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PESTLE Analysis Template: Want More Tools and Templates? Visit

A PESTLE analysis is a marketing tool used to analyze external influences on a potential product prior to launch. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental factors. It gives an overall picture of the environment in which a new product will be introduced to help with planning. The template lists issues to consider under each factor, such as laws and regulations (Legal), technology developments (Technological), and environmental determinants (Environmental).

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159 views

PESTLE Analysis Template: Want More Tools and Templates? Visit

A PESTLE analysis is a marketing tool used to analyze external influences on a potential product prior to launch. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental factors. It gives an overall picture of the environment in which a new product will be introduced to help with planning. The template lists issues to consider under each factor, such as laws and regulations (Legal), technology developments (Technological), and environmental determinants (Environmental).

Uploaded by

heleema
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PESTLE Analysis Template

A PESTLE Analysis is a Marketing Tool used to analyze the outside influences on a potential product, project or service prior to launching it.
PESTLE is an acronym, an extension of a PEST Analysis, which stands for Political, Economic, Social, Technological, Legal and Environmental
factors. When completed, it gives an overall picture of the environment in which a new product or service will be introduced in order to
help with planning and decision-making.
• Political - List issues related to tax, trade, and employment law, regulations and overall stability, all of which are likely to impact
your business’ activities.
• Economic - List factors such as inflation, growth, interest rates, and the unemployment rate.
• Social - List issues such as culture, education, and demographics can influence the viability and development of your products and
services.
• Technological - Technological development, internet use and government-sponsored research and development must also be
examined in terms of any potential barriers or advantages for the business.
• Legal- List factors that impact current and future legal regulatory requirements of a product, these factors can include laws around
consumer protection, labor, health, safety, taxes and trade regulation in the individual countries where the product will be sold.
• Environmental- Include all those that influence or are determined by the surrounding environment. This aspect is most important
for industries such as tourism, farming and agriculture.

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PESTLE Analysis Template
List issues related to tax, trade, and

P Political employment law, regulations and overall


stability, all of which are likely to impact your
business’ activities.

E Economic List factors such as inflation, growth, interest


rates, and the unemployment rate.

S Social
List issues such as culture, education, and
demographics can influence the viability and
development of your products and services.

List any technological developments, internet

T Technological
use and government-sponsored research and
development that should be examined in
terms of any potential barriers or advantages
for the business.

List factors that impact current and future


legal regulatory requirements of a product.

L Legal These factors can include laws around


consumer protection, labor, health, safety,
taxes and trade regulation in the individual
countries where the product will be sold.

Include all factors that influence or are

E Environmental determined by the surrounding environment.


This aspect is most important for industries
such as tourism, farming and agriculture

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