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Lesson 4 Types of Media-1

Media convergence creates new opportunities for interaction in the following ways: 1. It allows for content to be experienced across multiple platforms. For example, a TV show can have extensions online through websites, apps, social media, and video games. This gives audiences more ways to engage with the content. 2. It enables two-way communication. Traditional media like TV and newspapers were typically one-way. But with things like social media, audiences can now comment, share, and interact with each other about the content. This fosters discussion and community. 3. It blurs the lines between media. For example, someone may watch a video on their phone that they discovered via a social media post. Or they read an article

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Aldrin Esperida
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463 views

Lesson 4 Types of Media-1

Media convergence creates new opportunities for interaction in the following ways: 1. It allows for content to be experienced across multiple platforms. For example, a TV show can have extensions online through websites, apps, social media, and video games. This gives audiences more ways to engage with the content. 2. It enables two-way communication. Traditional media like TV and newspapers were typically one-way. But with things like social media, audiences can now comment, share, and interact with each other about the content. This fosters discussion and community. 3. It blurs the lines between media. For example, someone may watch a video on their phone that they discovered via a social media post. Or they read an article

Uploaded by

Aldrin Esperida
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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“MEDIA is a

powerful
institution. It
offers infinite
possibilities.”
Learning Objectives

1. Identify different types of media


2. Define media convergence in different
context
Books Newsletter
News paper Cellphone
Television Journals
Youtube Film/movie
Magazine KMJS
Facebook Harbinger
Bus Radio Blogs
101.9 Manila Bulletin
Write the terms in their corresponding columns

Print Broadcast New Media


TYPES OF MEDIA

PRINT
BROADCAST
NEW MEDIA
WHAT IS
MEDIA?
MEDIA
- Media are defined as sources of credible and current
information
- created through an editorial process determined by
journalistic values whereby editorial accountability can be
attributed to a specific organization or a legal person.
- Communication Tools
Types of MEDIA

- Print Media
- Broadcast Media
- New Media
Types of MEDIA

Print Media - media consisting of paper


and ink, reproduced in a printing process
that is traditionally mechanical.
Major Types of Print MEDIA

1. Book
2. Magazines
3. Newspaper
4. Newsletters
5. Posters
6. Brochures
7. Press releases
NEWSPAPER as a Sources of Information

Typical Newspaper has the following sections:

1. NEWS SECTION– This section is


considered the essence of the
newspaper. It is found in the first page
of the newspaper.
2. PHOTO JOURNALISM– It is a form of
journalism that tells new stories
through image.
- it should maintain its sense of
timeliness, objectivity and narratively.
3. OPINION SECTION– It contains
editorial stories which report or tackle
issues that concern the public or
communities in an objective and
unbiased manner.
- It also includes a letter to the editor
and editorial cartoons.
4. SPORTS SECTION– It features local,
national, and international news and
information on sports event.

5. ENTERTAINMENT SECTION – It offers


feature articles that emphasize the
various aspects of culture.
-comic strips, films, music, arts fashion,
etc.
6. CLASSIFIED ADS– It contains
advertisements on services, job
opportunities, and bidding.
PRINT MEDIA
MAGAZINE NEWSPAPER

ADVANTAGES DISADVANTAGES ADVANTAGES DISADVANTAGES


High readership Wasted circulation
Know your audience More expensive
Relatively cheap Short life span
Higher print quality Longer deadlines
Timely Less appealing format
Longer life span
Variety of formats Easily changed
Types of MEDIA

BROADCAST MEDIA– It refers to the


airborne transmission of electromagnetic
audio signals (radio) or audiovisual signals
(television) that are readily accessible to
a wide population via standard receiver
Types BROADCAST MEDIA

RADIO BROADCASTING– The invention of


radio began with the telegraph. As the
first technological advancement that
made long distance communication
possible.
Types BROADCAST MEDIA

RADIO BROADCASTING– is a tool that uses


voice, sound and music.

Two types of radio format in terms of frequency


1. AM (Amplitude Modulated) radio
2. FM (Frequency Modulation) radio
AM radio offers variety of stations that
feature different program of formats.
1. Dramatic Programs
2. Non-dramatic Programs
a. News and commentary
b. Talk show
c. Counseling
d. Education
e. Informative
Types BROADCAST MEDIA

TV BROADCASTING – Unlike the radio, the


invention of television was initially
prompted by commercialism.

Two main element of Television


1. Audio- sound, music, and voice
2. Video or visual – footage, graphics and text
TV Program format
1. DRAMATIC FORMAT
a. Drama series
b. Drama special
c. Sitcom
2. NON-DRAMATIC FORMAT
a. News and Public affairs program
b. Talk show, debate, discussion program
c. Contest, quiz, game show program
d. Educational program
e. Informative program
f. Variety shows program
Advantage and disadvantage of TV and
RADIO BROADCAST

Radio Characteristics
Advantages Disadvantages
-Mass coverage -Low selectivity
-High reach -High absolute
-Impact of sight, sound, and -Short message life
motion -High production cost
-High prestige
-Moderate cost per thousand
exposure
Advantage and disadvantage of TV and
RADIO BROADCAST

Televesion Characteristics
Advantages Disadvantages
Local coverage Audio only
Low cost Clutter
High frequency Fleeting message
Low frequency
Low production cost
Well segmented audience
Media Convergence Platform Specific Example
in
Communication
Education
Advertisement/Com
mercial
News
Entertainment Multimedia A person who has a
Personality television show,
publishes books,
launches music record,
appears multimedia
game, concerts, etc.
ENRICHMENT ACTIVITY

Explain how media convergence creates


new opportunities for interaction

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