Scribd
Upload
21 views

Creativity, Business Idea and Opportunity Analysis

The document discusses sources of new business ideas and methods for generating ideas. It outlines trends like green products and clean energy that represent opportunities. Methods of generating ideas mentioned include focus groups, brainstorming, brainwriting, and problem inventory analysis. Brainstorming rules emphasize quantity, wild ideas, and combination without criticism. The document also categorizes types of innovation as breakthrough, technological, or ordinary.

Uploaded by

S H A S H I
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
21 views

Creativity, Business Idea and Opportunity Analysis

The document discusses sources of new business ideas and methods for generating ideas. It outlines trends like green products and clean energy that represent opportunities. Methods of generating ideas mentioned include focus groups, brainstorming, brainwriting, and problem inventory analysis. Brainstorming rules emphasize quantity, wild ideas, and combination without criticism. The document also categorizes types of innovation as breakthrough, technological, or ordinary.

Uploaded by

S H A S H I
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Creativity, Business Idea

and Opportunity Analysis


Opportunity
Trends

Green Trends- Consumers are willing to pay for green


products

Example of business- Hybrid cars, eco-friendly


printing, recycling etc.
Trends of the next decade
Green

Clean energy- e.g. solar devices

Organic orientation- e.g. food

Economic- e.g. outsourcing, debt management

Social- e.g. Facebook

Health- e.g. medical app

Web- e.g. web 2.0


What is a source of a new
idea?
Consumers- {study attitude and behavior}

Existing products and services- {visit stores regular}

Distribution Channels {suppliers can give you


insight}

Federal government {patents and licenses}

Research and development {invest towards R&D}


Methods of generating ideas
Focus groups- Groups of individuals providing
information in a structured format

Brainstorming- A group method for obtaining new


ideas and solutions
Brainstorming
Few rules need to be followed

1. No criticism is allowed by anyone in the group

2. Freewheeling is encouraged, the wilder the better

3. Quantity of ideas is desired

4. Combination of a few ideas is important

5. It should be fun
Reserve Brainstorming
Is to focus on the negatives while brainstorming
Brainwriting
Is a silent, written generation of ideas by a group of
people of usually 6 people

Created by Bernd Rohrbach in the 60s

A leader monitors everything


Problem Inventory Analysis
Consumers are provided with a list of product
generated problems

A focus group is asked to identify and discuss


products category

It is usually done to test new product ideas


Innovation
Types on Innovation

1. Breakthrough

2. Technological

3. Ordinary

You might also like