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Case Study

Mallesham was born into a traditional weaving family in Sharjipet village. The traditional process of creating patterns on silk sarees before weaving was very tedious. It involved winding yarn by hand for hours. Mallesham invented a machine to mechanize this process, called the Laxmi ASU machine, to reduce his mother's pain from the manual labor. After many attempts over 4 years, he successfully completed the machine in 1997. The machine increased productivity, allowed more design possibilities, and gave economic empowerment to women by reducing their labor. Mallesham received several awards for his innovation.

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Rupangi Vats
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107 views

Case Study

Mallesham was born into a traditional weaving family in Sharjipet village. The traditional process of creating patterns on silk sarees before weaving was very tedious. It involved winding yarn by hand for hours. Mallesham invented a machine to mechanize this process, called the Laxmi ASU machine, to reduce his mother's pain from the manual labor. After many attempts over 4 years, he successfully completed the machine in 1997. The machine increased productivity, allowed more design possibilities, and gave economic empowerment to women by reducing their labor. Mallesham received several awards for his innovation.

Uploaded by

Rupangi Vats
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CHINTAKINDI

MALLESHAM
LAXMI ASU MACHINE
Before weaving various patterns
on the loom, a hand winding
process of yarn is required in
the traditional ‘Tie & Dye’
Pochampalli silk saree tradition.
This is a very tedious and
cumbersome process and
involves two and fro moving of
the hand thousands of time in a
span of four-five hours.
Mallesham (37), a traditional
weaver, has made a device to
mechanize this process.
Chintakindi Mallesham was born in a
traditional weaver’s family in a small village of
handloom weavers, Sharjipet. His parents,
THE Laxminaraan and Laxmi taught him weaving
BEGINNING from his tenth year onwards. He took private
tuitions to fulfill his desire of completing class
tenth, which he could clear only after three
attempts. But in view of weak financial
condition of his family, he finally gave up
studies in 1986.
KEEPING A TRADITION ALIVE
•Pursuing the tradition of weaving Pochampalli
saris.

•Traditionally, ladies of the family performed this


activity as it was done sitting under the shade or
at home. 

•But it involved long hours and lot of physical


effort.

•After the Asu process, designs are marked on


the threads and tied suitably, and then dyed in
selected colours.

•The coloured threads are wound on spindles and


used in looms for weaving sari, incorporating the
beautiful designs and patterns of this tradition.
ALL FOR MOTHER’S PAIN

 If there is a power loom to replace manual loom, why can not there be a
mechanical device to alleviate his mother’s pain? This thought became the
genesis of the Asu Machine. And at the age of 20 years, in 1992, this young
innovator started his dream project.
BUSINESS MODEL
Mallesham, did not have
much knowledge about
Since he did not have
mechanical or electrical He started working on the right technical
technology. But what he the idea and divided the knowledge many times
had was a strong desire to entire process into five he ended up wasting
relieve his mother’s pain, different parts. money in buying
which egged him on to
incorrect parts.
achieve his goal. 

 
Earning, saving, spending on his project, became a cycle that went on for four
years. At the age of 24, he married Swarna. His wife supported him by giving him
whatever money she had. With that money, he managed to complete three parts
successfully in 1997. But by then he had drained all his resources. He stopped
weaving and looked for loans.
SUSTAINABLE PROSPECT
The Laxmi ASU Machine, is There were a limited
fully automated and only number of patterns that
requires supervision, could be made with the
allowing for better traditional method, now with
productivity. Where earlier a this machine, there are an
woman could only make 2 unlimited number of
'ASU' patterns per day, the different patterns that can
machine now churns out 7-8 be designed.
patterns without an
attendant.
WHY ASU MACHINE?
This machine not only makes the weaving of Pochampally sarees easier and faster
but it has the ability of transforming the very social fabric of the weaving community in
the Nalgonda, Yadadri & Jangaon districts of Telangana.

An organization can
Poor can not afford They can not not operate a
clean and maintain such commercial venture
sustainable energy systems while trying to meet
social objectives
ECONOMICALLY SOCIALLY CULTURALLY

1.Increased productivity Women have more time to 1.There are wider variety
means a better income. spend with their families of sarees to pick from
2.Women have the time and to tend to other which has made these
to participate in the sarees more popular.
household needs
other aspects of 2.The girl children now
weaving giving them pursues higher education
more financial stability. as they are not required to
3.The ownership of a do the ASU anymore.
Laxmi ASU Machine, 3.Weavers who were
gives a lot of these leaving the profession due
women an opportunity to its complexity now have
for self-employment as a renewed passion for it
well.
AWARDS
2008 •President of India’s Award
•Named in the Forbes list of seven most outstanding Innovations that
Nov Impacted rural India
2009 •First National Award, National Innovation Foundation
•Samsung Innovation Quotient Award – First Runner Up 
Nov
2011 •Entry into Hall of Fame of “Civil Society”, Delhi
•INK fellowship (organized by TED.com)
 2011 •Publication in Spice Jet Air magazine, India Technology journal,
Technology review, Civil Society, many English, regional news
papers & many regional periodicals.

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