationships with
them.”
Benefits Of CRM
❑ Customer retention
❑ Share of customer or share of wallet
❑ Cross-selling
❑ Up-selling

4
 Components of Customer Relationship
Management
❑ Sales Force Automation
❑  Sales Force Automation is the most essential components of customer relationship
management. This is one such component that is undertaken by the maximum business
organizations. It includes forecasting, recording sales processing as well as keeping a
track of the potential interactions.
❑  Human Resource Management
❑  Human Resource Management involves the effective and correct use of human resource
and skills at the specific moment and situation. This requires to be make sure that the
skills and intellectual levels of the professionals match the tasks undertaken by them
according to their job profiles. 

5
❑ Lead Management
❑  Lead Management as the name suggests, refers to keeping the track of the
sales leads as well as their distribution. 
❑ Customer Service
❑  Customer Relationship Management emphasizes on collecting customer
information and data, their purchase informations and patterns as well as
involves providing the collected information to the necessary and
concerned departments. 

6
❑ Marketing
❑  Marketing is one of the most significant component of Customer Relationship
Management and it refers to the promotional activities that are adopted by a
company in order to promote their products. 
❑ Analytics
❑  Analytics is the process of studying and representing the data in order to
observe the trends in the market.
❑ Business Reporting
❑  CRM comes with a management of sales, customer care reports and marketing. 

7
An example:
The Elements of CRM

Sales force Customer service/call Marketing

automation center management automation

Call center telephone sales Call Centers Campaign

Managing aspects management
Of customer contact
E-commerce

Field sales Web-based Content

self service management
Retail

Third-party brokers, Data analysis

Field services
Distributors, agents And business
and dispatch
Intelligence tools
 CRM Applications
CRM Applications

9
Advantage
❑ While company is quickly growing, customers are more satisfied as well
❑ Service provided in a better way, and a quicker way
❑ Sales force automated
❑ Integrated customer information
❑ Certain processes eliminated
❑ Operation cost cut, and time efficient
❑ Brand names more quickly established
❑ A central database so that everyone in your company can keep track of customer contacts
❑ Sales and marketing teams can benefit from having all this inside knowledge about
customers
❑ Lets you set up rules for distributing work throughout your company
❑ Lets you pick and choose the functionality that you want
❑Disadvantages:
-Organizational wise change of priority to customers.
- Significant investment of time and money
- Threatens management’s control/power struggle
- Heightens people’s resistance to change
- Inappropriate integration leads to disaster

11
Supply Chain Management

12
Definition:
❑ Supply chain management is the management of the flow of goods
and services and includes all processes that transform raw materials
into final products. It involves the active streamlining of a
business's supply-side activities to maximize customer value and gain
a competitive advantage in the marketplace.

13
Benefits of SCM
❑ Higher Efficiency Rate.
❑ Reduce Cost Effects.
❑ Raise Output.
❑ Raised Your Business Profit Level.
❑ Boost Cooperation.
❑ Lowers Delay in Processes.
❑ Enhanced Supply Chain Network

14
Components of Supply Chain Management
Integration
 Planning and control

 Work structure

 Organization structure

 Product flow facility structure

 Information flow facility structure

 Management methods

 Power and leadership structure

 Risk and reward structure

 Culture and attitude

15
EXAMPLE :

16
Application of SCM
IT Applications
                       
Internet of Things or IoT is the pillar of modern computerization of business operations. Your
supply chain management will be incomplete without the benefits of our IoT applications helping
you harness the power of automation and real-time data insight. As an offshoot of the same
concept, cloud technology is also an inevitable part of supply chain management. Other than
providing a low-cost, scalable solution for a connected marketplace, it also offers the options of
better inventory visibility, spotting opportunities for growth and expansion and accessing
futuristic data from IoT analytics.

17
Warehouse Management
                       
Managing all the operations in your warehouse becomes real simple when
you opt for our supply chain management software.

Collaboration with Suppliers and Partners

                       
Communicating correctly with your suppliers, partners and other
stakeholders on time is very important. Our global supply chain management
application makes managing operations related to your stakeholders simpler
and help you create a good rapport with them.

18
❑ Maintenance of Product Flow
❑ We help you streamline your orders and maintain a methodical
system of its flow through every department. Like every business
operation should be, we focus your supply chain management
application services on the need and preferences of your customers.

19
❑ Supply Chain Planning
❑ The core objective of the software application in question is to systematically
conduct the supply chain management. The solution's sole purpose is to keep you
ahead of the competition by analyzing market changes, simulating growth
patterns and devising revenue generation and cost reduction strategies.
❑ Stakeholder Collaboration
❑ A large part of supply chain management depends on successful communication
with stakeholders. Our software application allows you to maintain a good
rapport and favorable relationships with third parties across the world, bridging
the gaps created by geographical distance, time differences and cultural
deviations.

