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Locker Case

The document discusses the strengths, weaknesses, opportunities, and threats of a safe deposit locker service. The service has better safety standards than RBI guidelines, offers more locker facilities and variety of sizes. However, it suffers from low income, high hiring charges, no customer segmentation, and poor marketing. Opportunities exist to target teachers and foreign students by lowering prices and offering promotions. Threats include customer loyalty to banks and high competition.

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tanima
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50 views

Locker Case

The document discusses the strengths, weaknesses, opportunities, and threats of a safe deposit locker service. The service has better safety standards than RBI guidelines, offers more locker facilities and variety of sizes. However, it suffers from low income, high hiring charges, no customer segmentation, and poor marketing. Opportunities exist to target teachers and foreign students by lowering prices and offering promotions. Threats include customer loyalty to banks and high competition.

Uploaded by

tanima
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SAFE DEPOSIT

LOCKER SERVICE
IN KCBL
WORKING GROUP – I1
Safety standards are better than RBI
guidelines

More facilities in locker room (Ladder +


Chair + Mirror + 4 Lighting Points)
STRENG More variety in types of locker (5 sizes)
THS
Superior design and ambience

Centrally Located
Low income from the service

Higher hiring charges

WEAKNE No segmentation
SSES
Poor marketing and promotional
strategies

Low Popularity
Targeting the teaching staff
and the foreign students

OPPORTUN Lowering the hiring charges


ITIES

Attract customers through


special offers
Customer dependency
on older nationalized
banks
THREATS
Excessive Supply of
in the Market
STRENGTHS WEAKNESSES
Safety standards are better than RBI Safety standards are better than RBI
guidelines guidelines
More facilities in locker room More facilities in locker room
More variety in types of locker More variety in types of locker
Superior design and ambience Superior design and ambience
Centrally Located SWOT Centrally Located
KEY PROBLEMS AND
SOLUTIONS
POOR MARKETING AND
PROMOTIONAL STRATEGIES
 Proper segmentation resulting in effective targeting of the most attractive segments, namely,
teaching staff and local middle class.
 Increased expenditure in advertisements.
 Instead of using a single local newspaper for advertising they can use different local
newspapers to target more audience.
 Increasing channels of promotion.
HIRING CHARGES
 Current occupancy rate is 40%. Decreasing hiring charges to match the competitors,
occupancy rate might increase.
 Creating a separate pricing plan for foreign students by reducing the security deposit.

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