AN EMPIRICAL STUDY ON THE INVESTMENT
BEHAVIOR AND INVESTMENT DECISION MAKING
RELATED TO THE FINANCIAL SITUATION OF
WOMEN INVESTORS WITH SPECIAL REFERENCE
TO SELECTED CITIES IN TAMIL NADU
By: Dr. V. Ramanujam & G.Ramkumar
Name: Bernales, Elizabeth
Brona, Jasmin
Jimenez, Ericka
Lopez, Ellaine
Roxas, Nacel
Salvador, Mary Joie
Valdez, Kristine
Yrigan, Benjamin
Section: BAFM21S1
COLLEGE OF BUSINESS EDUCATION
INTENDED LEARNING OUTCOMES
1. To examine the investment behavior and
investment decision making.
2. To know about the investment decision making
and the attitude of the women in stock market
investment.
3. Evaluating the investment knowledge along with
the socio economic and demographic profile.
COLLEGE OF BUSINESS EDUCATION
AN EMPIRICAL STUDY ON THE
INVESTMENT BEHAVIOR AND
INVESTMENT DECISION MAKING
RELATED TO THE FINANCIAL
SITUATION OF WOMEN INVESTORS
WITH SPECIAL REFERENCE TO
SELECTED CITIES IN TAMIL NADU
Dr. V. Ramanujam &
G.Ramkumar
COLLEGE OF BUSINESS EDUCATION
KEYWORDS
1. Investment Behavior- are defined as how the investors
judge, predict, analyze and review the procedures for decision
making, which includes investment psychology, information
gathering, defining and understanding, research and analysis.
(Slovic, 1972; Alfredo and Vicente, 2010)
2. Investment Decision- is a baffling phenomenon. The
common analytical methods in practices are categorized into
fundamental, technical, traded volume and political factors.
Precious and excess information sometimes leads to
inconsistent decisions. (Culters, Poterba & Lawrence, 1989)
3. Investment Knowledge- we definitely need more
knowledge about the role of emotions in personal decision-
making, which appears to be neglected area in research in
decision-making (Kemdal and Montgomery (1997)
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STATEMENT OF THE PROBLEM
What are the investment behavior
and investment decision making of
the working women investors in
selected cities in Tamil Nadu?
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OBJECTIVES
• To identify the financial situation of the
respondents.
• To analysis the investment knowledge of
the respondents.
• To evaluate the behavioral attitude of the
respondents toward investment.
• To analysis the investment decision
making of the respondents.
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RESPONDENTS
In this study, the respondents
are the women investors in
stock market operations.
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CONCLUSION
The present study developed a conceptual
framework to evaluate the relationship between
financial situation with the investment decision
making and attitude of the respondents. Results
indicate that investors may potentially influence
the financial situation. Of these, horizon
appears to be the most critical area of influence
investment knowledge and investment decision
making of the investors, followed by the socio
economic profile of the investors.
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LEARNING POINT
Many successful investors in the stock
market are women nowadays. The
modern women wants to save money for
retirement and the stock market can
help to achieve this saving.
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LEARNING POINT
As women by nature are cautious by nature, so
they are perfectly alright for the stock market
trading conditions. You should have up-to-date
knowledge with the latest social, political,
domestic and international news so that you do
not make any mistakes take financial decision at
the right time.
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REFERENCES
• Ramanujam, V., & Ramkumar, G. (2012). AN EMPRICAL STUDY ON THE
INVESTMENT BEHAVIOR AND INVESTMENT DECISION MAKING RELATED
TO THE FINANCIAL SITUATION OF WOMEN INVESTORS WITH SPECIAL
REFERENCE TO SELECTED CITIES IN TAMIL NADU. International Journal of
Management Research and Reviews, 2(10), 1711-1724. Retrieved from
https://search.proquest.com/docview/1418211334?accountid=36184
• Grinblatt M, Keloharju M. The Investment Behavior and Performance of Various
Investor Types: A Study of Finland‟s unique data set. Journal of Financial
Economics 2000; 55: 43–67.
• Nagpal S, Bodla BS. Impact of investors’ life style on their investment pattern : An
empirical study. The ICFAI University Journal of Behavioural Finance 2009; 6(2):
28-51.
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QUESTIONS?
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