20
Enterprise Resource
Planning
Definition:

❑ The practice of consolidating an enterprise’s planning,

manufacturing, sales and marketing efforts into one management
system.1
❑ Combines all databases across departments into a single database that
can be accessed by all employees.2
❑ ERP automates the tasks involved in performing a business process.1
ERP Benefits

❑ Having integrated systems helps that many businesses had previously started to use
(also didn’t have to fix those old legacy systems)
❑ Integrate financial information and customer order information

❑ Everyone working with the same information and removes misinformation

❑ Standardize and speed up manufacturing processes, as well as reduce inventory

23
❑ One of the greatest benefits of an ERP system is that it Provides
organizations with information that was previously difficult (if not
impossible) to obtain, allowing the organization to perform more
efficiently and effectively.

24
ERP COMPONENTS

25
CORE ERP COMPONENTS

❑ Accounting and finance component

❑ Human resource component
❑ Production and materials management component
❑ Business intelligence
❑ Customer relationship management
❑ Supply chain management
❑ E-business

26
An ERP Example: Before
ERP
Customer
Demographic
Customers
Sends report Sales Dept. Files

Checks for Parts

Calls back “Not in stock”

“We ordered the parts”
Orders
Parts
Accounting
Files

Accounting Sends report

Sends report
Invoices
accounting
Ships parts
Warehouse
Vendor
“We Need parts #XX”
Inventory
Files
Purchasing
Files “We ordered the parts”
Purchasing
 An ERP Example: After ERP

Inventory Data
Orders
If no parts,
Parts
order is placed
through DB Accounting
Sales Dept.
Customers Financial Data exchange;
Books invoice against PO
Order is submitted
to Purchasing. Database
Purchasing record
order in DB
Books inventory
against PO

Order is placed
with Vendor
Vendor Purchasing
Warehouse
Ships parts
And invoices accounting
28
Advantages

❑ Complete visibility into all the important processes, across various

departments of an organization (especially for senior management
personnel).
❑  Advanced e-commerce integration is possible with ERP systems –
most of them can handle web-based order tracking/ processing.

29
❑  ERP systems provide better company-wide visibility and hence enable
better/faster collaboration across all the departments.
❑ ERP systems are more secure as centralized security policies can be applied
to them. All the transactions happening via the ERP systems can be tracked.
❑ ERP systems make it easier for order tracking, inventory tracking, revenue
tracking, sales forecasting and related activities
disadvantages

❑  The cost of ERP Software, planning, customization, configuration,

testing, implementation, etc. is too high.
❑ 2. ERP deployments are highly time-consuming – projects may take 1-3
years (or more) to get completed and fully functional.
❑ The cost savings/payback may not be realized immediately after the ERP
implementation & it is quite difficult to measure the same.

31
❑ There maybe additional indirect costs due to ERP implementation – like
new IT infrastructure, upgrading the WAN links, etc.
❑ ERP implementations are difficult to achieve in decentralized
organizations with disparate business processes and systems.

32
Definition for GIS?

❑ Geographic Information Systems is a computer-based tool that

analyzes, stores, manipulates and visualizes geographic
information, usually in a map

33
❑ A geographic information system (GIS) is a computer-based tool for
mapping and analyzing things that exist and events that happen on earth.

34
❑ Whether siting a new business, finding the best soil for growing
bananas, or figuring out the best route for an emergency vehicle,
local problems also have a geographical component GIS will give
you the power to create maps, integrate information, visualize
scenarios, solve complicated problems

35
❑ A working GIS integrates five key components: hardware, software, data,
people, and methods

36
❑ Hardware
Hardware is the computer on which a GIS operates.
❑ Today, GIS software runs on a wide range of hardware types, from
centralized computer servers to desktop computers used in stand-alone
or networked configurations

37
❑ Software
GIS software provides the functions and tools needed to store, analyze,
and display geographic information. Key software components are
❑ Tools for the input and manipulation of geographic information
❑ A database management system (DBMS)
❑ Tools that support geographic query, analysis, and visualization
❑ A graphical user interface (GUI) for easy access to 

38
❑ Data
Possibly the most important component of a GIS is the data.
❑ Geographic data and related tabular data can be collected in-house or
purchased from a commercial data provider.

39
❑ People
GIS technology is of limited value without the people who manage the
system and develop plans for applying it to real-world problems.
❑ GIS users range from technical specialists who design and maintain the
system to those who use it to help them perform their everyday work

40
❑ Methods
A successful GIS operates according to a well-designed plan and
business rules, which are the models and operating practices unique to
each organization

41
❑ References:
❑ https://www.excitingip.com/2010/advantages-disadvantages-of-erp-ent
erprise-resource-planning-systems
/
❑ https://searcherp.techtarget.com/definition/ERP-enterprise-resource-
❑ planninghttps
://searchcustomerexperience.techtarget.com/definition/CRM-customer-
relationship-management

42