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What Information Should A Business Plan Include?

This document outlines what information should be included in a business plan. It identifies 5 key sections: description of the business, marketing plan, organization plan, operation/production plan, and financial plan. The description of the business section should include details about the type of business, products/services, and growth opportunities. The marketing plan should cover target customers, marketing strategy, promotion, suppliers, and competitors. The organization plan needs information on management, employees, finances, and legal structure. The operation/production plan outlines the operational process, hours, equipment, and facilities. Finally, the financial plan requires sales projections, costs, cash flow, and profitability over the first 3 years.

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30 views8 pages

What Information Should A Business Plan Include?

This document outlines what information should be included in a business plan. It identifies 5 key sections: description of the business, marketing plan, organization plan, operation/production plan, and financial plan. The description of the business section should include details about the type of business, products/services, and growth opportunities. The marketing plan should cover target customers, marketing strategy, promotion, suppliers, and competitors. The organization plan needs information on management, employees, finances, and legal structure. The operation/production plan outlines the operational process, hours, equipment, and facilities. Finally, the financial plan requires sales projections, costs, cash flow, and profitability over the first 3 years.

Uploaded by

ds_frnship4235
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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What information should a Business Plan Include?

I. Description of the Business

II. Marketing Plan

Ill. Organization Plan

IV. Operation/Production Plan

V. Financial Plan
I.Description of the Business

What type of business are you planning (retail, wholesale,


service)?

What product or service will you sell?

What type of business opportunity is it (new, part-time,


expansion, seasonal, year-round)?

Why does it promise to be successful?

What are the growth opportunities?


II. Marketing Plan

Who are your potential customers?

How will you attract and hold your share of the market?

How will you promote sales?

Who are your best suppliers?

Who are your competitors? How are their businesses prospering?

Where will the business be located?

What factors should influence your choice of location?

How does your building contribute to your marketing plan?

What are the features of your building layout?


III. Organization Plan

Who will manage the business?


How is your manager (s) qualified?
How many employees will you need? To do what?
What ire your plans for employee hiring, salaries, benefits,
training, and supervision?
How will you manage finances?
How will you manage record keeping?
What consultants or specialists will you need? For what?
What legal form of ownership will you choose? Why?
What licenses and permits do you need?
What regulations will affect your business?
IV. Operation/Production Plan

What is your operational process?

What ire your operational hours?

What kind of equipment (s) is/are required and why?

How will equipment needs change over time?

What type of facility is required and wily?

What is the level of importance of the facility?

Is there uniqueness to the facility?


V. Financial Plan

What is your estimated business income for the first year?


Monthly for the first year?
Quarterly for the second and third years?
What will it cost you to open your business and sustain it for
its first is months of operations?
What will be your monthly cash now during the first year?
Quarterly cash flow for tile second and third years?
What are your personal monthly financial needs?
What sales volume will you need in order to make a profit
during the first three years?
What is your break-even point?
What will be your projected assets, liabilities, and net worth
on the day before you expect to open?
BUSINESS PLAN OUTLINE

Cover Sheet:
Name of business
Name of owner (s)
Address and telephone number of business or where
owner (s) can
be reached
Date presented
Summary
Present three or four summary paragraphs.

Paragraph I
Summarise tile description of the business. Give the name and address of
the business, tile type of business, your product or service, the name (s)
of the owner (s), the amount of money needed, and the purpose of the
financing.

Paragraph 2
Summarise the marketing plan. Describe the potential market, and how
you will attract customers. Describe your competition and your selling
methods.

Paragraph 3
Summarise Your organization plan in terms of management personnel
and qualifications, and legal structures.

Paragraph 4
Summarise your operation/production plan in terms of operational
process, hours, and type of equipment, facility needed.

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