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Introduction To E-Business and E-Commerce

The document provides an introduction to e-business and e-commerce. It discusses the technological building blocks of e-commerce including the Internet, World Wide Web, and mobile platforms. It then outlines unique features of e-commerce technology such as ubiquity, global reach, universal standards, information richness, interactivity, information density, personalization/customization, and social technology. Major trends in e-commerce are also summarized such as growth in all forms of e-commerce and increased importance of mobile platforms and social interaction.

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Md Rakib Hosen
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37 views

Introduction To E-Business and E-Commerce

The document provides an introduction to e-business and e-commerce. It discusses the technological building blocks of e-commerce including the Internet, World Wide Web, and mobile platforms. It then outlines unique features of e-commerce technology such as ubiquity, global reach, universal standards, information richness, interactivity, information density, personalization/customization, and social technology. Major trends in e-commerce are also summarized such as growth in all forms of e-commerce and increased importance of mobile platforms and social interaction.

Uploaded by

Md Rakib Hosen
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to

e-business and e-commerce


Technological Building Blocks Underlying E-commerce: The
Internet, Web, And Mobile Platform

 Internet: worldwide network of computer networks built on


common standards.
 World Wide Web (the Web): an information system running on
Internet infrastructure that provides access to billions of web
pages. The Web provides access to billions of web pages indexed by
Google and other search engines. These pages are created in a
language called HTML (HyperText Markup Language). HTML pages
can contain text, graphics, animations, and other objects. The
Internet prior to the Web was primarily used for text
communications, file transfers, and remote computing.
Continue…

 Mobile Platform: provides the ability to access the


Internet from a variety of mobile devices such as
smartphones, tablets, and other ultra lightweight laptop
computers.
Unique Features of E-commerce Technology (1
of 2)
1. Ubiquity
2. Global reach
3. Universal standards
4. Information richness
Unique Features of E-commerce Technology (2
of 2)
5. Interactivity
6. Information density
7. Personalization/customization
8. Social technology
Unique features of e-commerce
 Ubiquity—
 E-commerce technology is available everywhere: at work, at
home, and elsewhere via mobile devices, anytime.
 Marketplace: physical place you visit in order to transact
 Marketspace: marketplace extended beyond traditional
boundaries and removed from a temporal and geographic
location
 Global reach—
 The technology reaches across national boundaries, around
the earth.
UNIQUE FEATURES OF E-COMMERCE
 Universal standards—
 There is one set of technology standards. the technical standards
for conducting e-commerce, are universal standards—they are
shared by all nations around the world.
 In contrast, most traditional commerce technologies differ from
one nation to the next. For instance, television and radio standards
differ around the world, as does cell phone technology.
 Richness—
 Video, audio, and text messages are integrated into a single
marketing message.
UNIQUE FEATURES OF E-COMMERCE
 Interactivity-
 E-commerce technology that allows for two-way communication
between merchant and consumer.
 Traditional television or radio, for instance, cannot ask viewers
questions or enter into conversations with them, or request that
customer information be entered into a form.
 Interactivity allows an online merchant to engage a consumer in
ways similar to a face-to-face experience. Comment features,
community forums, and social networks with social sharing
functionality such as Like and Share buttons all enable consumers to
actively interact with merchants and other users.
UNIQUE FEATURES OF E-COMMERCE
 Information Density-
 The total amount and quality of information available to all market
participants.
 Personalization and Customization-
 E-commerce technologies permit personalization: merchants can target
their marketing messages to specific individuals by adjusting the message
to a person’s name, interests, and past purchases. The technology also
permits customization—changing the delivered product or service based
on a user’s preferences or prior behavior.
 Social technology: User content generation and social network
technologies.
Major Trends in E-commerce

 Business trends include:


 All forms of e-commerce show very strong growth
 Technology trends include:
 Mobile platform has made mobile e-commerce reality
 Societal trends include:
 Increased online social interaction and sharing
E-commerce: A Brief History (1 of 4)

 Precursors
 Order entry systems
 Electronic Data Interchange (EDI) standards
E-commerce: A Brief History (2 of 4)

 1995–2000: Invention
 Sale of simple retail goods
 Limited bandwidth and media
E-commerce: A Brief History (3 of 4)

 2001–2006: Consolidation
 Emphasis on business-driven approach
 Traditional large firms expand presence
 More complex products and services sold
 Growth of search engine advertising
 Business Web presences expand
E-commerce: A Brief History (4 of 4)

 2007–Present: Reinvention
 Rapid growth of:
 Web 2.0, including online social networks
 Mobile platform
 Local commerce

 Entertainment content develops as source of revenues


 Transformation of marketing
Understanding E-commerce: Organizing
Themes
 Technology:
 Development and mastery of digital computing and communications
technology
 Business:
 New technologies present businesses with new ways of organizing
production and transacting business
 Society:
 Intellectual property, individual privacy, public welfare policy
Understanding E-commerce: Organizing
Themes
 A multidisciplinary approach is necessary in order to understand e-
commerce because no single academic discipline covers all facets of
the e-commerce phenomenon.
 E-com­merce is primarily a technologically driven occurrence,
including information technologies developed over the past fifty
years, with the Internet and the Web at the core.
 To understand e-commerce, one must understand some basic business
concepts such as: industry structures, business models, firm and
industry value chains, and consumer behavior.
Academic Disciplines Concerned with
Technology
 Technical
 Computer science, management science, information
systems
 Behavioral
 Information systems research, economics, marketing,
management, finance/accounting, sociology

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