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Google Analytics

Google Analytics is a free web analytics service provided by Google that allows users to analyze in-depth details about visitors to their website. It provides valuable insights through reports on metrics like traffic sources, visitor demographics, popular pages, conversion rates, and more. These reports are organized into sections for Audience, Acquisition, Behavior, and Conversions, and can help users understand how to improve their website and shape their business strategy. Google Analytics answers key questions about website traffic and performance.

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137 views

Google Analytics

Google Analytics is a free web analytics service provided by Google that allows users to analyze in-depth details about visitors to their website. It provides valuable insights through reports on metrics like traffic sources, visitor demographics, popular pages, conversion rates, and more. These reports are organized into sections for Audience, Acquisition, Behavior, and Conversions, and can help users understand how to improve their website and shape their business strategy. Google Analytics answers key questions about website traffic and performance.

Uploaded by

Paul S
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Google Analytics Report

Google Analytics is one of the most popular digital analytics software. It is Google's free

web analytics service that allows you to analyze in-depth detail about the visitors on your website.

It provides valuable insights that can help you to shape the success strategy of your business.

- medium.com
Google Analytics can certainly provide data on following ground by answering the questions:

• How many people visit my website?

• Where do my visitors live?

• Do I need a mobile-friendly website?

• What websites send traffic to my website?

• What marketing tactics drive the most traffic to my website?

• Which pages on my website are the most popular?

• How many visitors have I converted into leads or customers?

• Where did my converting visitors come from and go on my website?

• How can I improve my website's speed?

• What blog content do my visitors like the most?

Source: moz.com
Types Google Analytics Report
Following is quick summary of standard Google Analytics reporting sections, accessible in the left
sidebar.

Audience reports

These reports tell you everything you want to know about your visitors. In them, you will find
detailed reports for your visitors' age and gender (Demographics), what their general interests are
(Interests), where they come from (Geo > Location) and what language they speak (Geo >
Language), how often they visit your website (Behavior), and the technology they use to view your
website (Technology and Mobile).

Source: moz.com
Acquisition reports

These reports will tell you everything you want to know about what drove visitors to your website
(All Traffic). You will see your traffic broken down by main categories (All Traffic > Channels) and
specific sources (All Traffic > Source/Medium).

You can learn everything about traffic from social networks (Social). You can also connect Google
Analytics to AdWords to learn more about PPC campaigns and to Google Webmaster Tools / Search
Console to learn more about search traffic (Search Engine Optimization)

Source: moz.com
Behavior reports

These reports will tell you everything you want to know about your content. Particularly, the top
pages on your website (Site Content > All Pages), the top entry pages on your website (Site Content
> Landing Pages), and the top exit pages on your website (Site Content > Exit Pages).

If you set up Site Search, you will be able to see what terms are searched for (Site Search > Search
Terms) and the pages they are searched upon (Site Search > Pages).

You can also learn how fast your website loads (Site Speed) as well as find specific suggestions from
Google on how to make your website faster (Site Speed > Speed Suggestions).

Source: moz.com
Conversions report in Google Analytics
Report
If you set up Goals within your Google Analytics, you can see how many conversions your website
has received (Goals > Overview) and what URLs they happened upon (Goals > Goal URLs). You can
also see the path that visitors took to complete the conversion (Goals > Reverse Goal Path).

Most of the tables within Google Analytics standard reports will tie specific data to your
conversions. For example, you can see the number of conversions made by visitors from California
in the Audience > Geo > Location report. You can see the number of conversions made by visitors
from Facebook in the Acquisitions > All Traffic > Source/Medium report. You can see the number of
conversions made by visitors who landed on specific pages in the Behavior > Site Content > Landing
Pages report.

Source: moz.com
If you have multiple goals, you can use the dropdown at the top of that section of data to switch to
the goal you want to view or all of your goals if you prefer.

Source: moz.com
Reading Link:

• 10 Good Reasons Why You Should Use Google Analytics

http://medium.com/@dineshsem/10-good-reasons-why-you-should-use-google-analytics-699f10

194834

 
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