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BRM Data Collection and Analysis

This document discusses methods for collecting primary and secondary data. It defines primary data as being collected fresh for a research topic, while secondary data has already been collected. Some advantages of secondary data are that it saves time and money, while limitations include potential outdatedness or incompleteness. Methods for collecting primary data include surveys, interviews, and experiments. Questionnaire design and different types of questions are also outlined.

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Farshan Sulaiman
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155 views

BRM Data Collection and Analysis

This document discusses methods for collecting primary and secondary data. It defines primary data as being collected fresh for a research topic, while secondary data has already been collected. Some advantages of secondary data are that it saves time and money, while limitations include potential outdatedness or incompleteness. Methods for collecting primary data include surveys, interviews, and experiments. Questionnaire design and different types of questions are also outlined.

Uploaded by

Farshan Sulaiman
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA COLLECTION

AND ANALYSIS
Unit 4
DATA COLLECTION

 Data collection: the process to gather


information about the relevant topic of
research.
 Types of data:
 primary data – collected afresh for the fist
time- original
 Secondary data – already been collected by
earlier researcher
SECONDARY DATA

 Types:
 Internal secondary data – sales records/
accounting records/ invoice
 External secondary data – libraries /
periodicals / ad agencies / research agencies
/ government records, international
organization’s reports etc.,
LIMITATIONS OF SECONDARY
DATA
 When was it collected? For how long?
 May be out of date for what you want to analyze
 Is the data set complete?
 There may be missing information on some observations
 Unless such missing information is caught and corrected
for, analysis will be biased
 Are there confusing problems?
 Sample selection bias?
 Source choice bias?
 In time series, did some observations drop out over time?

 Are the data consistent/reliable?


 Is the information exactly what you need?
SECONDARY DATA –
ADVANTAGES
 No need to reinvent the wheel.
 If someone has already found the data, take
advantage of it.
 It will save you money.
 It will save you time.
 It may be very accurate.
 It has great exploratory value
 Exploring research questions and formulating
hypothesis to test.
PRIMARY DATA
 Significance:
 Reliability
 Specific to research topic
 Greater control
 Wide range of techniques
 Efficient spending for information
 Ownership of data
PRIMARY DATA
 Demerits:
 Costlier
 Time consuming
 Lack of feasibility
 Large volume of data
 Reluctance of respondent
METHODS OF PRIMARY DATA COLLECTION

 Unobtrusive
measures
TYPES OF SURVEY
 Consumer survey
 Consumer panels – focus groups / product
testing / concept testing – Static and
dynamic panels (based on the tenure of the
panel members)
 Trade surveys – distribution channels /
trade associations
 Retail audit
TYPES OF INTERVIEW
 Personal interview
 Telephone interview
 Mail interview
 Panel interview
 Electronic interview
 Self administered interview (SAI) is an
innovative evidence-based investigative tool
for enhancing witness statements which
facilitates recall and protects memory.
QUESTIONNAIRE CONSTRUCTION PROCESS
 Determine what information is wanted
 Determine the type of questionnaire to use –
personal / mail
 Determine the content of individual questions – what
to ask
 Determine the type of questions to use – open end /
closed end
 Deciding on wording of questions
 Decide the sequence of questions
 Decide on the length of the questionnaire
 Decide on layout and reproduction- case of control /
ease of handling / acceptance
 Check the questions – expert’s opinion
 Pretest or pilot study
 Revision and final draft
GUIDELINES FOR GOOD
QUESTIONNAIRE
 Brief
 Simple
 Proper words
 Answerable
 Objective answers
 Avoid sensitive and sentimental questions
 Avoid irrelevant questions
 Better sequence of questions
 Provide sufficient instructions for filling
 Use cross checking questions
TYPES OF QUESTIONNAIRE
 Structured and non disguised
 Non structured and non disguised
 Non structured and disguised
 Structured and disguised
TYPES OF SCHEDULES
 Rating schedule - is a schedule used to obtain
opinions, preferences etc, respondents over
statements on the phenomenon studied. The schedule
consists of positive and negative statements of opinion
on the phenomenon.
 Document schedule are used to collect
data/information from recorded evidences and/or case
histories. Here the blanks, functional issues related
blanks and the like to be filled up from records and
documents are present.
 Institutional schedule
 Observation schedule is used when observational
method of data collection is used.
 Interview schedule
EXPERIMENTS
 Steps:
 Selecting relevant variables
 Specifying treatment levels
 Controlling the experimental environment
 Choosing the experimental design
 Selecting and assigning the participants
 Pilot testing
 Data analysis

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