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Tea Cubus

This document describes Cubus Tea, a company that manufactures tea cubes. It offers three types of tea cubes: masala tea cubes, ginger tea cubes, and green tea cubes. Its vision is to substantially change how people globally consume tea. Its mission is to make tea an effortless experience. It describes the ingredients and benefits of each tea cube product. It then discusses the company's pricing, placement, promotion, market segmentation, positioning, SWOT analysis, and target markets. The key points are that Cubus Tea manufactures instant tea cubes, offers three main products, and aims to make tea consumption easy and convenient on a global scale.

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rajveer shah
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232 views

Tea Cubus

This document describes Cubus Tea, a company that manufactures tea cubes. It offers three types of tea cubes: masala tea cubes, ginger tea cubes, and green tea cubes. Its vision is to substantially change how people globally consume tea. Its mission is to make tea an effortless experience. It describes the ingredients and benefits of each tea cube product. It then discusses the company's pricing, placement, promotion, market segmentation, positioning, SWOT analysis, and target markets. The key points are that Cubus Tea manufactures instant tea cubes, offers three main products, and aims to make tea consumption easy and convenient on a global scale.

Uploaded by

rajveer shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What is Cubus Tea?

Cubus is Greek origin for the word


‘Cube’
We manufacture Tea Cubes –
revolutionary product made of tea
leaves.
Instant mix product.
Our Offerings

 Masala Tea Cube


 Ginger Tea Cube
 Green Tea Cube
Our Vision
To bring a substantial change in how classes
majorly consume tea across the globe.
Our Mission
To make everyday tea an effortless
experience
During
Initial
Stage
Product

Masala Tea Cube:


 It is a blend of an array of spices that carries loads of
benefits.
 The black tea leaves are good source of caffeine.
 The cinnamon & clove helps in boosting your
immunity.
 Blend of tulsi & elaichi helps in improving your
digestive system.
Ginger Tea Cube
• A spicy beverage, caffeine-free tea.
• Ginger tea is warming and invigorating
and have various medical values.
• Honey, black pepper, turmeric can be
added (optional).
Green Tea Cube
• It is one of the healthiest beverage,
also known as “anti-aging” beverage.
• This beverage has multitude of usage
from lowering blood pressure to
preventing cancer.
Price
For Retailers-
 20 pcs pack Rs 30.
 50 pcs pack Rs 70.
 100 pcs pack Rs 130.
Place
 Online: Amazon, FlipKart.
 Offline: Retail stores, super markets in various cities
and towns.
Promotion
Promotions can be done by means of-
 Social media
 Newspapers
 TV advertisement
 Health clubs
Market Segmentation
Household Commercial

 Direct distribution &  Indirect distribution & consumption


consumption  Will be first sold to- Service industry
 Will be sold through retail shops- (Airlines, hotels, restaurants, Indian
Big Bazaar, Dmart, Hypercity. railways, bus transport, offices,
 Product price- Sales Offers, canteens)
discounts, etc.  Product Price- As per the contract
 Product packaging- Tin rates with organisations.
Containers  Product packaging- Cardboard
containers for large scale.
Positioning
Based on our target consumer and target market we aim to
position our product as a millennial approach towards making
and consumption of tea.
USP – Instant tea on the go
Who - Upper and middle class of all age and across the globe,
health conscious people.
Why – Easy to carry, easy to use.
How – Good quality, Reusable
Positioning (Contd..)

Brand vision and purpose


 Worldwide
 Health oriented strategy

Brand Values
 Mass distribution
 Corporate social responsibility

Strategic Benefits & attributes


 Affordable
 Good quality

Flagship Products
 Masala tea, Ginger tea, Green tea with mint
SWOT Analysis

Strengths Weaknesses

Opportunities Threats
Strengths
 High quality products are used.
 Product is easy to make.
 Reusable containers with the tea cubes.
 Tea could be prepared by anyone and in shorter
duration.
Weaknesses
 Shelf life of the product is comparatively less.
 Difficult to acquire high quality products.
 Product price is comparatively high.
Opportunities
 Change in consumer behaviour.
 Rising concern for plastic pollution in people.
 On-the-go lifestyle.
 Time saving/quick food consumption.
Threats
 Too many close competitors in the market for eg.-Tata
Tea, Red label etc. (FMCG Industry)
 New product in an already established market.
 Availability of tea bags in the market.
TARGETING
Subset of the total market for a product or service
Consumer research in order to gain deep insights
Selecting the "right" target market is a complex and
difficult decision.
AIRLINES

 Targeting airline
passengers
COLLEGE CANTEEN

 For Targeting
Youngsters.
HOTELS & RESTAURANTS
CORPORATE OFFICES
THANK YOU

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