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The Business Plan

The document discusses the key elements of an effective business plan, including an introduction, marketing plan, financial statements, operations overview, and concluding remarks. It emphasizes that a business plan explains the business idea and goals, production and sales methods, objectives and how to achieve them. An executive summary should describe the business concept, include financial projections, identify needs, and state any requested loan value.

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36 views

The Business Plan

The document discusses the key elements of an effective business plan, including an introduction, marketing plan, financial statements, operations overview, and concluding remarks. It emphasizes that a business plan explains the business idea and goals, production and sales methods, objectives and how to achieve them. An executive summary should describe the business concept, include financial projections, identify needs, and state any requested loan value.

Uploaded by

S H A S H I
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Business plan

Develop a Business Plan


Why a Business Plan is Important

What Goes into a Business Plan?

How to Create an Effective Business Plan


Why a Business Plan is
Important
Explain the purpose of writing a good business plan.

Describe the importance of a business plan.


The Business Plan
A written document that describes all the steps
necessary for opening and operating a successful
business
A business plan will describe
your
Manufacturing methods

Customers

Management

Suppliers

Competitive Strategies

How business will earn a profit

Products

Future growth plans


Purposes of a Business Plan
 explains the idea behind your business
 how your product or service will be produced and
sold?
 sets specific objectives and how your business will
achieve them
 describes the experience of the people who will run
the business
Importance of a Business Plan
A business plan:

makes you think about all aspects of your business

may help you secure financing

helps you communicate your ideas to others

can serve as a tool for managing your business


Basic Elements of a Business
Plan
The main body of a business plan should be organized
into the following elements:

1. Introduction

2. Marketing

3. Financial Statement

4. Operations

5. Concluding Statements
Introduction
The introduction should contain the following
information:

 A detailed description of business goals

 Ownership and legal structure of the business

 Your skills and experience

 The competitive advantages of the business


Introduction
Detailed Description
Describe how you came up with your business
o Outline the business goals for the

 Short-term
 Medium-term
 Long-term
Introduction
 Ownership and Legal Structure

 Sole proprietor, partnership, or corporation

 Identify leadership team

 List number of shareholders


Marketing
The marketing section of the business plan should
describe:

Product/Services

Market

Industry

Location
Financial Management
Identification of Risks

Prospective lenders and investors will want to know


what risks your business faces and how you plan to deal
with them
Financial Management
A financial statement based on projected revenues and
expenses

Funding Request and Return on Investment


 borrowed money
 personal investment
 anticipated return on investment
Financial Management
A financial statement based on projected revenues and
expenses
 Financial Statement
 Funding request and return on investment
 Borrowed Money
 Personal Investment
 Anticipated return on investment
Operations
Daily business management

Hiring and personnel procedures

Insurance

Lease or rental agreements

Equipment
Concluding Statements
Summarize goals and objectives

Emphasize your commitment to the success of your


business.
Introductory elements
Tittle page

Table of Content

Executive summary
Executive Summary
 Executive Summary

 A short statement of the report


Executive Summary
An executive summary should:

 Describe your business concept


 Include projections for sales, costs and profits
 Identify physically needs
 State the requested load value
Mistakes in Business
Planning
Avoid making the following mistakes:
 Unrealistic financial projections
An undefined target market
Poor research
 Ignored competition
Inconsistencies in the business plan

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