Scribd
Upload
128 views12 pages

Focus Group Discussion (FGD)

This document provides guidance on conducting effective focus group discussions. It outlines that focus groups are a qualitative research method using group discussion to exchange ideas on a topic. The document recommends having 6 to 12 participants and developing 5 to 6 discussion questions. It also provides tips for planning sessions, establishing ground rules for discussions, and notes both advantages like stimulating new ideas and limitations such as not being generalizable. The document aims to help effectively design and facilitate focus group discussions.

Uploaded by

Sharmyne Leigh Corpuz Zunajo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
128 views12 pages

Focus Group Discussion (FGD)

This document provides guidance on conducting effective focus group discussions. It outlines that focus groups are a qualitative research method using group discussion to exchange ideas on a topic. The document recommends having 6 to 12 participants and developing 5 to 6 discussion questions. It also provides tips for planning sessions, establishing ground rules for discussions, and notes both advantages like stimulating new ideas and limitations such as not being generalizable. The document aims to help effectively design and facilitate focus group discussions.

Uploaded by

Sharmyne Leigh Corpuz Zunajo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

FOCUS GROUP DISCUSSION

Group discussion

 Very effective method of health communication.

 Exchange knowledge, ideas and opinions.

 not less than 6 and not more than 12.


Preparing for the Session

 Identify the major objective of the meeting.

 Carefully develop five to six questions.

 Plan your session.

 Call potential members to invite them to


the meeting.
Planning the Session

 Scheduling.
 Setting and Refreshments .
 Ground Rules.
 Membership .
 Plan to record the session with either an
audio or audio-video recorder.

 Collect useful information to meet goal of


meeting.
Ground Rules
 Express ideas clearly & concisely.
 Listen to what others say.
 Do not interrupt when others are speaking.
 Make only relevant remarks.
 Accept criticism gracefully.
 Help to reach conclusions.
Focus groups? (Ernest Ditcher)
 A focus group is a form of qualitative research.

 Group discussion, conducted several times until


similar trends and patterns in perception,
attitudes, ideas are shown.

 Focus groups rely on interaction within the


group based on topics that are supplied by the
researcher.
A good group discussion.
1
8 2

7 3

6 4
5
Advantages
 Easy to set up.
 Fast and relatively inexpensive.
 Stimulates dialogue and new ideas (chaining/cascade
effect)
 opportunity for disclosure among similar .
 Generates ideas for evaluation questions to be includ
in other survey methods.
 Very flexible.
 Socially oriented “synergism”.
 “Snowballing” of ideas.
Limitations
• Focus groups vary (talkative, quiet, dull).
• Deviates from the subject.
• Shy.
• Some may dominate.
• Can’t generalize to the target population.
• Discussion must be in an environment conducive to
conversation.
• observer dependency
• Difficult to assemble.
• Capturing major issues can be difficult
Dominated group
1
8 2

7 3

6 4
5
Uses
 Planning program design.
 Generate information for questionnaires.
 Pilot programs.
 Testing programs currently used.
 Follow-up of a mail survey.
 Changing attitudes & health behaviour of people.
THANK YOU!

You might also like