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Mass Com - Electronic Media

The document discusses electronic media, defining it as media that uses electricity or digital encoding to convey information through various devices like radio, television, and computers. It notes the history and development of electronic media from earlier folk performances to modern widespread use. The types of electronic media are identified as television, radio, internet, smartphones, and others. Advantages include wide accessibility, innovative formats, and recording capabilities, while disadvantages include lack of visuals for radio and potential overuse issues.

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Rimsha
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792 views31 pages

Mass Com - Electronic Media

The document discusses electronic media, defining it as media that uses electricity or digital encoding to convey information through various devices like radio, television, and computers. It notes the history and development of electronic media from earlier folk performances to modern widespread use. The types of electronic media are identified as television, radio, internet, smartphones, and others. Advantages include wide accessibility, innovative formats, and recording capabilities, while disadvantages include lack of visuals for radio and potential overuse issues.

Uploaded by

Rimsha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Aymen Yaseen

Fakia Shaheen
Rimsha Ghafour
Kinza Zameer

Electronic media
contents

 Media
 Electronic media
 History of electronic media
 Types of electronic media
 Features of electronic media
 Role of electronic media
 Advantages and disadvantages
 Conclusion
What is media?

 Media is the plural of medium, means of communication.


 It is derived from Latin word “medius” means middle or between. The term refers to
anything that carries information between a source and a receiver.
 Media is the mean of transmitting the message, thought, opinion and viewpoint. Its
purpose is to facilitate communication and learning.

 Types of media
 Electronic media
 Print media
Electronic media

 Electronic media includes electronic devices used to convey information.


 It is more advanced form of mass media.
 The medium that uses electricity or digital encoding of information is known as electronic
media.
 Electronic media exist today in many forms such as radio, television, internet and
computer etc.
 It allows freedom of all users to publish on to network.
How electronic media is useful to everyone

 Electronic media is more accessible


 More people can access a single electronic media
 It is featured with more innovative methods like motion pictures and animations.
 People can surf through channels to channels without any additional payment.
 It audio visual based medium that narrates the communication so easily.
 Sound and images are captured by electronic devices and electronically encoded.
 It can be recorded for use at a later time.
Development
Before some years, people used to perform cultural events in
various forms like folk dance, drama, folk events etc. and
that media was used to communicate a message to large
amounts of people through print media, social media and
later on by electronic media.
Electronic media is universal in most of developed world. It
have made their place in modern life.
It is going in wider range in now a days.
Types of electronic media

 There are basic three types of electronic media and some are hybrids,
 Television
 Radio
 Internet
 Smartphones
 videotape
 audiotape
 Telegraph
 Computer etc.
Advantages
 Powerful audio-video based media
 Wide coverage with effective cost
 Intrusive in nature
 Disadvantages
Radio
Disadvantages

 Lack of visual elements


 Limited research data
 Short lived messages
Types of internet
 Websites – online brochure of services
 Ad buttons- icons which provide link to advertiser’s
website
 Ad banners- creative and dynamic displays ads
 E-mail- electronic mails carrying message
 Classified ads- similar to newspaper ads
Use of cell phones as electronic media
Advantages of Electronic media

It provides Large information and entertainment.


It creates awareness among people.
it connects diverse from far and near geographical location.
It has Variety of medium
Easy to access
Easy to made communication
Increased mobility
Interactive and influential
Advertising techniques
Updated information, keeps us in touch with what is happening in society
Disadvantages

 Noise pollution
 Lack of physical contact
 Laziness of work activities
 Misuse of electronic media effects on youth children
 Common diseases and complications brought by electronic media
 Eyesight problem
 Exposure to radiation which is lethally harmful to human body
Conclusion

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