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Motorola - SWOT Analysis: Name - Avijit Chobey

Motorola is an American telecommunications company founded in 1928 that manufactures wireless devices and network infrastructure equipment. It offers a wide range of products including mobile phones, smartphones, two-way radios, networking systems, and more. Motorola has strengths such as its strong brand name, innovative products, and global customer base, but also faces weaknesses such as some non user-friendly products and declining sales. Opportunities exist in expanding its market share and exploring new foreign markets, but threats include intense competition from companies like Nokia and Samsung and lower prices from competitors.

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83 views10 pages

Motorola - SWOT Analysis: Name - Avijit Chobey

Motorola is an American telecommunications company founded in 1928 that manufactures wireless devices and network infrastructure equipment. It offers a wide range of products including mobile phones, smartphones, two-way radios, networking systems, and more. Motorola has strengths such as its strong brand name, innovative products, and global customer base, but also faces weaknesses such as some non user-friendly products and declining sales. Opportunities exist in expanding its market share and exploring new foreign markets, but threats include intense competition from companies like Nokia and Samsung and lower prices from competitors.

Uploaded by

rohit ranjan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Motorola – SWOT Analysis

Name – Avijit Chobey


Motorola Background
Motorola started in Chicago, Illinois as Galvin Manufacturing
Corporation in 1928, with its first product being a battery
eliminator.
Motorola is an American-based, multinational,
telecommunications company based in Schaumburg, Illinois.
It is a manufacturer of wireless telephone handsets, and also
designs and sells wireless network infrastructure equipment
such as cellular transmission base stations and signal
amplifiers.
 Motorola's home and broadcast network products include set-
top boxes, digital video recorders, and network equipment
used to enable video broadcasting, computer telephony, and
high-definition television
Product Range
Products Mobile phones
Smart phones
Two-way radios
Networking systems
Cable television systems
Wireless Broadband Networks
RFID Systems
Mobile Telephone Infrastructure
Strength
Strong Brand Name
Innovative products in all markets
Customer base all over world
Six Sigma projects
Affordable Prices of products
Foreign Market explored (especially in Japan)
Working culture
Weakness
Some products of Motorola are not user friendly
Supply Chain Management of Motorola
Decline in sales in current years(In Indian Market)
Prices are higher than other products in market
Opportunities
Six Sigma achieved but eyeing to attain more than
that.
Increasing Market share.
Foreign Markets can be explored.
Japanese culture Inculcated .
Presence in Japanese Market
Threats
Competitors.(Nokia,Samsung,Chinese Industry)
Low price of products by Competitors
Less hold in Asian market
Stiff competition in Asian market.
Large variety of products can lead to higher
investment and less standardized processes.
Case Salient Features
Motorola was not able to compete with Japanese
companies.
Japanese products were low priced & High Quality.
Motorola sent Managers to Japan to learn Japanese style of
working.
“First learn from the Japanese and then compete with them”
Motorola planed to adopt productivity improvement
projects
Motorola achieved impossible goal of Six Sigma.
Motorola was successful in Japan (20 offices & more than
3000 employees).
Other Important points.
Motorola has its R&D facilities in India (Bangalore)
Motorola has its Manufacturing facilities in Tamil
Nadu.
Motorola eyeing excellent IT skills, exceptional
scientific talent, competent, mature workforce and
economies of scale in India to get cost benefits.
Motorola’s presence in China for cost benefits.
Motorola’s presence in Indonesia.
Thank You

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