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Nishat Slides

The document provides an overview of the Nishat Group, a leading business conglomerate in Pakistan. It discusses the group's history, introduction, regions of operations, products and services, marketing strategy, and SWOT analysis. The key points are: 1) Nishat Group was established in 1951 and has expanded to include textiles, cement, banking, power generation and other sectors. 2) It has 28 manufacturing units producing textiles, cement and other goods. 3) The group uses a variety of marketing strategies including target marketing, BCG matrix, and developing its brand portfolio.

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Sakhi Sabir
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819 views

Nishat Slides

The document provides an overview of the Nishat Group, a leading business conglomerate in Pakistan. It discusses the group's history, introduction, regions of operations, products and services, marketing strategy, and SWOT analysis. The key points are: 1) Nishat Group was established in 1951 and has expanded to include textiles, cement, banking, power generation and other sectors. 2) It has 28 manufacturing units producing textiles, cement and other goods. 3) The group uses a variety of marketing strategies including target marketing, BCG matrix, and developing its brand portfolio.

Uploaded by

Sakhi Sabir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 35

“MARKETING”

NISHAT GROUP

Presented By:
Muhammad Hassan Rasheed (17)
Muhammad Abu Hurera Noor(21)
Hassan Qadeer(33)
Arslan Ahmed (28)
Zohaib Javaid(49)
History:

 Established in 1951 and Founded by Muhammad


Yahya.
 Nishat Group is one of the leading business
groups in South East Asia.
 Nishat mills limited was incorporated as a private
limited company in 1959
 Nishat Mills was a partnership company at first
and then converter into a private limited company.
 In 1961, the company got listed in Karachi Stock
Exchange.
 In1989. the company got listed in Lahore Stock
Exchange, and then in 1992, it got lister in
Islamabad Stock Exchange.
Introduction:
 Nishat mills limited a flagship company of Nishat
group ranks among the largest and most successful
textile export of the country.
 The group has strong presence in three most
important business sectors of the region namely
Textiles, Cement and Financial Services
 Overall Nishat has 28 manufacturing unit each
specializing in a specific product range located at
Faisalabad Sheikhupura ferozewala and Lahore
 Nishad has established its on power generator
facilities at all plants location that fulfill the internal
demand as well as generator surplus for supply to
WAPDA .
 Nishat has a very broad base of customers for its product both in and
outside Pakistan.
 The company has long working relationship with top brand of the
word such as J.K.N international
 Nishat mills limited export more than 90% of its product mainly to the
fair is Europe and United state.
 50% off their product export to USA.
 And other 40% too to middle East Russia and France.
 Nishat is a green company and court certified of ISO 9001, IKO-TEX
100 SA 8,000 and city pad.
About Nishat Group
 It was started in 1990 with a spinning mill of only 14400
spindles.
 It is the 4th largest textile company in Pakistan.
 Its yearly spinning production is now 75000 tons of yarn.
 In 2007, the group diversified into the power sector.
 NC Electric was set up in 2014.
 The group founded NC Entertainment in 2015.
ORIGIN OF NISHAT
 Nishat Weaving. (1998)
 Nishat Spinning. (1998)
 Nishat Power Generation. (2007)
 Nishat Home Textiles. (2016)
 MANUFACTURING UNIT Spread out across Faisalabad,
Sheikhupura.
 No of textile farms 600 plus in Pakistan.
Regions of Operations
 They have presences in all major sectors including
textiles, cement, Banking insurance, power
generation, hotel business, Agriculture, dairy and
paper products.
 They Have The Group has strong presences in top 3
sectors of business.

 Textile
 Cement

 Financial Services
TEXTILE
Machines and Spinning
• The Company had 247,968 spindles
• The Company had 4749 machines
installed.
D.G khan cement Company limited

 A Unit of Nishat Group, largest cement


manufacturing unit of Pakistan.
 Production Capacity 14000 tons clinker per

day.
 Preferred both locally and internationally.
 New Cement productIon setup 6700 clinker

near kalar kahar.


Financial Services (Banks)
Muslim Commercial bank(MCB) is one of the leading
banks.

 MCB HAS MORE THAN 1400 BRANCHES COUNTRYWIDE IS THE


LARGEST BANK OF PAKISTAN.
 They are operating internationally.
 They is one of the most profitable Bank of nation.
Vision Statement :
 Company is fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan .
 To transform the Company into a modern and dynamic power

generating Company ,yarn, processed cloth and


manufacturing finished products .
 Company wants to become the leader in specific industry with

latest technology , highly professionals.


Mission statement
 Provide quality products to customers.
 Explore new markets to promote / expand sales of the

company .
 Good governance / dynamic team
 Achieve optimum prices of company products .
 Sustainable and equitable growth of the company .
Operating in social activities

Saleem Memorial Trust Hospital Lahore


 Free hospital for employees and public.

Donations given in 2019 are


 2,992,457 to Mian Muhammad Yahya Trust.
 15,000,00 to Fatimid Foundation.
Nishat Hospital
 Free treatment for poor or needy
people.
 Nominal fee for employees or

their families.
 Approx. 80 patients are treated

daily.

Environmental Protection
Safety & Health
Conscious
Marketing Strategy
Target Marketing and Segmentation

The Nishat group is targeting the market of industry by


geographic, demographic, psychographic and behavioral.
BCG Matrics
MARKETING MIX
4p’s
PRODUCTS & SERVICES
Few Names are listed here
 Nishat Textile
 Nishat Dyeing & Finishing
 Nishat Apparel
 Nishat Dairy
 Nishat Mall (Emporium)
 Financial Institutions (Banks) MCB
 Adam Jee Insurance
 Lahore Aviation
 D.G Cement
Bag & Clutches , Footwear , Jewelry
Occasionally Promotions

They also offer annual, seasonal, off season and special day(Mother Day,
Valentine’s day) promotion and also offer mega sale on their anniversary .
BRAND DEVELOPMENT
Brand Development
Brand Extension Line Extension
 Nishat Textile  Garments
 Cement  Footwear
 MCB
 Bag & Clutches
 Nishat Dairy
 Jewelry
 Lalpir Solar Power 
 Adamjee Life Assurance  Dairy Products

 Stitching Units
Brand Development
Multi Branding New brand
 Nishat Linen  Hyundai
 Adamjee Insurance  Emporium Mall
 Dairy products  Nishat Hotels
 Cement  Nishat Restaurants
 Nishat Apartments
CUSTOMER RELATIONSHIP & CAPTURING
CUSTOMER VALUE
COMPETITOR’s
Textile competitor’s Cement Banks
 Sapphire Lucky cement HBL
 Gul Ahmed Maple leaf UBL
 Sitara Attock cement NBP
 Chenab Ltd Kohat cement ABL
PEST ANAYLSIS
SWOT ANALYSIS
SWOT ANALYSIS
Strengths Weaknesses
 High cost of production
 Strong security system  Centralized decision making
 Small international share
 Latest mechanized machinery
 Less promotional activities
 Lack of benefit and reward for
 Adequate financial resources employees
 Competitive advantage
 Own power generation plant
 Professional management
 High quality standard
SWOT ANALSIS
Opportunities  Threats
 Latest technology  Political instability
 New market segments
 Change of GOVT policies
 Existing production capacity
 Economic downturn
 Emerging competition
 Population growth rate  Increase taxes
 External relations  Intense price competition
 New styles and demands
 Dynamic team.

They all are working together to achieve optimum prices


and quality in their work so that they can prosper in their
work field.

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