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Marketing Drive For Solar Village Search Engine: Presented by Group 10

The document outlines a marketing drive for a solar village search engine that aims to target innovators, early adopters, and the early majority aged 12-45. It proposes various marketing strategies such as tying up with private sector CSR initiatives, collaborating with popular fast food chains and government websites, organizing school competitions, putting on band shows in malls, tying up with cybercafes, search engine marketing, collaborating with NGOs, leveraging social media, and incentivizing searches through the search engine. The strategies also include adding an efficiency tab to the search engine, promoting with related infographics, establishing symbiotic relationships, promoting through product packaging, and opening pop-up shops.

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Aritra Mitra
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31 views6 pages

Marketing Drive For Solar Village Search Engine: Presented by Group 10

The document outlines a marketing drive for a solar village search engine that aims to target innovators, early adopters, and the early majority aged 12-45. It proposes various marketing strategies such as tying up with private sector CSR initiatives, collaborating with popular fast food chains and government websites, organizing school competitions, putting on band shows in malls, tying up with cybercafes, search engine marketing, collaborating with NGOs, leveraging social media, and incentivizing searches through the search engine. The strategies also include adding an efficiency tab to the search engine, promoting with related infographics, establishing symbiotic relationships, promoting through product packaging, and opening pop-up shops.

Uploaded by

Aritra Mitra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING DRIVE FOR

SOLAR VILLAGE SEARCH ENGINE

PRESENTED BY

GROUP 10
ARITRA MITRA (UM18013)

ARPIT KAPOOR (UM18015)


CHARUSMITA TAMRAKAR (UM18021)
PUROJEET SWAIN (UM18036)

SASWATA SAMANTA (UM18062)


TARGET CUSTOMERS

• We will push the product mostly

among

 Innovators (2.5%)

 Early Adopters (13.5%)

 Early Majority (34%)

• Mostly tech savvy population

• Age group 12-45


MARKETING STRATEGIES

• Tie ups with private sector for CSR activities

• Lateral Mapping

• Collaboration with popular fast food chains

• Hyperlinks on Government websites

• Tie ups with schools

• Organizing competitions in mall


MARKETING STRATEGIES (CONT.)

• Putting up a band show in malls

• Tie ups in cybercafe

• Minimalistic advertisement

• By using search engine marketing

• Collaborating with other NGOs

• Leveraging social media


MARKETING STRATEGIES (CONT.)

• Search engine with efficiency tab

• Social energy awareness related infographics

• Symbiotic relationship

• Using Solar Village Product’s packaging for promotion

• Incentivizing the searches

• Pop-up shops
THANK YOU

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