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Communication

The document discusses the key components and principles of the communication process. It defines communication as the transmission of a message from a sender to a receiver. The main components are the sender, message, channel, receiver, and feedback. It describes the elements of communication including the communicator (sender), message, channels, treatment of the message, audience, and audience response. It also discusses different types of communication including verbal (oral and written) and nonverbal communication. Finally, it outlines several principles of effective communication and common barriers to communication.

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satwik bisarya
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32 views

Communication

The document discusses the key components and principles of the communication process. It defines communication as the transmission of a message from a sender to a receiver. The main components are the sender, message, channel, receiver, and feedback. It describes the elements of communication including the communicator (sender), message, channels, treatment of the message, audience, and audience response. It also discusses different types of communication including verbal (oral and written) and nonverbal communication. Finally, it outlines several principles of effective communication and common barriers to communication.

Uploaded by

satwik bisarya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication Process

What is communication process?

“Transmission of a message from a sender to a


receiver in an understandable manner.”
Components of Communication
1. Sender 2. Message

3. Chanel

4. Receiver 4. Feedback
Elements of Communication

The Communicator

 This is the person who starts the process of communication

in operation.

 He is the source or originator of messages.

 He is the sender of messages.


Qualities of a good communicator

The Communicator Knows –


1) The specifically defined objectives.
2) The needs, interests, abilities etc. of the audience.
3) The content, validity, usefulness and importance of
the message
4) The channels that will reach the audience and their
usefulness
5) The tactics of organizing and treating the message
6) His/her professional abilities and limitations.
Qualities of a good communicator

The communicator is interested in –


1. The intended audience and their welfare
2. The specific message and its effects in helping the
people
3. The entirety of communication process
4. The proper use and limitation of communication
channels.
Qualities of a good communicator

The communicator is interested in –


1. The intended audience and their welfare
2. The specific message and its effects in helping the
people
3. The entirety of communication process
4. The proper use and limitation of communication
channels.
Message or content

A message is the information communicator wishes his


audience to receive, understand, accept and act upon.
Features of a good message
A good message must be -
 In line with the objectives to be attained.
 Clearly understandable by the audience
 Specific in terms of audience and locale
 Accurate so as to be scientifically sound, factual and current
in nature.
 Appropriate to the channel selected.
Channels of Communication

The sender and the receiver of messages must be connected or


'tuned' with each other. For this purpose, channels of
communication are necessary. They are the physical bridges
between the sender and the receiver of messages the avenues
between a communicator and an audience on which messages
travel to and flow.
Treatment of Messages

Treatment has to do with the way a message is handled to


get the information across to an audience. It relates to the
technique, or details of procedure, or manner of
performance, essential to expertness in presenting
messages. Hence, treatment deals with the design of
methods for presenting messages. Designing the methods
for treating messages does not relate to formulation of the
message or to the selection of channels, but to the
technique employed for presentation within the situation
provided by a message and a channel.
The Audience

An audience is the intended receiver of message. It is the


consumer of messages. It is the intended respondent in
message sending, and is assumed to be in a position to gain
economically, socially or in other ways by responding to the
message in particular ways. In good communication the
communicator already identifies the audience aims.
The following are some of the issues to clarify the nature of
audience:
1. Communication channels established by the social
organization.
2. The system of values held by the audience-what they
think is important.
3. Forces influencing group conformity-custom, tradition
etc.
4. Individual personality factors-susceptibility to change etc.
5. Native and acquired abilities.
6. Educational, economic and social levels.
7. How the audience views the situation.
Audience Response

This is the terminating element in communication applied to


rural development programmes. Response by an audience to
messages received is in the form of some kind of action of
some degree, mentally or physically. Action, therefore,
should be viewed as a product, not as a process; it should be
dealt with as an end, not as a means. Consequently, the five
elements hither to analyzed viz., communicator, message,
channel, treatment and audience are intended to be viewed
as an organized scheme (means) for attaining the desired
action (end) on the part of an intended audience.
Types of Communication

•People communicate with each other in a number of ways that


depend upon the message and its context in which it is being sent.
Choice of communication channel and your style of communicating
also affect communication. So, there are a variety of types of
communication.

•Types of communication based on the communication channels


used are:
1.Verbal Communication
2.Nonverbal Communication
Verbal Communication
• Verbal communication refers to the form of communication in which message is transmitted
verbally; communication is done by word of mouth and a piece of writing. Objective of every
communication is to have people understand what we are trying to convey. In verbal
communication remember the acronym KISS(keep it short and simple).

• Verbal Communication is further divided into:


1. Oral Communication
2. Written Communication

1. Oral Communication
In oral communication, Spoken words are used. It
includes face-to-face conversations, speech, radio etc.

2. Written Communication
In written communication, written signs or symbols are
used to communicate. A written message may be printed
or hand written.
Non Verbal Communication
• Nonverbal communication is the sending or receiving of wordless messages.
We can say that communication other than oral and written, such
as gesture, body language, posture, tone of voice or facial
expressions, is called nonverbal communication. Nonverbal
communication is all about the body language of speaker.

• Nonverbal communication has the following three


elements:

1. Appearance
Speaker: clothing, hairstyle, neatness, use of
cosmetics.
Surrounding: room size, lighting, decorations,
furnishings
2. Body Language
facial expressions, gestures, postures
3. Sounds
Voice Tone, Volume, Speech rate
Principles of Effective Communication

1. Principle of clarity.
2. Principle of Objective
3. Principle of understanding the
receiver
4. Principle of consistency
5. Principle of completeness
6. Principle of Feedback
7. Principle of time
Barriers in Communication
• Communicating is straightforward. What
makes it complex, difficult, and frustrating are
the barriers we put in the way.

• Top Barriers :

• EXPECTATIONS • CONFLICT AVOIDANCE


• AVOIDANCE (CHAOS)
• FIXING • EXCLUSION
• SCAPEGOATING • BOUNDARY OR
• PROBING BARRIER
• SPEAKING IN CODE • Information overload
• CONTROL • Trust and credibility
• BLAMING • Time
• Emotions
• Message congruency

Objective : thoughts and goals


Subjective : feelings
7 C’s of Communication
References
• http://www.mbaknol.com/business-communication/principles-of-effective-communication/
• http://businesscasestudies.co.uk/building-societies-association/the-importance-of-effective-
communication/the-communication-process.html#ixzz2FnJbjNxZ
•
• http://www.mindtools.com/CommSkll/CommunicationIntro.htm
•
• http://www.enotes.com/business/q-and-a/understand-why-communication-important-work-
220459
•
• http://www.forbes.com/sites/mikemyatt/2012/04/04/10-communication-secrets-of-great-
leaders/
• http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Relationships_and_communic
ation
That’s All
Thanks For Your
Concentration

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