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Marketing 1.0

Marketing 1.0 originated in the early 20th century industrial age when companies focused on mass producing products and customers had little choice but to buy what was available; it is characterized by product-oriented marketing using the 4 P's with a focus on selling products and market share as well as vertical, one-way communication from companies to customers.

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Ayush Srinivasan
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1K views4 pages

Marketing 1.0

Marketing 1.0 originated in the early 20th century industrial age when companies focused on mass producing products and customers had little choice but to buy what was available; it is characterized by product-oriented marketing using the 4 P's with a focus on selling products and market share as well as vertical, one-way communication from companies to customers.

Uploaded by

Ayush Srinivasan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing 1.

“Marketing 1.0 is noted for reaching clients’ minds”, companies do a good


job, offer good quality products to people and generate earnings”.

- Philip Kotler
Marketing 1.0
• Also known as product driven or product oriented marketing
• Originated during the ‘Industrial age’ in early 20th century.
• Customers benefited from the production or delivery capability of the business.
• They had little choice, and mostly bought products that were available on the market
at that time.
Marketing 1.0
• Marketing 1.0 is based on the “4 P’s” of marketing
• Dissemination of content is mainly of a vertical and unidirectional type
• Company’s focus is on selling products and take over highest percentage of the market
share
• Only applicable where it’s a ‘seller’s market and marketer has all the power
Marketing 1.0

Merits Demerits
• Allowed for maximum utilization of Does not build customer relationships
production capacity
Outdated and only applicable situational
• Less change over time lead to faster
No gaps between competitors
response times
• Economies of scale

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