Fi n a l

Presentation
ON
MARICO
Sectorial information (FMCG)

• Fast moving consumer goods (FMCG) is one of the largest

sector in the Indian economy. There are three main
segment in the sector- food & beverages which accounts
for 19% of the sector, healthcare which accounts 31%
and households and personal care which accounts for
remaining 50%.
• The FMCG sector has grown from US $31.6 billion in 2011
to us$52.75 billion in 2017-18.
• The sector is further expected to grow at a CAGR of
27.86% to reach US $103.7 billion by 2020.
 Growth Chart
contribution

2500

2134.75
1982.7
2000

1749.16
1610.36 1638.76

1500

1000

500

0
2014 2015 2016 2017 2018
 Road ahead
REASON OF GROWTH

 As we can see from the graph that the growth of FMCG sector is going
 As day
upwards we can see the
by day. growth trend
According of nominal
to IMF, the industry from 2014
per capital to 2018
income is
in future if we calculate from the CAGR rate the FMCG sector
estimated at a CAGR of 4.94% during 2010-19F.
will touch the US$ 3273.85 in 2023.
 India’s
 AsGDP per already
the we capital at current
discuss price
that the is expected
per to increase
capital income willfrom US$
increase
dayinby2014
1610.76 day tothe2134.75
uses ageinand purchasing power of a customer will
2018.
also increase so in growth of that industry will never decrease it
 As important consequences of rising incomes is growing appetite for premium
possible to be slow but it will never decrease.
products, primarily in the urban segment.
 As the proportion of ‘working age population’ in total population increase, per
capital income and GDP are expected to surge.
Company information :( Marico)

 Marico limited is one of India’s leading consumer product companies operating

in the beauty and wellness space.
 Currently present in 25 countries across emerging markets of Asia and Africa,
Marico has nurtured multiple brands in the categories of hair care, skin care,
edible oils, health foods, male grooming and fabric care.
 Marico’s India business markets household brands such as parachute, parachute
advanced, scaffold, hair & Care, Nihar, Nihar naturals, Livon, set wet, Mediker
and revive among others that add values to the life of 1 in every 3 Indians.
Market Share Of The Company
1%

3% 6%
BRANDS U NDER THE COMPANY
Competitors:
• Excellent distribution network and • Market share is limited due to
product availability. presence of other strong FMCG
STRENGTH
• Marico is present in more than 25
countries across Asia and the African
WEAKNESS
brands.
• Marico products has stiff competition
continent.
• Marico reaches over 2.5 million outlets from big domestic players and
and around 130 million customers. international brands.

• Tap rural markets and increase penetration in • Intense and increasing competition
urban areas. amongst other FMCG companies.
OPPORTUNITY
• Mergers and acquisitions to strengthen the
brand.
THREATS
• FDI in retail thereby allowing
international brands.
• Increasing purchasing power of people • Competition from unbranded and local
thereby increasing demand. products.
 BCG Matrix
Marico STP

Segment Products and services for daily needs.

True roots

Target Group Setespecially

Every Indian household wet the middle class
Parachut

Positioning With Marico, your every single day needs are fulfilled
Revive
 Sales of Marico ltd.
5,200.00
5,170.41

5,100.00

5,000.00

4,947.37
4,900.00
4,850.75
4,800.00

4,700.00

4,600.00
2016 2017 2018
Financial Ratios:

Liquidity
InvestmentAnd SolvencyRatios
Valuation Ratios Profitability Ratios
Debt Coverage Ratios
Particular Rs. Particular (%)
Interest Cover Operating Profit Margin 141.1 17.69
Face Value 1
Current Ratio 1.8 Profit Before
Total Debt to Owners Fund Interest And Tax Margin 0.04 15.74
Dividend Per Share 4.25 GrossRatio
Profit Margin
Financial Charges Coverage 149.96 16.4
Cash Profit Margin 16.5
OperatingQuick
ProfitRatio
Per Share (Rs) 0.78
7.09 Financial Charges Coverage Ratio Post Tax 104.99
Adjusted Cash Margin 16.5
Management Efficiency Ratios
Net Operating Profit Per Share (Rs) 40.05 Net Profit Margin 13.89
Debt Equity Ratio 0.04 Inventory Turnover Ratio 3.95
Adjusted Net Profit Margin 13.33
Free Reserves Per Share (Rs) -- Debtors Turnover Ratio 20.05 33.67
Return On Capital Employed
Long TerminDebt
Bonus Equity
Equity Ratio
Capital --
92.96 Investments TurnoverReturn
Ratio On Net Worth 3.95 23.61
Fixed Assets Turnover RatioReturn on Net Worth
Adjusted 7.95 27.03
Total Assets Return
TurnoveronRatio
Assets Excluding Revaluations 1.64 23.56
Return
Asset Turnover Ratioon Assets Including Revaluations 1.67 23.56
Return on Long Term Funds 35.02
B US I NE S S S T R U C T U R E

A Flat Structure:

• At Marico, they are an organization, which is flat with only five levels of
reporting between the Managing Director and an operator on the shop floor.

• They believe that a flat structure helps them in being more responsive to the
environment while providing enriched roles for the members.

• Structure defines clear roles and supporting relationships but is by no means

rigid. Keeping in mind the fast and ever changing business environs,
Marico's structure is dynamic and constantly evolving.
o b D e s c r i p t i o n & j o b s p e c i fi c a t i o n o f t h e s p e c i fi c j o b

JOB Title Role & Responsibilities:

CMA/ ICWA Consultant
Material Balancing (MATBAL)
Role: Finance Assistant (Off Roll)
Understanding the entire backend value chain
Function: Finance
Dept/Division: Commercial Control over the flow of MATBAL

Location: Mumbai, Santacruz (E) Kalina Preparation of Brand Financials (PF and Actuals),
Computation of variances with reasons
Skills and Competencies Scenario building for MRPs/BTL/SKU Changes/Any
Basic knowledge in SAP other inputs required to support brand team
Support to Business Finance team for various projects
Strong understanding of Excel
Consolidation of various reports
Ability to put forth & drive initiatives
Organizational culture:

 They says “Our values guide our actions and how

we behave in our everyday business. They have
enabled them to create a unique culture at Marico.
Our values are the DNA of our organization,
immersed in every member across hierarchies and
geographies.”
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