LESSON 1

INT RO DUCTI O N TO MEDI A AND

INFORMAT I ON LIT ERACY
At the end of the lesson, you will be able to:
• describe how communication is affected by media
and information;
• identify the similarities and differences of media
literacy, information literacy, and technology literacy;
• editorialize the value of being a media and
information literate individual; and
• identify characteristics/describes a responsible user
and competent producer of media and information
My Daily Media Log
Media or Information Provider Hours in a Day

YouTube   1. Which media provider

did you spend the most
Facebook, Twitter, and/or
Instagram
  time?
2. What roles does media
Television/Radio   play in your life?
(leisure, learning, etc.)
Books  

Others  
The Low-tech Future

We are living in the 21st Century, where people

are dependent on technology. Now, imagine
waking up one day to find no Internet, libraries,
and cell phones. Newspapers, magazines, radio
stations, and TV channels have also disappeared.
Consider the following questions:
The Low-tech Future
1. How would you be informed of anything now?
2. What ways would you have to communicate with one
another?
3. How would you share information and communicate
news and events?
4. What would happen with the decisions you usually
make?
5. How would it affect the way you live?
True or False
1. Media are full of negative effects that people need to
stop using them.
2. Being media literate pertains to limiting the use of any
kind of media.
3. Familiarizing with the internet is enough to be media
literate.
4. Media and information literacy is synonymous to
critical thinking.
5. Critical thinking is important when consuming media.
 Media,
Information
and Literacy
Media, Information, and Literacy
According to United Nations Education, Scientific,
and Cultural Organization (UNESCO), media and
information literacy (MIL) recognizes the primary
role of information and media in people’s
everyday lives. The term is a product of two
previously separate fields – media and information.
Media, Information, and Literacy
Media refers to the physical objects used to
communicate with, or the mass communication through
physical objects such as radio, television, computers, film,
etc. They serve as channels which people use to send/or
receive information.
Media, Information, and Literacy
Information, on the other
hand, is a broad term that
covers processed data,
knowledge derived from
study, experience, instruction,
signals, or symbols.
Media, Information, and Literacy
Literacy is the ability to identify, understand,
interpret, create, communicate and compute, using
printed and written materials associated with varying
contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider society.
 Media
Literacy
Media Literacy
Media literacy is the ability to
access, analyze, evaluate, and create
media in a variety of forms. It aims
to empower citizens by providing
them with the competencies
(knowledge and skills) necessary to
engage with traditional media and
new technologies.
Importance of Media Literacy
• It promotes the application of critical thinking
skills to a wide range of issues.

• It enables a person to discern what information

is factual, truthful, and objective through critical
thinking.
Importance of Media Literacy
• It enables a person to understand the
significant role of the media in the society.

• It enables a person to become competent in

processing and assessing the form of media
one uses
Importance of Media Literacy
• It enables a person to think independently and
make his or her own opinion instead of relying
on what the media dictates.

• It helps one become well informed using the

different forms of mass media simultaneously.
Importance of Media Literacy
• It teaches a person how to create useful
and effective forms of media by himself or
herself.
Information
Literacy
Information Literacy
Information literacy is the
ability to recognize when
information is needed, and
to locate, evaluate, and
effectively communicate
information in its various
formats.
Importance of Information Literacy
• It enables a person distinguish which
among the sources of information are
relevant.

• It allows a person to discover where to get

the information.
Importance of Information Literacy

• It enables a person to organize and classify

the different forms of media which can be
used to secure relevant and substantial
information.
Importance of Information Literacy
• It aids students in developing effective
research skills essential in enriching their
knowledge and enhancing their
comprehension.

• It enables a person to utilize essential

information to expand his or her knowledge.
Technology
Literacy
 Technology Literacy
Technology literacy is the ability
of an individual, either working
independently or with others, to
responsibly, appropriately, and
effectively use technological tools.
Using these tools an individual can
access, manage, integrate,
evaluate, create and communicate
information.
Importance of Technology Literacy
• It enables one to communicate, access,
collect, manage, integrate, and evaluate
information using technological tools.

• It enables a person to use technology to meet

personal needs, interests, and learning style.
Importance of Technology Literacy
• It enables a person to recognize the
pervasiveness of technology in everyday life,
and its risks and benefits.

• It promotes the responsible use of

technology in interacting with other people in
the society.
 Media and
Information
Literacy
Media and Information Literacy
• Media and information literacy refer to the
essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as
develop critical thinking and life-long learning
skills to socialize and become active citizens.
 Media,
Information, and
Technology
Literacy
Media, Information, and Technology Literacy
• Media literacy, information literacy, and technology
literacy are interrelated as they all play an important
role in the student’s learning process. Without
information, and individual cannot learn about
something. Media and technology are useful tools
in conveying the information effectively. These two
enable an individual to expand his knowledge and
enhance his methods of learning.
Despite the differences, media, information, and
technology literacy are after the right consumption
of information through effective media use and
technological means for the benefit of the
consumers.