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Module 1 Digital Marketing Overview

The document provides an overview of a digital marketing training session conducted by Hamiz Zulfiqar Ali. The session covered topics such as an introduction to digital marketing, the benefits of digital marketing over traditional marketing, key objectives and processes in digital marketing, and examples of different digital marketing tactics. The goal of the session was to help participants understand the important aspects of digital marketing and how to utilize digital marketing strategies.

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arifmukhtar
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
291 views

Module 1 Digital Marketing Overview

The document provides an overview of a digital marketing training session conducted by Hamiz Zulfiqar Ali. The session covered topics such as an introduction to digital marketing, the benefits of digital marketing over traditional marketing, key objectives and processes in digital marketing, and examples of different digital marketing tactics. The goal of the session was to help participants understand the important aspects of digital marketing and how to utilize digital marketing strategies.

Uploaded by

arifmukhtar
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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IDMPakistan Session

Digital Marketing Overview


By Hamiz Zulfiqar Ali

No. of Sessions: 1
IDMPakistan Session

About Me
• Hamiz Zulfiqar Ali, Trainer IDMPakistan

• Freelancer, Website Developer, Digital Marketer

• Working as a Freelance Web Developer since 2012

• BBIT(Software Engineer) from Punjab University, Lahore

• Experience in training numerous students linked to different


organizations as well as individual trainings.

• Running a successful local ecommerce store


IDMPakistan Session

Please Introduce Yourself


What are you currently doing professionally and what is your #1
objective that you want to achieve by learning digital marketing
IDMPakistan Session

Goal of this Module


• What is Digital Marketing

• Why use digital marketing?

• Understanding the important aspects of digital marketing

• Understanding the digital marketing process

• Some LIVE case studies


IDMPakistan Session

Important Things
• Make sure “This session is being recorded” is shown in your control panel
• If a session is disconnected for any reason – join again with the link on your
LMS account
• For any further problems regarding sessions kindly contact your assigned
relationship manager
• Write the reason, why you joined this training program.
IDMPakistan Session

How this program will proceed


(Best Practices for trainees)

Module

Live Lecture Recording

Assignments Projects Exam

ASK QUESTIONS – AS MANY AS YOU CAN


Digital Marketing Website Creation Search Engine PPC Google
Overview & Planning Optimization Adwords

Social Media Lead Generation Display Content


Marketing & Conversion Advertising Marketing

Email Marketing Mobile Reputation Ecommerce


& Automation Marketing Management Marketing

Blogging Freelancing Creating online Google


101 Projects Ad. Strategy Analytics
IDMPakistan Session

What is Traditional Marketing

“Traditional marketing” is the process of reaching out to and engaging with your
customers through traditional media (TV, billboards, referrals, newspapers etc)

Traditional
Marketing

Billboards Newspapers TV Ads Flyers brochures


IDMPakistan Session

What is Digital Marketing


“Digital marketing” is the process of reaching out to and engaging with your
customers through digital media (internet, email, mobile etc)

Digital
Marketing

Search Social Media Email


Website Mobile Apps
Engines Marketing Marketing
IDMPakistan Session

Assets For Digital Marketing


• Digital Hubs
• Website
• Blog
• Online Store
• Social Networks
• Pages, Profiles on platforms (FB, Twitter, Linkedin, Pinterest etc)
• Your tribe
• Search Presence
• Dominating the keywords for your business
• Both organic and inorganic presence
• Email List
• Email marketing automation
• Nurturing your list etc
IDMPakistan Session

Comparison b/w Digital Marketing &


Jang Newspaper ads
Metric Newspaper ad (Jang) Digital Media ads

Reach 800,000 Exponential

Target audience Untargeted Laser targeted

Engagement Zero Very high

Price Expensive Economical

Return of investment Not guaranteed Very high return


IDMPakistan Session

What’s Happening Online


These days
IDMPakistan Session
IDMPakistan Session

eCommerce (Online Store) Stats of


Pakistan
IDMPakistan Session
IDMPakistan Session

What’s possible when you make


Digital Marketing Your Passion
IDMPakistan Session

10 Million Dollars Sales – Muhammad Haris


IDMPakistan Session

Why are people going online?


To get information about a product, service or business
If they have a question
If they are looking to solve a problem
If they want to visit social media platforms

With the constant growth of the web, and more people getting connected every day, digital marketing
has become a necessity for many organizations.

The web is crowded with information. Just having a website doesn’t mean all customers are going to
find it by themselves. You have to MARKET your website.

LEARN EVERY ASPECT OF DIGITAL


MARKETING
IDMPakistan Session

Benefits of Digital Marketing over


Traditional Marketing
It is measurable
Cost effective
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
Provides targeted results
IDMPakistan Session

Digital Marketing Objectives


One way to make sure you are found on the web is with an optimized
digital marketing strategy. Most digital marketing strategies and
campaigns have following 5 objectives.

 Reaching the right audience


 To engage with your audience
 To motivate your audience to take action
 Efficient spending on your campaign
 Return on investment (ROI)

Digital marketing goal

Digital marketing is about generating sales and/or capturing leads from


customers that are searching on the Internet for answers .
IDMPakistan Session

Digital Marketing Process


Visibility:
How easy it is for customers to find your product or service online?

Bringing targeted traffic:


Generating traffic for your website via inbound marketing

Generating engagement:
Engaging your visitors to help them take an action

Lead Generation:
Generating leads once they are engaged

Measurement: Measuring the campaigns performance


Retention: Following-up
IDMPakistan Session

Digital Marketing Process


Visibility – How easy it is for your customers to find you online
• Website
• Search engine visibility (Organic)
• Search engine visibility (Inorganic or Paid)
• Inbound Marketing
• Social media visibility
• Email marketing
IDMPakistan Session

Digital Marketing Process


Bringing Targeted Traffic:
• Inbound
• Outbound
IDMPakistan Session

Inbound Process

Interested Demo Closing into


Stranger
Prospect Session Sale via
IDMPakistan Session

Digital Marketing Process


Creating Engagement

• Digital marketing is not a one way street


• Engagement is about:
• Knowing your audience
• Communicating to them in a way that generates engagement
• Examples of Engagement
• Comments on your blog post
• Likes, shares, comments on your social media posts
• Generating action
• Why engagement is necessary?
• No platform (search, social, email) will favour low-engagement marketing.
• Higher engagements > higher results
• High CTR > lower CPC
IDMPakistan Session

Digital Marketing Process


Lead Generation

• Landing page creation


• Generating consistent leads 24/7
• Increasing conversion rates
IDMPakistan Session

Digital Marketing Process


Measurement

• Google Analytics
• Measure every page
• See the missing loops and adjust according to your data
IDMPakistan Session

Digital Marketing Process


Retention

• Email Marketing
• Consistent follow-up
• Segmenting your customer list
• Setting up auto-responders
• Remarketing
• Keep reminding your customer of your offer
• Grab the missed sales
• Increase your chances for repeat purchases
IDMPakistan Session

What Does Digital Marketing


consist of
Website Creation (user experience)
Search engine optimization (SEO) *
Pay per click (PPC) *
Social media marketing (SMM) *
Email marketing
Display advertising (banner ads)
Lead generation
Content marketing
Online reputation management (ORM)
Google Analytics
IDMPakistan Session
IDMPakistan Session

QUESTIONS

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