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Foodpanda Is The Market Leader

foodpanda is the market leader in food delivery and pick-up experience. It has over 30 brands globally focused on creating an amazing takeaway experience for customers. foodpanda has 800k active customers, processes 300k orders per month, and has over 5k active restaurants on its platform. It has experienced strong growth rates in key metrics like orders, social media following, and incremental revenue. Customers increasingly use aggregator apps for food delivery and variety of options. foodpanda provides an easy ordering process on its app and works with restaurants and delivery personnel to fulfill orders efficiently from restaurant to doorstep. It offers merchants various online and offline marketing support and promises a win-win partnership through incremental sales and a fair revenue structure.

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Lalin-Mema LR
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316 views

Foodpanda Is The Market Leader

foodpanda is the market leader in food delivery and pick-up experience. It has over 30 brands globally focused on creating an amazing takeaway experience for customers. foodpanda has 800k active customers, processes 300k orders per month, and has over 5k active restaurants on its platform. It has experienced strong growth rates in key metrics like orders, social media following, and incremental revenue. Customers increasingly use aggregator apps for food delivery and variety of options. foodpanda provides an easy ordering process on its app and works with restaurants and delivery personnel to fulfill orders efficiently from restaurant to doorstep. It offers merchants various online and offline marketing support and promises a win-win partnership through incremental sales and a fair revenue structure.

Uploaded by

Lalin-Mema LR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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foodpanda is the market leader

in food delivery and pick-up experience


Delivery Hero - House of Brands
Globally we have more than 30 brands, B2C and B2B. Together we are Delivery Hero, united in our
goal to create an amazing takeaway experience for our customers working closely together with our
teams that are on the forefront of innovation.
foodpanda Delivery Hero Group

800k 40
markets, worldwide
active customers

300k 5k+ 1M
orders per month active restaurants orders per day (Q1 2018)

300% +90% +15% 200k


SM following Incremental Revenue
YoY Order Growth per month restaurant partners
growth YoY
3
foodpanda Philippines

Social Media Stats

3M 700k
Facebook Likes App Users

15.2k 500k
Followers Email Database
some of the amazing brands we work with

5
great restaurant brands are already working with us

7
Customers are in need of variety,

reason why they resort to aggregator apps


How to order on
foodpanda App
STEP 1

Open the app and


enter your address

overview
How to order on
foodpanda App
STEP 2

Choose the restaurant


of your choice

overview
How to order on
foodpanda App
STEP 3

Select the items you want to order


and press “Add to cart”

overview
How to order on
foodpanda App
STEP 4

Click on “place your order “ and


select the payment method

overview
offline brand association

• Door / glass panel stickers


• Open and close door signs
• Countertop Signage and Voucher
Holder
• 100 pieces worth of P100 off
vouchers
• Hand to Hand flyering

15
extensive marketing support (online)
performance marketing paid social

• Google paid ads and Google organic search to enhance • Curated facebook and Instagram content to promote
visibility of your restaurant new restaurants, menu changes, events etc.
• Consumers are directed to your restaurant’s menu page • Facebook paid ads – rotate 5 unique ads/week
through Search Engine Optimisation (SEO) efforts • Restaurant selection prioritised on customer
• Extensive deployment of Google Display Network experience
(GDN) capabilities

20
Understand our process

from user to restaurant to doorstep

21
merchant’s app interface
after sales and long term support
account management customer service

• Support from your dedicated local Central foodpanda customer live chat- to take
foodpanda contact representative; care of all customer request

All time full transparency on the status of


Vendor Hotline & Email: 5555-205
every order
from 8am - 10pm &
[email protected] 24-hour live chat support

• Regular business review, 10am- 12mn Delivery Hours


recommendations and mutual feedback;

• Business Intelligence

25
Boost your PnL, sign up and

we’ll deliver incremental sales


Standard Restaurant Revenue Structure Win-win is possible

100% " Fair and transparent


conditions
Margin
80%
" Good contribution margin
Service for you
60% staff
Little to no " Sustainable for foodpanda
add. Service
Staff needed
Fixed
40%
cost

Marginal
20% add. fixed
Food cost cost, e.g. Economical win-win for
electricity you
0% and foodpanda is
Current Incremental possible
business foodpanda sales
* Note: Depiction highly indicative; fixed costs include cooks
let’s grow your business together

28
Grow With Us

30

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