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Industria L Design AND Designer

An industrial designer's job is to visualize solutions to problems by considering both form and function. Their training includes mechanical engineering, materials, and art. To develop solutions, industrial designers create many concept sketches and prototypes to test ideas. They work with teams including engineers to refine designs and ensure all components fit together properly. Managing interfaces between designers, engineers, and other stakeholders is important to avoid complexity and delays in product development.

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Jerome Reyes
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59 views

Industria L Design AND Designer

An industrial designer's job is to visualize solutions to problems by considering both form and function. Their training includes mechanical engineering, materials, and art. To develop solutions, industrial designers create many concept sketches and prototypes to test ideas. They work with teams including engineers to refine designs and ensure all components fit together properly. Managing interfaces between designers, engineers, and other stakeholders is important to avoid complexity and delays in product development.

Uploaded by

Jerome Reyes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INDUSTRIA

L DESIGN
AND
DESIGNER
INDUSTRIAL DESIGNER

 Their job is to take a problem and


somehow visualize a solution to it.
 They are concerned about how things
work as well as how things look.
 Their university training will have
included work in aesthetic design,
mechanical engineering, materials
and processes, and art or drawing.
INDUSTRIAL DESIGNER
 problem: The brushes got dried-out or
misshapen, and thus became difficult to use
 Obvious solution: Make the bottleneck bigger, or
improve the brush applicator
 Industrial designer’s solution: together with
engineering and product design team the
industrial designer comes up with hundreds of
possible solution including: sketches of pens
holding the white fluid, variations of the pen’s
tip (including different angles, a spring-loaded
version, and so on), different kinds of caps for
the pen’s tip—even several versions of a
dispenser much like a tape dispenser
Design consolidation and design
improvement
 No single ideation is likely to be the final design
concept, but the best parts of every single
ideation are combined into a single design
in a step called design consolidation
 As much detail as possible is fleshed out at this
time—including decorative graphics and brand
name and logo (if known)
 This finalization is carry out since next steps after
this needs a lot of money. Companies wont invest
in something not marketable
 This design most of the time is not the one that
the market will exactly see, improvements are
done sometimes after evaluation and testing
Assessment Factors for an Industria
Design
 There are several factors to be consider when
deciding on appropriateness of designs, this
includes:
 quality of user interface
 emotional appeal
 appropriate use of resources
 product differentiation
 Industrial designers must also consider tradeoffs
among these factors. Bright colors on a phone
answering machine may add to its emotional
appeal but diminish perceived quality.
Furthermore, many of these aesthetic factors
differ among individuals, making the designer’s
job more difficult.
Assessment Factors for an
Industrial Design
 For example: Emotional appeal could
include, the sound made by a cell phone
when the lid is closed. A solid “thud” is
more appealing than a cheap “click.”
Nokia knows this and Nokia engineers
worked hard on the springs and ball
bearings just to get the sound right.
Assessment Factors for an
Industrial Design
A car
example
Assessment Factors for an
Industrial Design
A Car Example
PROTOTYPES
Prototype
 For most people, the word prototype conjures
up the image of a fully functioning, full-size
product essentially ready to be examined by
potential customers
 For industrial designer it’s more complex
than that, for them there are 2 types of
prototype:
 A comprehensive prototype would be one of
these essentially complete prototypes.
 focused prototypes which is built to examine a
limited number of performance attributes or
features
Which type, or types, of
prototypes should be built?
Focused Prototype Comprehensive Prototype

 Use if you want to learn about how  Necessary to determine how well all
the product works and how well the components fit together
it will satisfy customer needs  as an additional benefit, the product
 Use if the product is new-to-the- team is all require to cooperate and build
the prototype
world type
 more advanced prototypes can be
 for example: built clay models of
new car designs for the 3 Series used as milestones—the
and sent them to southern France performance of the prototype can
to see what they would look like in be tracked periodically to see if it
the sunlight at a distance, and to has advanced to desired levels.
determine if there were line or form  Use for so called product-use
defects. testing, where the product will be
 It is much cheaper to make tested by potential user in real life
required changes now, rather than situation, so that improvement could
later in the development process be done before the market release
Managing the Interfaces in the
Design Process
 product design should not be the
responsibility of only the designers, product
managers should intervene in the process
 Unlike the process decades ago, where in the
industrial designers are almost soloist and
dominate firms, now they have to share the
role with other product design professionals.
 For example: hiring packaging engineers
and cognitive engineers (has a background
in psychology– to help understand
consumers psychological standard)
Managing the Interfaces in the
Design Process
Percent of
work being done
Managing the Interfaces in the
Design Process
Percent of
work being done
Managing the Interfaces in the
Design Process
 For services, the same steps apply, but instead of
a "thing" we are developing a service sequence
and technical capability. Think of an investment
service developed in a financial institution, or a
cable TV system, or office design service.
 Simultaneous with development (on goods and
services) is the development of the augmented
aspects of the product—pre- and post sale service,
warranty, image, and so on. This activity, most
often led by marketing people, is called envelope
design, running across the bottom of the figure.
Managing the Interfaces
in the Design Process
Participants in the Design
Process
Managing the Interfaces in the Design Process

Problem: overlapping Job specification


 one of the problem of the designer is

overlapping job specification


 example: industrial designer is

focused on aesthetics and how product


works which directly overlap with the
design engineers, who converts styling
into product specification. Their difference
is: industrial designers are more stylist
and design engineers are more technical
Managing the Interfaces in the Design Process

Problem: Complexity
 The other dimension of complexity is

added by some of the supportive


participants in the preceding list.
 Customers and other support

participants, almost always have


overriding ideas to contribute.
 Consequently, the styling function is a

synthesis of many views beyond those of


the direct participants
Managing the Interfaces in the Design Process

Problem: Too much design retooling


 Both the design engineer and the stylist have been

accused of continually trying to make a product just


a little better and refusing to release it for production
 Too much design retooling can result in products that

have too many engineering characteristics or


gimmicks and are late onto the market.
 The quadraphonic sound system and the Xerox 8200

copier are products that failed to live up to


expectations, partly because of their complexity.
1980s-era PCs could also fit in this category—Apple’s
initial success was based on its ease of use
Managing the Interfaces in the Design Process

 The said problem before is the reason why


some countries’ producers are so often beaten
by new products from Japan and Germany;
they are focused on engineering applications
to create new feeling to their customer
 To one observer, design in Japan “means the
total-enterprise process of determining
customer needs and converting them to
concepts, detailed designs, process plans,
factory design, and delivered products,
together with their supporting ervices.”
Managing the Interfaces in the
Design Process

Delaying technique of the Japanese


 The hard feelings sometimes run deep

and lead to cross-functional animosity.


 The Japanese showed the world how to

handle this when they began freezing


the specifications at an early date in the
technical cycle, forcing later ideas to be
put into the schedule for the next model.

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