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Lesson 8

This document discusses the Information Age from the printing press to social media. It begins by explaining how Johannes Gutenberg introduced the printing press in the 15th century, which started the Printing Revolution and spread information more widely. The emergence of the internet and World Wide Web in the late 20th century further accelerated the spread of information through tools like blogs, social media, and user-generated content. The post-Gutenberg era is characterized by an abundance of content, conversation, and online communities, which are shifting power away from institutions and toward individuals.

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Angel Joy Catalan
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2K views

Lesson 8

This document discusses the Information Age from the printing press to social media. It begins by explaining how Johannes Gutenberg introduced the printing press in the 15th century, which started the Printing Revolution and spread information more widely. The emergence of the internet and World Wide Web in the late 20th century further accelerated the spread of information through tools like blogs, social media, and user-generated content. The post-Gutenberg era is characterized by an abundance of content, conversation, and online communities, which are shifting power away from institutions and toward individuals.

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Angel Joy Catalan
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
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THE INFORMATION AGE

(GUTENBERG TO SOCIAL MEDIA)


This report seeks briefly to expose the extent to
which the Gutenberg principle has shaped our
world before turning its attention to the likely
characteristics of the post-Gutenberg era – the
world of what is currently called social media –
identifying both the ways in which organizations
will feel its impact and also the ways in which
organizations will have to adapt in order to
survive where power will not lie in the
institutionalized capability to control access to
information.
 
Lesson Objectives:
 
1. Who is Johannes Gutenberg

2. Gutenberg Revolution
- Principle
- Effect

3.The emergence of the internet and the World Wide Web


- Spread of broadband internet access
- Tools emerged
- gathering significance

4. The assets of the post-Gutenberg World


- Content
- Conversation
- Community

 
1. Johannes Gutenberg– February 3, 1468)
was a German blacksmith, goldsmith, inventor, 
printer, and publisher who introduced printing
 to Europe with the printing press. His
introduction of mechanical movable type
 printing to Europe started the 
Printing Revolution and is regarded as a
milestone of the second millennium, ushering in
the modern period of human history. It played a
key role in the development of the Renaissance
, Reformation, the Age of Enlightenment, and
the scientific revolution and laid the material
basis for the modern 
knowledge-based economy and the 
spread of learning to the masses.
2.Gutenberg Revolution
It is widely acknowledged that the introduction of the printing
press was revolutionary in its impact.  It was credited as being
the catalyst for the Renaissance, the development of science and
creating the pressures which forced power to slip from the hands
of monarchs and religious orders and become shared across a
much broader section of society.  However, there is a temptation
to see all of these shifts as history and fail to see the extent to
which, what might be called the Gutenberg principle, continues
to play an active role in the shape and operation of society and
institutions today.
>PRINCIPLE
can be expressed as the fact that mass
distribution of information is possible, but expensive. 

>EFFECT
the effect of the Gutenberg principle was the
rise of institutionalized and mediated channels to create
the efficiencies and scale necessary to manage the
interaction between people with information and needs
on the one hand, and the people who wanted that
information or could satisfy those needs.
3.The emergence of the internet and the World Wide Web
>Spread of broadband internet - access made it possible to easily both upload and
download all forms of media: video, images and audio as well as just text and transactions. 

>Tools emerged - which made it simple for people to publish or spread information. 
Blogging was the first example, followed by social networking and distribution and sharing
sites like YouTube and Flickr.

>gathering significance - based around attaching relevance and context to all of the
otherwise random pieces of information now being published.  This concerns practices such
as tagging, rating and commenting, as well as services such as social bookmarking and
news-sharing sites which allow individuals to store and share information.  This trend is
responsible for creating forms of collective intelligence and what has been called ‘crowd
wisdom’ and is probably the most important area to watch going forwards because of its
ability to allow individuals to create the trust and connections necessary to transact and
communicate amongst themselves without any institutionalised intervention.
4. The assets of the post-Gutenberg World

