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Arunava Dhar Employee Id: Cd1995

The first email was sent in 1971, and the first email marketing blast was in 1978 by Gary Thuerk, resulting in $13 million in sales. Hotmail launched free email in 1996, opening a direct line to millions and sparking the explosion of email marketing. Currently valued at $7.5 billion, the email marketing industry is expected to reach $19 billion by 2027, growing at an average of 14.5% annually. The main types of email marketing are transactional, direct, and mobile emails, while common campaigns include welcome, promotional, seasonal, triggered, post-purchase, and re-engagement emails.

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93 views10 pages

Arunava Dhar Employee Id: Cd1995

The first email was sent in 1971, and the first email marketing blast was in 1978 by Gary Thuerk, resulting in $13 million in sales. Hotmail launched free email in 1996, opening a direct line to millions and sparking the explosion of email marketing. Currently valued at $7.5 billion, the email marketing industry is expected to reach $19 billion by 2027, growing at an average of 14.5% annually. The main types of email marketing are transactional, direct, and mobile emails, while common campaigns include welcome, promotional, seasonal, triggered, post-purchase, and re-engagement emails.

Uploaded by

Arunava Dhar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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by

ARUNAVA DHAR
EMPLOYEE ID: CD1995
Origin of Email Marketing

 The first electronic mail was sent in 1971 by Ray Tomlinson


 The first email marketing blast was sent in 1978. The sender was a man named Gary
Thuerk who worked for Digital Equipment Corp. His email blast was sent to 400
recipients as a promotion for his company's computers, and it actually resulted in $13
million in sales.
 Hotmail sparked the explosion of email marketing When the internet went live in 1991,
email was primarily used by universities or for corporate communications. The general
public saw it as a novelty and still too expensive for everyday use.
 On July 4, 1996, Hotmail launched the first free web-based email service. In doing so, they
opened up a direct line of communication to potentially 20 million American internet
users. Marketers saw the opportunity and jumped in head first.
Industry overview

 The current size of the Email marketing industry is about 7.5 Billion Dollars
 Its expected size in 2027 is about 19 billion dollars
 Average growth rate expected to be around14.5% CAGR
 Asia Pacific is a very potential market and they are going to make a notable contribution
towards overall market earnings
 Main industries which are mostly benefited are retail, IT, E-commerce, telecom, Travel and
leisure, Print/ publishing and BFSI
Types of Email Marketing
Email marketing can be carried out through different types of emails:

 Transactional emails: Transactional email is a type of automated email between a sender


and a recipient. It differs from marketing email in that transactional email is triggered by
events, interactions, or preferences within a service or application rather than by a
company’s marketing campaign.
 Direct emails: Direct email marketing is a method of email marketing where email
campaigns are sent directly to prospects. This marketing approach is aimed not only on
selling goods and services but also on improving relationships with your customers.
 Mobile email marketing: Email marketing now develops large amounts of traffic through
smartphones and tablets. Marketers are researching ways to capture the attention of users,
in both span and volume. This is because the rate of delivery still relatively low due to
strengthened filters and also because certain users have multiple email accounts that serve
unique purposes.
Types of Email Marketing Campaigns

 The welcome email series: Introduce and familiarize with the target
 The standard promotional campaign: to provoke curiosity and to increase awareness
 The seasonal campaigns: to educate the customers about the seasonal benefits
 Triggered email series: User’s action triggers a series of targeted and relevant emails
 The post-purchase drip: Aim is not to sell but to provide post-purchase information
 The connect-via-social campaign: email campaign seeking to engage people in their social newsfeed
 The newsletter: to keep the customers in the product or service loop through information
 The re-engagement Campaign: series of emails sent to inactive subscribers
 The abandoned cart series: Basically provides some kind of discount to attract the customer to finish their
purchase
How to Improve Email Marketing

 Repeat successful Email marketing Campaigns


 Provide Value of content in Emails
 Usage of White space for Email for Pics/ Animations/ Logos/ Emoji's and
Background
 Landing Page link links must be present in emails
Current Market Leaders
Organisation Name No of Domains Market share %
Mail Chimp 1056189 69.12
 Mail Chimp Constant Contact 94611 6.19
 Constant Contact Mail Jet 34924 2.29
Content Monitor 33747 2.21
 MailJet
Aweber 31877 2.09
 Content Monitir Others 276064 18.1
 Aweber

No of Domains

Mail Chimp Constant Contact


18%

2%
2% Mail Jet Content Monitor
2%
6%

69%
Aweber Others
Future of Email Marketing

 Hyper-targeted email will become the norm


 Trigger-based campaigns enable targeting like never before
 Email templates will finally offer limitless control
 Marketers will deliver insanely personal experiences
 Interactive emails will elevate brand experiences
 Animation will drive epic email engagement
 Email campaigns will predict the content you want
 Automation and email are coming together for the do-it-yourself marketer
References

 https://en.wikipedia.org/wiki/Email_marketing
 https://www.campaignmonitor.com/blog/email-marketing/2020/03/email-marketing-
future/
 https://www.zionmarketresearch.com/report/email-marketing-market#:~:text=The
%20global%20Email%20Marketing%20market,19.9%25%20over
%202020%2D2026.
 https://www.maropost.com/9-types-of-email-marketing-campaigns-you-should-be-
using/
Thank You

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