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Business Model

This document discusses new and emerging business models enabled by technology trends. It covers models like the long tail model used by Amazon to sell more niche products, the freemium model of giving a basic service away for free and charging for premium upgrades, and the use of virtual goods. It also mentions how companies can involve customers to improve the value proposition through their activities. The document examines these models and how they create new opportunities for partnering in business.

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Ira Cervo
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33 views39 pages

Business Model

This document discusses new and emerging business models enabled by technology trends. It covers models like the long tail model used by Amazon to sell more niche products, the freemium model of giving a basic service away for free and charging for premium upgrades, and the use of virtual goods. It also mentions how companies can involve customers to improve the value proposition through their activities. The document examines these models and how they create new opportunities for partnering in business.

Uploaded by

Ira Cervo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Models

What’s new?

Dave Mawhinney
Donald H. Jones Center for Entrepreneurship
Managing Director, Open Field Entrepreneurs Fund
October 10, 2011
Game Changers in
your Generation?

World Open Source LAMP Cloud


Wide Software Stack Computing
Web
The Long Tail

What Business Models


were Enabled?
"We sold more books today that
didn't sell at all yesterday than we
sold today of all the books that did
sell yesterday.“
Josh Petersen, Amazon Employee explaining the long tail to a colleague
that did not get it
"Netflix members love watching instantly, but we've come to
recognize there is still a very large continuing demand for DVDs by
mail," said Andy Rendich, Netflix Chief Service and Operations
Officer. "By better reflecting the underlying costs and offering our
lowest prices ever for unlimited DVD, we hope to provide a great
value to our current and future DVD-by-mail members."

Verdict? 15.71% Love it 84.29% Hate it


Source: Huffington Post
“Give your service away for free, possibly ad supported but maybe not,
acquire a lot of customers very efficiently through word of mouth, referral
networks, organic search marketing, etc., then offer premium priced value
added services or an enhanced version of your service to your customer
base.” Fred Wilson, Union Square Ventures
Freemium
Services
Virtual Goods?!?
Shout-out for Non-Tech
Innovative Business Model

Co-opted Customer to Provide Key Activities


to Improve the Value Proposition
New Models for Partnering
Business Models
What’s new?

Dave Mawhinney
Donald H. Jones Center for Entrepreneurship
Managing Director, Open Field Entrepreneurs Fund
October 10, 2011

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