Design Thinking Mind
Design Thinking Mind
ENTREPRENEURIAL CREATIVITY
“At the very heart of capitalism… is the creative habit
of enterprise. Enterprise is, in its first moment, the
inclination to notice, the habit of discerning, the
tendency to discover what other people don’t yet see.
It is also the capacity to act on insight, so as to bring
into reality things not before seen. It is the ability to
foresee both the needs of others and the combinations
of productive factors most adapted to satisfying those
needs. This habit of intellect constitutes an important
source of wealth in modern society.
Novak, M. (1996) Business as a Calling. The Free Press, New York. 120
CHARACTERISTICS OF A DESIGN-THINKING MIND
Dynamic Mind
Engages in Empathetic
Prototyping
Optimistic Human-centered
Visual
Embracing
of Failure
Comfortable
with
Open to Ambiguity
Taking Risks
Reflective Collaborative
DYNAMIC MIND
• Dynamic mindset is the ability
Dynamic Mind
to shift between inventive
thinking, where new ideas
are generated, and
analytical thinking, where
ideas are tested to identify
an appropriate solution.
EMPATHETIC
• Empathy isthe ability to see
Empathetic
a situation from multiple
perspectives such as the
point of view of clients, end
users, and colleagues. These
various perspectives allow
design thinkers to imagine
solutions that meet the
needs of the users.
HUMAN CENTERED
• Design thinkers put the
Human-centered
human experience at the
center of problem solving
where the lives of people, their
challenges, and their ideas
are closely and deeply
examined by engaging
with people in their everyday
environments.
VISUAL
Visual • Visualizing has two components:
https://www.youtube.com/watch?v=_r0VX-aU_T8
IDEA GENERATION STRATEGIES
How to Generate Ideas with the SCAMPER Technique
https://www.youtube.com/watch?v=-OMJINQIZzA