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FORD Final Slide

Ford Motor Company was incorporated in 1903 by Henry Ford and focused on producing affordable and reliable vehicles like the popular Model T; by 1918 half of all cars in America were Model Ts due to Ford's use of assembly line production. Today Ford Motor Company has expanded to include several vehicle brands and also owns the Lincoln luxury brand after acquiring Lincoln Motor Company in 1925.

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Jubayed Hossain Chowdhury
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166 views12 pages

FORD Final Slide

Ford Motor Company was incorporated in 1903 by Henry Ford and focused on producing affordable and reliable vehicles like the popular Model T; by 1918 half of all cars in America were Model Ts due to Ford's use of assembly line production. Today Ford Motor Company has expanded to include several vehicle brands and also owns the Lincoln luxury brand after acquiring Lincoln Motor Company in 1925.

Uploaded by

Jubayed Hossain Chowdhury
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Ford Motor Company

 The Ford Motor Company was  In 1910 the company opened a large
incorporated in 1903 with Henry Ford as factory at Highland Park, Michigan.
vice-president and chief engineer.

 The infant company produced only a  By 1918, half of all cars in America were
few cars a day at the Ford factory. Model Ts.
Groups of two or three men worked on
each car from components made to
order by other companies.

 Henry Ford realized his dream of


producing an automobile that was
reasonably priced, reliable, and efficient
with the introduction of the Model T in
1908.
Ford Factory
 Henry Ford was able to sell cars cheaply because there
were mass-produced and standardized.
In 1925 the Ford Motor Company acquired the
Lincoln Motor Company and expanded the
company’s horizons to include luxury cars.
Today Ford Motor Company have
several brands.
Fail!
Winning is great, sure, but if you are really going to do something in life, the secret is learning how
to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat, and go on to
win again, you are going to be a champion someday. (Wilma Rudolph)
Turn back
 Outsource designer & engineer
 Came back with new ideas
 sports car
 Ford solved the employee turnover problem
by doubling pay.
 cutting shifts from nine hours to an eight-
hour day for a 5-day work week
Objectives for the 2019-20
 Reduce for the manufacturing expenses by 15-20% in 2019
 Introduce new small fuel efficient vehicles 2020
 Enter Latin American and Asian market with hybrid vehicles in 2019
 Develop affordable electric car for US market in 2019-20
 Increase market share 2019-20
 Build up strong financials (increase net income and EPS by 15%) in 2019-
20
Ford current situation

-Ford to close Bridgend plant in 2020 with loss of 1,700 jobs

-Europe and the U.S. Share a Lot, Except When It Comes to Cars

-Ford credit on track for 2017 guidance ; result to improve in 2018 with lower
supplemental depreciation

-Ford announces 7000 job cuts globally by end of August

-Man awarded £120 million in compensation from ford after being paralysed in
car accident
Swot Analysis
Swot: Weakness:
1.strong position in the us market 1.Poor environmental record
2.Econetic initiative 2.High Cost structure
3.Sound financial performance 3.Unprofitable Europe operations
4.‘One Ford’ approach
5.Significant growth in China

Opportunities: Threat:
1.positive attitude toward “green vehicles “ 1.Decreasing fuel price
2.Increasing fuel prices 2.Rising raw material prices
3.New emission standards 3.Intense competition
4.Growth through acquisitions 4. Fluctuating exchange rates

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