1.0 Introduction. Understanding OB
1.0 Introduction. Understanding OB
BEHAVIOUR AND
DESIGN(OB)
BSMGT 205
LECTURER:MS (MUSIIWA)
COURSE OBJECTIVES
John A Wagner 111 and John R Hollenbeck describe organisational behavior as,
“a field of study that endeavors to understand, explain, predict and change
human behavior as it occurs in the organisational context”.
This definition is based on three important considerations. These are:
Organisational behavior focuses on observable behavior such as talking to co-
workers, running equipment or preparing a report.
It also deals with internal states such as thinking, perceiving, and deciding that
accompany the actions that are taken.
Organisational behavior involves the analysis of how people behave, both as
individuals and as members of groups and organisations.
Organisational behavior also assesses the “behavior” of groups and organisations
per se.
Aspects of OB
People bring to their work organisations their hopes and dreams as well as their fears and frustrations. They
also bring in their different perceptions, attitudes and personalities which are products of their socio-
cultural upbringing and experiences. Management need to understand and predict these differences to
enable them to channel them into positive behaviors which can bring about harmony and enhance
productivity in the organisation.
Organisations are made up of groups of people, individuals who interact with each other in carrying out the
objectives of the organisation.
These interactions are fundamental to the functioning of the organisation and as such it is important to
understand the discipline of organisational behavior
The study of organisational behaviour therefore entails an understanding of
Environmental influences
General economic health of national industry
Opportunity of pollution control legislation
Threat of same legislation
Competition
Shareholders
Culture
Measure of achievement
Repeat business
Customer questionnaires
Budgets (expenditure, cash flow, profit, etc.)
Margin performance
Staff appraisal and general feedback
Free of charge work
PESTEL Analysis
POLITICAL
LEGAL ECONOMIC
ORGANISATIONS
ENVIRONMENTAL SOCIAL
TECHNOLOGICAL
POLITICAL FACTORS
Political parties and alignments at local national and regional trading level
Relations between government and the organisation
Government ownership of industry and attitude to competitors
ECONOMIC FACTORS
Technology implies the use of tools, machines and new science in industry to
make new products or to expand on the existing products
Implications
Identified new research initiatives
New patents and products
Speed of change and adoption of new technology
Level of expenditure on research and development by organisation’s rivals
Legal
Exercise
DISCUSS HOW SUCCESSFUL COMPANIES STRIKE A BALANCE BETWEEN THE
UNWRITTEN NEEDS OF EMPLOYEES WITH THE NEEDS OF THE COMPANY