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Search Engine Optimization (SEO) : (Day One)

The document discusses search engine optimization (SEO) and provides tips and best practices for effective SEO. It defines SEO and explains why it is important. The document outlines the difference between SEO and SEM (paid search), and dispels common SEO myths. It provides recommendations on how to approach SEO the right way and avoid poor practices that could hurt rankings.

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Vilijam Dodevski
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115 views16 pages

Search Engine Optimization (SEO) : (Day One)

The document discusses search engine optimization (SEO) and provides tips and best practices for effective SEO. It defines SEO and explains why it is important. The document outlines the difference between SEO and SEM (paid search), and dispels common SEO myths. It provides recommendations on how to approach SEO the right way and avoid poor practices that could hurt rankings.

Uploaded by

Vilijam Dodevski
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Search Engine Optimization (SEO)

(day one)
КОЈ СМЕ? ШТО СМЕ?
ЗАШТО СМЕ ТУКА?
Што ќе правиме денес?
• Ќе дефинираме што е SEO и зашто ни треба (или
кога не ни треба)?
• Како SEO (не CEO ) е најефикасно
• Што да правиме а, што да избегнуваме!
• Како ќе научиме SEO во Brainster или т.н. Biljana’s
SEO Action Plan® 
• Домашна
Што е SEO?
(на долгичко објаснето)

Добро осмислен и организиран сет на активности кои


на вашиот вебсајт ќе му изградат највисок авторитет на
одредена тема и/или во одредена георграфска
територија и/или меѓу специфична публика, со цел да се
оствари највисоко природно (органско) позиционирање
на истиот на одреден (или сите) search engines.
Guess Who Rules?
Google Through History
SEO Vs. SEM
SEO SEM
• Organic • Paid
• Long term results • Instant visibility
• Long term benefits – even • When money stops –
after the investment is everything stops
finished. • Positions are depend and on
• Increased trust and money and your PPC
credibility specialist’s skills
SEO Tip #1: Do it well!
• Search Engines are SMART! Don’t get Smart
on them! So:
– No Tricks
– No Hacks
– No Black Hats
– No Instant Results
SEO Myth #1
(Google is resourceful)
“I must submit my site to Google”
No need for this. Google WILL find it!
SEO Myth #2
“Rank on Google #1 for $99”
Complete non-sense. Only completely illiterate
people can believe this!
SEO Myth #3
“Get 1000 backlinks for $50” – yeah right!
These days: Less is More, Quality over Quantity
And Some More SEO Myths
• “My homepage needs a lot of content.” -
NOPE
• “It’s all about keywords stuffing” – not any
more
• “let’s call Google, they’ll tell us what to do” –
not really (или на МКД: ќе ти кажат да го
праиш округло па на ќоше)
Red Zone - “Never Do”s
• Don’t Spam (on social, on forums) – it’s a
waste of time and energy and it can get you
penalized.
• Don’t do keywords stuffing – no point to it any
more.
Put on your White Hat!
• Follow Search Engines Guidelines!
• Focus on the user experience and
guide the user towards your final business
goals.
• Integrate the SEO within the overall
Marketing Strategy – team work is always better.
• Write unique and useful content people (not search engines) will like
and share.
• Focus on building authority, help the marketer’s build up the brand –
it’s a win-win situation.
• Test, recognizing winning tactics and implement (stolen from
traditional marketing)
SEO Action Plan
• Business (Client’s )Requirements – talk to your
client!
• Analysis – analyze existing website(if any),
keywords, competition, media to be used
• Strategy – create your strategy and plan of
activities (one time activities and preps,
monthly activities, results revision period)
• Execution – start working, report regularly !
HomeWork
• Think about yours or our client’s business goals
and how can SEO help. This is the starting point
to all further analysis.
• Send your thoughts to
[email protected]
• I’ll read and some of your ideas maybe discussed
on the next class.
• If you have questions, you know where to find
me

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