•Content – the ability to start seeding and colonizing your


digital space with a broad range of discoverable content and
information, tailored to niche interests, which will draw the
relevant people to you and help generate trust
•Conversation – the ability to engage your key audiences and
allow them to start to make a contribution to the products and
services you provide – i.e. not simple to be passive receivers
•Community – creating or supporting the ability of those people
whom you have engaged in conversation to start to talk and
transact within themselves about the issues relevant to the
products and services you provide.
This diagram suggests – the key to success in this
journey is the progressive ability to start to share
control with your stakeholders.  For example, it is
not possible to have a successful one-way
conversation and many companies are already
discovering the value in encouraging customers
to create and share content: the so-called
Consumer (or User) Generated Content.  While it
might be attractive to believe that you can
progress from content into conversation and
then community by following a horizontal track
and retaining complete control there are very
defined limits to this approach.  At some point it
will become necessary to generate the elevation
that comes from shared control because
effectively engaging in conversation and
community is impossible without it.
THE INFORMATION AGE
• The information Age began around 1970’s and
still going on today . It is Also knows as
( COMPUTER AGE, Digital Age, or New media
age a historic period of beginning in the 20th
Century and characterized by the rapid shift
from traditional industry that the Industrial
Revolution brought through industrialization to
an economy primarily based upon information
technology.
INFLUENCES OF THE PAST ON THE
INFORMATION AGE
• The Renaissance influenced the Information Age by creating the idea
inventions, while too advanced for the time, the basic idea was used to
develop modern inventions. The Renaissance also changed literature.
At first, only books that told stories of religion and religious heroes were
written. During the Renaissance, people began to write realistic books
and not just religious stories. People's mindset about themselves
changed. It was no longer about what humans could do for God, but
what humans could do for themselves. This way of thinking is called
humanism.
THE INDUSTRIAL
THE SCIENTIFIC REVOLUTION REVOLUTION
• changed the modern era by • brought about major changes in
introducing important scientists agriculture, manufacturing,
such as Galileo, Copernicus, and mining, transportation, and
Sir Isaac Newton. Their technology. This era had a
discoveries paved the way for profound effect on the social,
modern tools, inventions and economic, and cultural
innovations conditions of the world. 
Inventions and Innovations of the Information Age
 There were many different inventions that came about because of the Information
Age, one of which was the computer.
 The Internet allowed people to access information with the touch of a button.The
Internet has turned society into homebodies, individuals who do everything from the
comfort of their homes instead of venturing outdoors to complete tasks.
 People can do everything online; shopping, communicating, bill paying, working,
education, entertainment, even ordering food. This may be good, but it has also made
us a very lazy and uneducated society. 

 Tim Berners-Lee, Steve Jobs and Bill Gates are several


important people of the Information Age. Berners-Lee created
the World Wide Web.
Changes of the Information Age

 The Information Age has changed people, technology, science, economies, culture, and even
the way people think. The Internet is arguably the most prominent innovation of the
Information Age. The Internet changed the way people do everything. It has made people
lazier, but it also makes a large amount of the population smarter.

 The Information Age has made industrial countries stronger. With online companies being
some of the most successful and economically stimulating businesses out there,
economies receive more from them and keep our world turning.

 People are becoming more mature and more educated due to things like the computer and
the Internet.

 This time period has reshaped governments, with new technology being created every day.
Governments can now have more advanced and effective militaries. Because of things like
the Internet, new laws had to be put in place to stop hacking, piracy, and identity theft.
Impacts of the Information AgeThe Information Age brought about many new inventions
and innovations. Many communication services like texting, email, and social media
developed and the world has not been the same since. People learn new languages easier
and many books have been translated into different languages, so people around the world
can become more educated. However, the Information Age is not all good.

There are people in the world that believe they can live their entire life through the Internet.
Also, huge criminal organizations rely on hacking into government systems and obtaining
confidential information to continue their way of life.  Jobs have also became easier, and
some jobs can even be done from the comfort of your own home. The Information Age is
also known as the Age of Entrepreneurship.

Now entrepreneurs can start and run a company easier than ever before. It also impacts
our work ethics by distracting us and causing us to lose interest in the task we are doing.
This time period has also created a shortage of jobs and making many jobs obsolete
because machines are now being used to do the work humans once did
• The Information Age is now. Every era from the Stone
Age up to The Industrial Revolution has led to the
world as we know it. Without the information,
knowledge and discoveries of those from the past, we
would not be where we are today. The past has shaped
our present and will continue to shape our future. 

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